Entrepreneurship, making money for the first priority

Business ID

Company Name: Shenzhen Qingjinningqi Electronic Commerce Co., Ltd.

Founder: Ning

Establishment Date: 2004

Place of establishment: Shenzhen

Financing Records: None

To do foreign trade, ning not conceal its "businessman" role. He participated in the founder of the Shenzhen Qingjinningqi E-commerce Co., Ltd., did not take VC money, do not need to worry about the gorgeous financial statements.

Unlike more peers, he is a "start factory playing foreign trade dealers", sales of about 60% from their own factories. Moreover, his marketing channels are not to Google and other sites to buy keywords or mail promotion, more through a forum called IPM Artforum.

Their own factories, their own marketing

After graduating from Guangdong Business School, Ning's first job was furniture sales. But the job made him feel nothing, he likes to be a variety of digital products. Soon, he jumped to a "front shop" electronics company to do sales. During this time he accumulated some overseas customers through M SN.

Ning was responsible for the sale of most of the products produced by the company's factory cell phone data line. Did not long, the company decided to adjust the product line, to do other digital products. It was 2004, Ning left the company, his old club to give up the business, before the accumulation of customers successfully undertook to their own hands, and founded a factory production data line.

In addition to the marketing of M S N, he began to do the IPM Art Forum forum, "The user is based on overseas distributors or digital enthusiasts." The IPM Art Forum is not so much a ning marketing position as a service platform, "to solve the problems that our customers use the product themselves." "This is the embryonic form of Ning foreign trade electric business, until now, Ning claimed that IP m Artforum accumulated nearly million users, which accounted for the majority of his foreign trade sales of loyal customers."

Ning's IP m art and other foreign trade is obvious: The difference is not a simple purchase and sale of "light mode", he opened his own factory production products; not in Third-party marketing platform (Google, etc.) mining users, their own forum is the best marketing position.

This has to do with Ning's customer base characteristics. Most of his clients are overseas mobile phone dealers or repair shop owners, which means that despite the low price of the data line, the amount of his customers ' orders is not small. "Nokia is not the world's selling? What does Nokia need?"

This big customer's foreign trade electricity business lets Ning successfully kill out of the Red Sea, "in IP m art we will be higher price." Individual consumer stickiness is poor, but we are wholesale customers, instead of this problem. And what he (the client) needs is a long-term partnership, and price is important, but it's not the only factor. ”

He explained his summary with his once fail Amazon case. Amazon, ebay platform has been his expansion of foreign trade sales platform, but these are flooded with personal buyers on the platform, Ning data lines and other products in a large number of sellers in the price comparison lost the advantage.

But overall, Ning by his own factory and his own IP m Artforum is still a few years after the momentum of the days of rising. In addition to the main product of the data line, plus the other 3C digital products of mining mode, in the most prosperous 2008-2009, ten people's company can do billions of sales in a year.

"Open the nightclub to do the foreign Trade electric Dealer"

However, in the most scenic 2009 years, IP m art has eaten a lawsuit. Sony Ericsson has uncovered a blatant sale of handsets and phone accessories that counterfeit Sony Ericsson's trademarks, according to Public media reports. Shenzhen Intermediate Court Intellectual property Division ruled against IPM Art.

Perhaps the intellectual property rights of 3C products concerns, Ning began to covet other categories of foreign trade business, beginning in 2008, he began to try clothing, adult supplies, such as Son station, the stall began to spread. However, a short span of time, the development of these two categories in a failed outcome.

First, dress. Ning dispatched a number of companies to complete from Guangzhou White Horse clothing wholesale market sweeping goods, to photo upload self-built IP m art son station, and even behind the inventory management logistics sales, such as a set of development work. Problems quickly exposed, do not know how to do the digital sales of the men do not understand the clothing, sweep the results of the goods is tantamount to the backlog of inventory, coupled with the data line these changes are not obvious compared to the products, clothing throughout the year, different grades of the distinction began to let the men around to almost breathless

And the most deadly is, "I this platform is mainly wholesale customers, rather than as a big platform, to individual customers." "So the attempt was largely abandoned in 2009," Ning said. The reason for the failure of adult products is not the same as clothing. Fortunately Ning is a typical businessman, found that the momentum is not immediately brake, do not appear hesitant.

"We are not good at quickly through marketing what to dig users, we are better at product development." "Then just go ahead and do your own niche." However, after the best time of the 2009, Ning's business began to meet some bottlenecks. In addition to the intellectual property problems that remain hanging over the head, more is the change brought about by the external environment.

Marketing through IPM Art Forum seems to have peaked. With the replacement of digital products, consumers use the technology threshold is greatly reduced. "The original customer encountered 10 problems, to go to repair 10 times, now users need to go to repair shop is necessary in the decline." Reflected to our side, that is the original we help customers solve the problem of the forum, because the forum customers now there is no problem, we play a role is less. ”

In addition, the renminbi continues to appreciate, and domestic inflation to increase human costs, so that the IP m art profits are compressed and the cost of the constant amplification, these "irreversible" pressure on the Ning bring a new sense of crisis.

However, the foreign trade market space soon let him again optimistic. Vertical category is one thing, but in the face of global market this vast space, Ning began to choose the practice of intensive cultivation of a region. Not long ago he and his friends in Malaysia to build another B 2C site, for the country's users to sell digital products, the "Made in China" advantage continue to play to the extreme.

"Why are there only 35 people, and ebay does a good job?" Although IPM Art's current sales scale is no longer the foreign trade of the small shrimp, but Ning more appreciate the business behind the small, the kind of do not blow scale bubbles but can actually come to money practice.

Although, Ning saw "even open a nightclub to do the foreign trade electric quotient", let him smell a speculative impetuous smell, but he still optimistic about the handset data line this accessory market demand. And, for a long time in the future, he did not quit the foreign trade of the electric Business Plan, "the industry is generally still very new."