Entrepreneurship methodology: Seven kinds of small companies can never be big reason

Many founders are miserable because their businesses have been doing little for years. I think the dark horse must have been a problem in some aspect. This article describes the small companies do not do a few seven reasons, to share with you. Companies want to be big and need a broader perspective to consider problems comprehensively. 1, the pattern of small enterprises in February 1999, Niu to Sun Xianhong said: "I give you 1 million publicity fees, to no one said." First Red ask: Why not say? Cow said: "Now a total of 3 million, take out 1 million advertising, I am afraid we know after accept." I want an effect: overnight, let Hohhot people know. So April 1, 1999 morning, Wake up, people suddenly found on both sides of the road out of a slip of the red street signs, above the high book Golden characters: Mengniu Dairy, creating the second brand of Inner Mongolia milk industry! But in reality, many bosses shoulder the brand banner in mind, willing to make a big deal, Hope to get a big return with small investment, never thought of big investment in exchange for greater return. This is actually a pattern. A small boss, want to always be himself, hoping to eat gold from an egg, and the pattern of the boss can focus on the future, in the context of the definition of their own career. 2, the mentality of a small enterprise as the saying goes: The good and the people seek the potential, not the son of the games. Many companies do not do much, is to seek the son does not seek potential. To seek the potential is to set strategy, with a strategy, the road is long, one day will come; without strategy, the more you go, the sooner you die. Put strategic needs in disregard of the hope that with 1 cents in exchange for 100 yuan effect of the Lord, it is difficult to get out of the realm of poverty, because the advantage itself on behalf of no realm. Die to pull a city a pool, is to live three years of business, because it does not look up to the sky. East a hammer West a stick, is the enterprise that live March, because it does not look down to the ground. Do not look at the sky, the mountain rain want to unaware, to be drowned by floods; 3, short-sighted Enterprise immediate, knife to see food, is the idea of most bosses, of course, this is not wrong, because the solution to the current survival problem is the first. However, the survival problem is a tactical problem, and the development problem is a strategic problem, to solve the problem of survival must be under the knife to see food, but to deal with the development of the problem will need to be the last. In reality, many bosses have short-sighted mentality, that the whole of a bright spot will be able to change back to a huge benefit, so a campaign to get down or a period of advertising to see no effect immediately stop. In fact, this idea is not correct, because the brand for the enterprise is a long-term engineering and systematic project, not only have a unique personality, but also need to refine and upgrade the system; For customers, branding is a recognition and experience identification, they need you to remember your special reasons, so you need to be in the appeal point to adhere to in-depth. 4, the lack of extended enterprises have been said such a word: In China, the first resource, Opportunity second, ability third, education fourth, many bosses than others to succeed, is that he has the social resources for him to create a ministrySub conditions. The reason why a lot of bosses do little is that he lacks enough social resources and clap of course. When it comes to social resources, many people will think of the word leadership support, in fact, this is not comprehensive, to the leadership, functional departments to convey the positive information of the enterprise, access to the policy scope of support, this is only part of the integrated marketing communication. In addition to the official resources, can help you quickly solve a certain financing difficulties of relatives and friends resources, can bring you a rapid talent of human resources referral, can advise you as the intelligence resources, information resources and so on, these resources will play an important role in your development and growth. These are the extended of the enterprise. 5, the lack of internal brain enterprise a hero three help, if there is no one can levy a good team of subordinates for you, the boss again fierce, also difficult to accomplish. Many enterprises are faced with such a problem: excellent people recruit not to, promising people can not stay, the rest of the look who is not pleasing to the eye, why so? employees are willing to join the company, how long to join, and pay benefits, team atmosphere, learning promotion, work mechanism, achievement, sense of belonging, life status and other factors closely linked. At present, most enterprises, pay and benefits are similar, the key question is: The Boss only value administration and performance, only pay attention to how much you sold today, whether late early leave, as for the idea of management, skills management, state management and team atmosphere management, the boss does not have this awareness, the final staff skills are not promoted, Thought can not guide, the more dry more boring, had to leave. Management of the superficial, ultimately lead to the quality of staff homogeneity, do not make it reasonable. 6, with the gold pole to pick manure enterprise once had a young man, grandparents are vegetable farmers. The lad picks the excrement to go to the vegetable garden to irrigate every day, since childhood accustomed to this year. One day, he went to the vegetable garden on the road under a tree to rest, sitting in the pick dung pole, overlooking the village big rich man of the luxury building, the heart suddenly have a dream: one day if I like him so rich, I must play a pair of gold with a shoulder pole to pick feces. Use the gold pole to pick excrement although has the wealth to have the gold, but the thought which does not change the excrement, because he has been accustomed to that kind of operation technique. Therefore, many enterprises to see other people have a well-known trademark on the horse to apply for a well-known trademark, see others opened a self-service hotpot business is good, so immediately opened a. With these golden eggs, immediately made it a gold pole to pick the previous stool to continue to advance. 7, need to make an appointment of the Enterprise China's small boss is moving and respect, in my opinion, even small restaurant owners, but also boundless, respectable, because they provide more jobs for society, contributed more tax, developed more technology. Most of them are talented, capable, grassroots, self-made, their bare hands to conquer the courage of the people to admire. They rooted in the poor soil of funds and technology, ground-breaking in the unfavorable policy environment, grew up in the jungle of foreign capital and joint ventures, and the tenacity and tenacity of life made people feel and marvel. They are passionate and full of ideals, in order toRealize the dream of the Hundred-year-old shop, many people get up earlier than the chicken, sleep more late than the dog. The biggest bottleneck of the enterprise is the capital! However, before you have the strength to obtain financial support, the people who have done business are deeply experienced, the most unscrupulous institutions than the bank, they have always been rainy days to accept the umbrella! In respect and moved, but also unavoidably a bit sad and uneasy. Because a lot of small bosses are suffering from such a problem: The career is not large, the boss is not a big temper, self-righteous, arrogant, the results of many opportunities in this need to make an appointment to lose. Next I ask you: 1, every day you busy east busy West busy busy left busy right busy outside busy, busy to the end although you earn some money, but you never have time and freedom. When will you be able to enjoy the stronger the enterprise, the easier you are? When will you be able to enjoy the further you are from the enterprise, the stronger the enterprise? 2. When can you enjoy the less you do and make more money? When will the team be further and you take a step back as the Boss? I can be sure of one thing with you--if you don't fix it, don't cross it, Your business is always just a three-stream small business! You are a boss is a big salesman, Butler, super staff. How long do you want to go on like this? What's the consequence of this? Successful enterprises need to build three major systems: Product thinking, Team thinking, Customer thinking! 1, product thinking to solve is how to make money (business model) of the problem (what to sell, how to sell, where to sell); 2, the team thinking to solve is how to divide the money (distribution mechanism) Issues (people, pay, appraisals, promotions, visions, rules); 3, customer thinking to solve is how to collect money (marketing model) problems (can not rely on capable, also can not rely on God-man, rely on business processes); The real boss needs the overall system thinking ability, not only learn how to make money, but also learn how to divide money, It's more important to learn how to get the money back! Anyone who will learn this three points, can be in the market foothold, and continue to earn their own wealth!