Entrepreneurship needs to redefine reality

"This is the best of times, the worst of times, the spring of hope and the winter of despair." -A Tale of cities

Dickens this sentence said most of the entrepreneurial mood. Internet entrepreneurship is always a escape thing. When you know that 100% of people start a business, and maybe only 10% of them (and probably not 10%) succeed, you need to face the real test.

1. No right to speak without investigation

As an entrepreneur, you should be a conscientious, a lot of time valuable information is inadvertently found, you need to find, to sum up, to pay attention to valuable information. And with a clear purpose and a specific plan, using the means to obtain useful information, this is what we say investigation.

The survey is not a simple matter, you have to exactly close to the people or things you want to investigate, sitting in the office to investigate, that is nonsense. In addition, some people will follow the mechanized investigation procedure and the investigation model, that is also unnecessary. I understand that many companies have their own research models, these models seem professional, in fact, can only be used as a reference, no way to determine everything. Only through constant investigation and regular and unconventional investigation can we ensure the real-time of information and get the actual information we want to know.

It makes sense to have no right to speak without an investigation. Through the investigation, we have an important basis for the speech. These bases can help us to find the market opportunity, realize the product update iteration, formulate the marketing strategy and enhance the competitiveness. I have mentioned in the previous several, the initial business needs to find the direction of the product, just need to be the right direction of the product. How to find here, you need to investigate.

2. Do not chase the so-called "hot"

Now that we talk about "secrets", no one should know. The social application of this anonymous acquaintance has certainly been hot for a while. We are in the circle of friends, in micro Bo can see its figure. And many entrepreneurial teams are scrambling to start imitating, from Crows, Ji Ji, to hehe, tenderness, and a variety of large and small unknown anonymous application of acquaintances. We don't know how long this anonymous social wave will last. Just, do you have to chase the so-called "hot"?

In my opinion, not necessarily. Secret from High-profile release, to the two consecutive app store shelves, the last can only be authorized friend secret design and operation, followed by the dark clouds are also burst backstage loopholes. Is it really the secret team they want to see? Starting a business is to show the team's characteristics and genes. Chasing the so-called "hot", in the end will only become "micro-innovation." This kind of micro-innovation, not to mention innovation, Essence and the original difference. Chasing leads to a product that is difficult to get out of the way. You are limited by a frame of mind, your thoughts and concepts of the product will stay in the original step, because you do not know how to change the right, you do not take risks.

In fact, we can do a lot of things, whether in product design or product operation. This requires you to be confident in your judgment, to make decisions, to take risks, in other words, to do what you have to do.

3. The courage to break established rules

We need something, why we need it, when we need it, and each product has its own answer to these questions, and these are their rules. These rules are hard to change once the product is operating longer and larger.

However, feats were never born under systems, rules and frameworks. You want to make a feat, on the heights that no ordinary person can climb. You need to break it. In our opinion, the best engineers and product managers like to break the established rules, like to take risks. Because of this, they can turn these ideas into new products or services. These revolutionary products may contain new standards that will grow and new rules will be established. However, the rules are not casually broken. You have to learn to take stock, you need to understand the current situation and the consequences of breaking the rules, whether good or bad, rather than let the so-called hot products, the business future to lead you on the road that is not your own.

Read this sentence, "rational people adapt themselves to society, irrational people always insist that society adapt to their own, so most of the progress depends on these irrational people." "In my opinion, although this sentence is biased, but it wants to express the meaning of what I like, we should let ourselves be the courage to break the rules of the people."

Redefining reality is a very painful thing. Entrepreneurship is to make you face up to the reality, see clearly the status quo, you will know, the original entrepreneurial pleasure not only from outside, but also the state of their own is really in the continuous improvement.