Exclusive interview Gong: I want to surpass all Sohu video entrepreneur

January 6 afternoon news, Baidu Independent network video company CEO Gong today to accept Sina Technology exclusive interview, the first external disclosure of the reasons and details of the field of video.　　Gong said that as early as three years ago has been very optimistic about the video field, he also hoped that the new company can surpass all Sohu people to do video website. Baidu today announced the formal formation of independent network video company, a full march into the realm of genuine HD network video, the original 12580 president and COO Gong was invited to become the CEO of the new company.　　Gong in an interview that the new company will follow the Hulu model is all genuine content, and revealed the future to consider through the acquisition of expansion and independent listing. Talk about the video field of view, Gong revealed 酷6网 CEO Shanyou left Sohu and he discussed the direction of entrepreneurship, at that time also in Sohu Gong highly recommended shanyou do network video. "At that time recommended him to do is also because I am interested in this field, after a few years I came back to do, on the one hand, hobbies, on the other hand, network video has a huge development space." "Interestingly, there are many former senior executives in the video site entrepreneurial faction, in addition to Shanyou, and Youku CEO Koo, 56 Network CEO Jianjun."　　When talking about the future development of Baidu Independent Network video company, Gong laughs "I hope more than all Sohu people do video website".　　The following is an interview record: Zeng recommend shanyou into the field of video Sina technology: Today Baidu officially announced this thing, our first question asks you how to see this enter the timing question, is now a ripe time? Gong: This question has to be answered, this is a big background. Can analyze the domestic network video market, a big camp is Youku, potatoes, cool 6, they started out with video sharing this point started. Therefore, their content is mostly dominated by UGC content, which is the content that users produce. So according to the usual rules, about 90% of the traffic is not able to spot ads. Two reasons, the first is UGC content will have a large number of pirated content, the second UGC content itself is characterized by themes, quality difference is very large.　　So for advertisers, it is difficult to clear their own goals, brand positioning requirements High video ads casually inserted in the scattered UGC content. The second category is Sina, Sohu, such high-definition TV drama channel, they are also very competitive in the market.　　But because they are a department in a large enterprise, there are certain limitations inherent in institutional and investment, and of course their advantage is obvious, can transfer the original huge user group. The third big camp is some small sites where they make authentic video sites, because various conditions limit the brand influence are limited. The fourth camp is the client software like PPStream, PPLive. The development of a problem, the client downloads a client software to play video, this threshold is high.　In the past, they have developed a large number of users, but in the future development process, the new user speed is obviously slow.　So we analyze to analyze, just missing a in the United States market in the last two years of successful Hulu mode, so Baidu to do this model, is China's Hulu mode, all genuine video content, including TV dramas, movies, documentaries, cartoons and other genuine content.　　This is a proven mode of success, but there is no big business in China to do, so we find this space to do.　　Sina Technology: You have a thorough analysis of the market, you are about to start to have this idea to enter the video industry to do such a thing? Gong: This is a very early thing, a story. Cool Six CEO Shanyou originally is my colleague, three years ago when he left Sohu, had talked to me about what to do, then I push him to do online video.　　At that time recommended him to do this must also be because I am interested in this thing, after a few years I came back to do, on the one hand, because of interest, on the one hand, from the entire Internet industry development space, network video is a huge piece.　　Sina Science and technology: just you speak shanyou problem, now we see now including Youku, cool 6, including 56 are sohu out of people, before Sohu has had a deep discussion?　　Gong: No, we are colleagues when the network video is very inconspicuous, in addition to me and shanyou discussed this issue, people in the company never discussed the Internet video.　　Sina Science and Technology: pure coincidence, everybody agree.　　Gong: On the surface coincidence, in fact everybody more is in the Big portal Company's background, a profound understanding of the development of new media, the development of new media has developed into a relatively mature stage, although the traditional media in the high-speed development, but the video of the new media this space will be greater, because it is now in the primary stage.　　Baidu Video company will have new investors to join Sina Technology: Baidu released the news, but the content is very little, but briefly said that Baidu may set up a new subsidiary to do this thing.　　Gong: Is not a subsidiary, is an independent company, the company may have new investors to join.　　Sina Technology: Is there more details to be disclosed about the company positioning or financing?　　Gong: Because Baidu is a listed company, the disclosure principle must be disclosed to investors at the same time, the second is must be determined in order to disclose, so now in the process of negotiation information can not be disclosed. Sina technology: You just talked about investment, have set a time limit?　　When is the investment to be completed or what size? Gong: There is no time frame for this investment, many investors are interested, not only investors, but also have a variety of resources side.　　The company is very interested in funds and resources.　　Sina technology: In the future you will choose and what aspects of people or companies to cooperate?　　Gong: The first is a strong capital, the second is to bring more resources outside the capital, such as the content of resources. Sina technology: There have been rumors that the new company's investment side has HuluInvestors and speculate that the new company is Hulu's Chinese version, how do you view this comment?　　Or is it just a company that looks like Hulu?　　Gong: It's Hulu, the company's business model is the same business model as Hulu, but it has nothing to do with Hulu at the moment.　　Sina technology: is also through advertising profit?　　Gong: Yes.　　Sina technology: Will the user charge?　　Gong: Not at the moment.　　Sina Science and Technology: UGC user produces content such pattern have?　　Gong: Not at all.　　Sina technology: Just do genuine video content?　　Gong: Yes.　　Sina Science and Technology: Last year about the issue of video copyright in the industry there is more controversy, more chaotic, there are some people in the feeling of fighting with each other, how do you think this random reason, we want to do a genuine website, in the input of what kind of plan? Gong: We are Hulu mode, the fundamental core of Hulu is that all content is genuine, and it is not user generated content. So we are very much in favor of the genuine network video, we hope that the entire Internet industry is genuine video, only such a large environment for us is the most advantageous. But the piracy is caused by historical reasons, we are more inclined to use market-based means, with the industry self-discipline, with the cooperation between enterprises to achieve genuine. The implication is that we don't deal with the problem in an extreme way.　　Now includes with Sina also talks about the genuine cooperation.　　Sina technology: But there is a thing to face, that is, the genuine will be some of the stolen broadcast, and so on, you just said no lawsuit, can withstand the phenomenon of frequent theft?　　Gong: I think the greater responsibility for law enforcement should be the relevant government departments, we will give the information to the relevant departments to reflect, to express their legitimate wishes, hope to solve, but we will not go to court. Future consideration of expansion and independent listing Sina technology: In fact, we see the end of this year there is a grand and cool 6 merger, there are many analysis that the future in the video industry will continue to have mergers and acquisitions, for Baidu video such a new company, with strong financial support, mergers and acquisitions may be very good rapid expansion of the way,　　Would you consider this way?　　Gong: Within the scope of consideration, but there are no definite objects yet.　　Sina technology: The object of the acquisition may be genuine content similar to the site, will not be the site of video sharing?　　Gong: Video sharing is less likely.　　Sina Science and Technology: Recently CCTV, Hunan TV and so on have entered the field of network video, radio and television system has a large number of programs and genuine resources, how to see the national team on the impact of private video sites, do you think this is the main competitor of the new company? Gong: I think two angles to consider, on the one hand, network video has just started, the beginning of the stage from the mature market also need huge investment, so the national team to join the whole market is a positive role in promoting. Looking at the country from the narrow market patternThe home team has its own advantages, such as policy advantages, such as the advantages of content regulation, the content of the advantages. But the market is not the same as the commercial site, for example, they may face more political and social news coverage of the market, this is not our core goal, we may be more biased towards entertainment, we may face a different market.　　And for netizens to provide what kind of information is not the same purpose, such as more of the political information, public opinion, but more entertainment, is that we face different markets. Sina Science and technology: Although I this year video website is chaotic, but everybody is optimistic about next year can realize profit, how do you see in the video profit aspect?　　What is the profit plan for the new company?　　Gong: From our own plan is to do a long line, so not in the short term, such as asking for a year to profit, but in the end a few years profit, need to follow the market situation while walking and watching. Sina technology: This kind of company will be listed separately to finance?　　Does the location consider Nasdaq? Gong: It will consider independent listing, so it is not a business department under Baidu.　　The location is not necessarily Nasdaq.　　Want to surpass all Sohu people do video site Sina technology: Baidu will give the new company to provide what support? Gong: Support of various aspects. Baidu is the first to do the search, so it's video search results, flow-oriented has a stronger say, control.　　In the case of fairness including Baidu search results, including Baidu Search user experience unchanged, will be technical to users recommend our new video site.　　Sina Science and technology: we saw Baidu before Baidu film and television, now may also have Baidu video, now come out a new company, these will have conflict?　　Gong: Baidu Video Search is the core business of Baidu, so certainly or Baidu search engine inside, Baidu film and television will be zoned into the new company inside. Sina Science and Technology: The last one wants to ask you this side new company when can see it officially on-line?　　When will there be a more perfect appearance in front of us?　　Gong: This issue is not yet available, and there is really no timetable for publication. Sina technology: Now including personnel, film and television content in this aspect of the preparation to what extent? Where do our people come from?　　Is it enough? Gong: The first quarter has the basic ability to on-line conditions. Staff is a new recruit, not Baidu's existing team, now recruit 30 people, are the industry is very good.　　But these 30 people are far from enough.　　Sina technology: This thing is your own idea to find Baidu, or Baidu has the idea to find you?　　Gong: This is Baidu a long time ago have plans, is they come to me to do CEO.　　Sina Technology: Now many video sites are your colleagues in Sohu before the founder of the future of the positive competition will be inevitable, you can disclose the future development of the company's goals? Gong: I hope that more than all Sohu people do video sites.