Fengxin: Walking on the road of virtual reality

The boss of the Internet, Fengxin is an alternative.

Connaught Big Office only two monotonous table, one is a tea table, placed above the tea set, fengxin like to make tea, and staff or visiting guests sitting in the tea table tea chat, talk about things, the other table in addition to put a few ling scattered documents, no other.

Can say so, in Xiao see many internet big guy, Boss, Fengxin is the only not in the office to put a computer (including notebooks), and even "abnormal" to all the mail, important documents to be assistant to print out for him to review and sign.

Not only the computer, Fengxin also only use Android phones, never using the iphone, the reason is shocking: too girly!

For an entrepreneur like that, it's hard to relate to the highly competitive internet that he's engaged in.

In this impetuous Internet circle, Fengxin also very few appearances, Xiao Look at a recent interview Fengxin also in 2011, when Fengxin strongly recommended his video optimization function left eye key, and this time, fengxin to talk with Xiao See is now heating up the virtual reality.

Virtual reality, this has been in a variety of forms for decades of technology, because the industrial environment is not mature, has not been directly to the consumer market, and now, the Giants in a virtual reality of the arms race has opened the curtain, including Samsung, Sony, Google and Oculus are trying to integrate virtual reality technologies into gaming, social and mobile platforms.

Fengxin also hope that his dream of virtual reality technology to recreate the next storm, this seemingly stupid drop even a bit of "cottage" flavor of the Storm Mirror became fengxin at this time the most concerned about the product, although lei mercilessly poured cold water: At best is a toy, but, fengxin determination unchanged.

When "virtual reality" encounters "singularity near"

People familiar with Fengxin know that he loves to read books, there are so little literary and artistic youth fan, but, recently he studied the most books is that this forecast 2045, computer intelligence will surpass the human "singularity near".

The first study of the singularity approach was also due to the fact that Fengxin encountered a very tangled problem of how to improve the user perception experience of the storm audio and video.

It is this book that allows Fengxin to believe that the era of virtual reality has arrived, and soon! In his own words, after reading the "singularity near" found himself in the Internet circle mixed for so many years, incredibly for the first time profoundly drop on the Internet business model has a more thorough understanding.

It seems that only to improve the perception of the storm sound is not the most important, virtual reality can do more and more.

The Storm Mirror is a product that was born under such circumstances.

In Fengxin's career, the two most impressive bosses were Lei and Zhou.

In Fengxin's understanding, Lei is the kind of people who take the dream seriously, in case the dream comes true. This also led to fengxin several years of Jinshan years, did a lot of youth dream, he felt that old thunder belongs to the courage of a person, good at summing up, so Fengxin also developed a time to summarize the habit of introspection.

Zhou brought to fengxin more is the understanding of Internet products, how to do the user, the product how to paste the cost of selling even free.

The impact of these two different styles of bosses on fengxin is also reflected in Fengxin's new Storm mirror.

This is the first attempt by fengxin in the field of virtual hardware, the price of 99 yuan cabbage, is affixed to the cost of selling, the truth is very simple: He hoped that this virtual reality products can penetrate the mass market, in the shortest possible time, to reduce the threshold for users to experience services, because in the current industry time, fengxin to do is, let everything run, Rather than the product to achieve the ultimate, build what platform, business model, these are the things behind.

But the pattern, unlike Samsung and other Giants, is now taking the form of a virtual reality helmet that has been developed with virtual reality helmet makers Oculus VR, only for Samsung's mobile phone, and is also determined by the high cost and lack of universality.

Fengxin to do is to put it down to the threshold can not be lower, you only need to wear the storm mirror, open the smartphone on the dedicated app, Magic mirror through the optical lenses and can realize the user sensory upgrade, you can easily experience immersive virtual reality effect, the cost of only 99 yuan.

In terms of market opportunities, Fengxin's card position is good, and predictably, this inexpensive storm mirror is a great way to meet users who can't watch 3D movies on the three or four line.

It is understood that the current Storm mirror has sold more than 100,000 units, but this is far from the prosperity of an industry.

However, soon Fengxin is aware of another problem, although the market to choose "public", but perhaps learning millet to "enthusiasts" as the starting point of the model is more conducive to market development. Next, Fengxin hope can start from "narrow public" start, it is learned, December 16, the storm will surround "a curious person's party" to release the second generation of mirror products.

Fengxin problem

In fact, 30 years ago, computer scientist Jason Lanier set up VPL research to work on virtual reality devices. In 1989, VPL Search presented virtual reality equipment eyephone at the Texpo Telecommunications Conference. This device is very similar to today's Oculus Rift and is controlled using electronic gloves.

However, because of the high cost of the equipment at the time, and users complained that it caused vertigo, virtual reality equipment did not achieve commercial success.

So, as technology advances, will virtual reality equipment usher in a revival of opportunity?

We can see that, just before, virtual reality technology has been widely used in automotive manufacturing and medical care, and now we are seeing more immersive gaming experiences, such as Oculus Rift.

China's virtual reality environment is much worse, the current domestic bat giants seem to have not been too involved in this piece, although Xiao see that the Niang is the most powerful to do this field, whether it is technical reserves, talent, funds are much better than the storm.

From the look of the storm mirror, indeed some cumbersome, in addition, due to technical problems such as focus, the first generation of products from the user experience, comfort, not enough to dazzle the product.

Fengxin says the second-generation products will be upgraded for this type of problem, but this is not a fengxin headache. What bothers him more is the problem of industrial ecology. For example, what is the object of virtual reality? Who will provide the content of the shot? For example: Fengxin that: the virtual reality to bring to the user is definitely not want to see 360 scenery shooting, but to those who have never dared bungee jumping to provide users with the visual effects of bungee jumping.

For example, the world does not have a real based on virtual reality of the charge game, even with the virtual reality of the technology to make a movie!

Fengxin now the biggest job is to the content of the ecology of the photographer, the provider or even the physical sense of the hardware manufacturers to explore, investment, cooperation or support, may also try to do, in short, to let the ecology as soon as possible to enrich.

Currently, Fengxin has set three scenarios for use in the Storm Mirror:

The first: The scene, such as Star virtual concerts, auto shows and so on, and even the user wearing a magic mirror can be through video and pictures back to the past, relive the wonderful scene at that time;

The second type of immersion game, such as the storm next to the perfect launch of the virtual reality based game;

The third is social, the simplest way is to let the magic mirror can not often meet the real friends of the virtual society, such as the time of the meeting in a certain feature, put on a helmet to play cards, in the demon encounter the real you and I he.

"The scene and the game are the easiest models to break through." Fengxin revealed that in the next "a curious party" we can see the Storm mirror for its new version of carefully prepared films, scenes, games and so on.

After having three kinds of specific scenes, fengxin the business model of the demon boundary also has the preliminary embryonic form.

One of the simplest patterns is an implantable scene ad, to give a simple example, the future in the Magic mirror game, the user may turn to see a Pepsi cola cans, even in the virtual game set up user consumption link, can pay to buy props, and even the protagonist thirsty, directly buy a virtual cola thirst.

The scene's business model space is also very imaginative, for example, the custom version of the virtual concert, star fans can pay through the mirror to watch the stars of the concert, and even the stars can set some of their own theme of life scenes, and its products, so that fans in the virtual satisfied with the star 0 distance contact desire.

In addition to trying to create a scene for users to use the magic mirror at one end, Fengxin also wants to build its own magic mirror app on the other end, which is the handset manufacturer.

In Fengxin's plan, the future of the mirror in the mobile phone manufacturer's built-in app will show a special segment, as long as users of the mobile phone manufacturer number once the use of the magic mirror of the revenue generated, the storm will be divided with the handset manufacturers.

However, Xiao Lo noticed that in all the business model environments designed by Fengxin, there is still no platform to lock users, users can still decide which platform they want to use the products, watch which platform video, experience which platform game.

"Business logic is hard to draw a good future, the hardware itself is not controlled, lock users, because the phone is not yours, mirror is a tool to watch." "Only when the market is really up can we talk about the so-called platform, and the logic of the storm is that the app that does the magic mirror can offer richer services," fengxin.

Although it is hard to say if the Storm mirror will succeed, there is no doubt that Fengxin and his storm video have been put into this virtual reality revolution without any reservation