Five competitive features of social networking sites

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At Tsinghua University Internet Association president Wang Jinming invited to participate in "Tsinghua University, the first Internet culture Week", "China Community web site Development Forum." Other guests have thousand Oak Group Vice President, Network director Xu Chang, ant net CEO wheat field, myspace China CTO Tanxiaosheng, the network CEO, Youku chief scientist, the original water wood webmaster cheerfully.

I usually make keynote speeches with little preparation, not to mention PPT. With memory, probably combed down my speech content, mainly is said that enters 2008 after, the social networking site several competition situation:

1, 2008 will be a strong rebound, into the true SNS year.

The early BBS of internet development is already the embryonic form of social networking site, China's real social networking site began about 02 03, but these years have been in the trough stage. Social networking sites in the U.S. reached a peak in 2007, marked by Twitter, Microsoft's participation in Facebook, and so on. China's social networking site in 2008 also began a strong rebound, into the true meaning of the SNS year.

Soft Silver Huge investment thousand Oak is a landmark event, in the former Bowen "domestic SNS also need two or three to soft silver thousand oak", I also expressed a similar point of view, also hope to have more soft silver thousand oak appears. In 2008, I believe there are also landmark events.

2. Scale effect.

Social networking is likely to become another major communication tool after phone calls, emails, and im. Now mature social networking sites have a certain user size effect. As friends introduce each other, the number of users increases exponentially. After reaching the scale effect, it seems that everything can be done as it pleases.

Those investors, for example, will flood money into powerful sites such as Facebook, Myspace and schools, and those small sites will become less valued and eventually merged or closed. In the near future, several giants of the arena of hegemony has been flickering.

3. Subdivision area.

The founder of the network Wang unexpected and extremely depressing thing is that he painstakingly built into the home net to become an IT person's social networking site, in the domestic network is almost all the people in the industry. It's Wang's misfortune, but it's the lucky one. At the same time, this is a social network development direction, to the depth of the subdivision area. Perhaps the more subdivision areas, the more users can find their own needs. Soon, every subdivision of the field will appear. Last weekday, TechWeb also introduced similar features.

4, open the pretext after the small program.

Suddenly out of the lake of happy net on a very interesting module called "Friends Trading", very popular with users, you can be free to admire the people, hate people, the crush of people into their own slaves, unhappy can also sell to sell. Soon, the module was Wang Copy, the name changed to "buy and sell friends." This small feature is currently popular and attracts a lot of users.

Not only at home, but also in foreign giants. Since opening the interface to third parties, there have been a number of small programs developed for MySpace and Facebook, and a further increase in the number of users in the U.S. and overseas markets.

This is SNS this kind of WEB2.0 typical application most WEB2.0 phenomenon. After all, it's hard for Web developers to meet the needs of so many users. The number of teams in the net is already many, there are more than 100 people, but the face of more than 20 million users, or far from enough. Only the user knows his own needs.

Don't underestimate these small programs, they represent the future of social networks.

5. The marriage with electronic commerce.

Any marriage is a need. E-commerce can help social networks solve cash-flow problems, and social networks can help e-commerce solve popular and credit problems.

We look forward to more exciting social networking.