Five years of college students to change the project: Tens of thousands of VCs have missed

Founded the network community, has done NetEase Zhejiang General agent, entrepreneurship five years four change project this newspaper trainee reporter Huangjingjing This reporter Zhonghuili He thought entrepreneurship is an easy thing, just read two years of university to suspend school.　　Flash 3 years have passed, another new semester is about to start, continue to venture or continue to study? Tasted the sweetness of the general agent of NetEase in Zhejiang Province, driven by the fashion of the founder network community, but also because the underground garage media project almost to get tens of millions of venture capital, now in a clothing company on the road in Wangjiang, with others to create a network of women's brand.　　Entrepreneurship five years, changed four projects, Hugh three years of study, the next Schje how to do? The first venture was too hasty to recall the first venture, Schje smiled and shook his head. Just entered the university, he, in the Student Union Outreach department and the Basketball Association to do a good job.　　In a variety of activities in contact with a lot of businessmen, he had the idea of his own business. But the first venture is far from easy to imagine. 2004, Schje found on the Internet a website is in Zhejiang Province, the general agent of the investment, engaged in the release of classified information. "At that time, the idea is relatively simple, I think the Internet resources, do classified information issued low fees, have a price advantage." So to find a classmate together a little money, bought a ticket flew to Beijing to talk about agent went. "To Beijing to talk to each other once, he decided to do the site of the general agent of Zhejiang province." However, after two months, this seems too hasty decision let him taste the first start-up failure, "investment promotion said many conditions have not been achieved, even backstage are not ready, not to mention the idea of advertising revenue." "Two months to earn hundreds of thousands of the first project spent nearly all his savings in his home, but Schje did not give up.　　March 2005, he contacted NetEase, remembered to do NetEase classified information of the general agent in Zhejiang province. "The capacity of the network is very large, at that time, the classification of information, classified advertising market should be very large, Mao Yan estimate a year can make a lot of money."　　"He found relatives borrowed money, and found two good friends together to dry up NetEase's Zhejiang province general agent." This time, Schje tasted the sweetness, "the first two months not only paid the agency fee, but also earned seven hundred thousand or eight hundred thousand."　　"Also in this year, because the start-up cost too much energy, he chose to suspend school." But when it comes to suspension, business starts to go downhill. "At that time many bosses are not net, because see no direct effect, no longer put advertising information."　　"For a year or so, not only did not earn more money, but the beginning to earn hundreds of thousands of yuan of money also" burned in. Tens of millions of wind to see the hands of 2006, in the end of NetEase's Zhejiang Provincial General Agent project, Schje did not choose to resume. Because he saw the rise of Web2.0 at home. Sports-loving he got a friend 500,000 yuan investment, developed a name "UU Sports Community" network community.　　However, after the run was not smooth, he chose to end the project. A few startups although have no fruit eventually, but Schje but firm up their own entrepreneurial confidence.2008, he almost succeeded. "I found an ad market blank, the underground garage advertising business."　　Schje soon found two partners, invested 2 million yuan to set up the company, and quickly grabbed the market. "Hangzhou is more important underground garage advertising positions are basically we have taken, many customers are actively seeking to advertise the door."　　Schje told reporters that Temasek's venture capital manager, after many visits, is also ready to invest 10 million yuan in venture capital. Unexpectedly, the financial crisis is not in the stage. "Many customers have canceled their advertising programs, and Temasek has not invested in venture capital because of its shrinking investment," he said. "Create network women's brand" insiders, entrepreneurship so many years, now only know that their biggest advantage or in the network.　　Schje told reporters that this May, when a professional production of women's clothing company boss to find him, I hope he can help manage the company, open up E-commerce, he did not hesitate to agree. "Now every day thinking about the company's management, workflow, brand promotion, and the company has developed more than 200 distributors."　　Schje told reporters that he valued online retailing.　　To this end, he has made the original website of the company, developed the current "Elady Women's Wholesale website", and with Taobao to set up their own brand of the online mall, for the future of the company's own business to prepare businesses. Comments: Hangzhou University students entrepreneurial instructors, Intune Capital investment director Arthur Xu Schje started a start-up company called Jesch Network, with very strong personal color.　　Classified information at that time is a major network of hot spots, Schje the first failure of the time did not give up, the second agent operation has a small, but also his personal adherence to the results. As a sports community, he found the campus outdoor advertising market, and then transformation into the garage advertising field. At that time, Ma Liang media in this field has received tens of millions of dollars in investment.　　In fact, to do the second-tier city of Liang's positioning may not be, he has also discussed with the relevant agencies such as the withdrawal of mergers and acquisitions. The abrupt changes in the second half of last year have cast a shadow over the entire advertising industry.　　On the one hand is the factor of luck, on the other hand, entrepreneurs in the selection of projects in particular should have more judgment on the industry cycle. Now he reorganized the team into the Apparel e-commerce field, should be in terms of timing and team have a better condition than ever before. We admired his insistence.