Handle NET founder Wu: Push the United States and add music retail brand

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Nearly a year to gradually fade out of the public view of the handle founder Wu again entrepreneurship, launch of the retail store brand "American plus le" Sina Science and technology news, March 13, nearly a year to gradually fade out of the public view of the handle founder Wu, launched the retail store brand "Beauty plus le" (Macy & Larry), The brand is currently covered by the scope of clothing and building materials, in the hope of data and systems docking way to manage the long-term zero inventory risk.

According to the introduction, the brand by American fashion designer Todd. Lionel Messi and Wu (Todd Macy and Larry Wu) co-founded in California, USA. Wu said that at present, Merlot has launched 3 women's clothing retail stores, there will be more stores to launch, and cover more areas.

Wu said that the brand's most important feature is to solve the "zero inventory" problem, with data analysis and system, to achieve zero inventory per store. For example, all the pose in the store mobile Internet, sales information will be timely response to the data Processing center, the center of the product sales have mastered, and on the line of similar commodities data analysis, to achieve very low inventory risk.

Beauty Music Online platform for Meijiale.com, Wu said the site is currently a direct store landing entrance, consumers can be directly in the shop online purchase, the entrance of the future may be open to all consumers.

Wu will be defined as "O2O fast fashion chain brand", hope to store and site O2O marketing model to enter the market, so that consumers enjoy online prices and offline quality, for the entity of the retail stores, on the one hand, can reduce inventory risk, improve the efficiency of shop operation; On the other hand, you can share offline and online user growth bonuses.

At the same time, the United States and Canada music has software system support, regardless of user, brand, designer or procurement personnel are systematic operation, changed the traditional electronic business personnel dominate the supply and demand relationship.

Wu said that the domestic retail industry O2O will be a trillion-level market, which gave the United States and add le big enough market space, on the initial stage, the United States and music platform will only be its brand direct shop, brand cooperation stores, brand partners and product suppliers open. The sale of goods will be mainly clothing and building materials such as the main category, do not rule out the future use of the brand's accumulated knowledge of the system to help other brands to do retail. (Lin)