Lamp Heron Liang: Pioneering needs to analyze oneself first

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Liang is a persistent and continuous entrepreneur

Liang is a returnee who has obtained a bachelor's degree in electronic communications from the Hong Kong University of Science and Technology and a master's degree in communications engineering and computer networks at the University of Southern California.

In his view, he is a persistent continuous entrepreneur, in school with partners have had two internet entrepreneurship experience.

The first Internet venture was in 2005, when and two friends from the United States to do half a year to exchange students to start a business, one day, a UCSD (UC San Diego) Reading friends told him that Facebook in the United States University fire! Thereafter Liang the idea of starting a business.

Liang is also a "micro-bo control", coupled with the cause of entrepreneurial direction, the study of micro-Bo focus on more time. The team wants to emulate the Facebook model, making it a social docking platform for small and medium-sized websites in China with microblogging. Let them break through the social wave and have more chances to survive.

A name that's easy to remember.

2008, Liang after returning to set up their own entrepreneurial team, has dug to do in the IBM Data mining blocks do CTO, in the Sadie Group to do brand customer consultation Chao, as well as before the grassroots webmaster Du Chengjun. At the beginning of the start-up team has been planning to make a permanent free API for all kinds of websites in China.

"The Lamp Heron" is the company name, but also represents an action-"login". Liang said that his original name, selected "Login" a homophonic, want to let users remember these two words can also associate to guide the entrance, guide path.

He thought it was good and everyone could remember the poetic name.

Social Login

Liang they have to the domestic more than 10 social open platform API has been re-abstraction and encapsulation, so that large and medium-sized Web site one-time docking 16 open platform. Also for the use of Discuz, Ecshop and other open source templates to build stations of small and medium-sized webmaster to provide no need to develop template plug-ins.

For the choice of partners, Liang that the large and medium-sized sites are concerned about the development and maintenance costs and detailed data reports, small sites are more focused on the ease of installation of products. "In the open trend, free and easy-to-use template plug-ins will eventually be able to obtain the favor of various users." ”

Future plans

Liang to TechWeb revealed that, despite the introduction of the Lamp Heron 4 months, there have been as many as 10,000 cooperative websites using the template plug-in provided by the Lamp Heron, but in fact for various types of Web sites do open social login and not too high technical threshold, the team to do is not only these. In the future, the main development will be based on the data service type of companies, in the data Services, macro data statistics, industry reports and other exploration business model, but also will provide customized development and services, customized industry solutions.

Be a technology company

Liang said that these two days have been taking time to read a book-Wu wrote the top of the tide. "I think the Lantern Heron should be a technology company that has the opportunity, the ability and the confidence to become the top of the wave." For his team, Liang believes in the strength of the team, has the ability to do it well, to make good things perfect. Although there are times when there is not necessarily a chance to succeed, good things, sometimes you can not succeed, and others (competitors) may be done. People are important, especially a team that is accurate and hard working.

For internet entrepreneurs.

Looking back over the years of entrepreneurial experience, Liang regrets a lot: the first is to choose a way of life, to think about whether they are a suitable entrepreneurial type of person. Second, we should fully consider their knowledge structure and experience background, do their own familiar, good long fields. Third, we must pay attention to and understand the use of the capital market, in the right time, find the right person, do the right thing. Combining their own knowledge structure and experience background, in the area with big prospects, think of a business model that can take full advantage of capital strength.

Always want to see if you are a suitable entrepreneur, is not a entrepreneurial type of people!

Dialogue transcript (part):

Techweb:2011 year is known as the Internet open year, how do you view the Internet open?

Liang: Now the Internet industry opening is still in the exploration stage, we are all in stones. Many open platforms are gradually improving. At the same time, openness represents the beginning of the Internet's competition towards cooperation. Recently, users of Twitter have found a new button in the User profile Settings page ——— "forward Twitter messages to Facebook." It is believed that with the opening up in China, the Internet industry can achieve more and win.

TechWeb: How do you think Internet sites adapt to this openness?

Liang: I think the core should be "innovation". Development platform to build a bridge, concrete bridge should run what car, but also need the vast number of Internet sites continue to innovate, to explore the open platform of new features and new play.

TechWeb: The team first put "Social login (social login)" Into the country, how to explain this concept?

Liang: Do the first original intention of the lamp is very direct, is to let more webmaster can more convenient and quick to have social login such a function. With the open platform gradually open, the domestic webmaster and developers are aware of and realize through the link open Interface and social media docking, sharing the importance of social users. But access to the social login function and fully tap the user after the subsequent socialization function, need to study the API interface of each platform, need to add the social sharing button more complex and deep docking work, this is a lot of small and medium Web site is a threshold, to the big site also involves the development and maintenance costs. So we want to be able to through our standardized products and services, so that the docking into standardized plug-ins and processes, so it is easy to become a standard for future web development.

TechWeb: What is the market situation since it was launched in April this year?

Liang: Lamp Heron launched 4 months, has reached 10,000 cooperative web sites; The type of cooperation site is mainly two types: the site of their own development and based on open source system construction site, open source system is mainly distributed in: Discuz, Phpwind Community Platform, blog platform, Ecshop electric business Platform, CMS information Platform, group purchase platform and other types of websites.

Liang Sina Weibo: Http://weibo.com/shawnliang

Lamp Heron URL: http://www.denglu.cc/