SEO site Optimization title, description, content, the importance of the chain

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Do SEO site optimization, an article want to have rankings (excluding brush flow, piling, black hat methods outside), the most basic factors:

1. Title

2, description

3. Article quality

4. Inner Chain

5, outside the chain

Seoer all know, now most search engines have keywords not put in the conditions of participation in the rankings, just as a page element exists, its value for search engines only to provide reference. So this is not going to be included in the basic factors. In fact, keywords I personally think or dispensable, but now the "Baidu Statistics" background SEO optimization check function, if the page does not contain keywords, but also to buckle points ... I suggest that you add (I am more pursuit of perfection). As for the chain, today is not to talk about, this is not today to share the theme.

Here's how I feel about "title" and "description" optimization in recent times.

One weeks ago, a nearly 2-year old domain name site was changed (only for experiment purposes). The changes include the details of the website "title" "keywords" "description" "anchor text inside the chain" and so on. This station in the field of Baidu domain number is: 200 or so, site value is not more than 10, and the whole station for dynamic page, HTML page code is extremely messy, can be said from the structure of the search engine is very unfriendly. Plus no quality backlinks, snapshots are basically not updated, and no keyword rankings, traffic is almost 0.

First thing to do:

1, look at the same industry site related data: including domain name age, the search engine included, PR value, Baidu related domain and weight values, site keyword deployment, long tail keyword distribution.

2, for the advantages of their own web site domain name, to find a breakthrough, the deployment of a weak opponent long keywords, to avoid competitive keywords (bidding + related results more words).

3, the contents of the site inside the chain anchor text rewrite (content 100% original, relevance + article quality is very high. Before the title is casually written, are in a03xxx or other meaningless letters plus number or character type. )

4, the H tag to redeploy.

5, the whole station nofollow label reasonable use.

6, all the pages "title" "description" "keywords" rewritten.

In addition to the page structure, all the other details have been completely handled. One weeks later, this morning, 5 keywords, of which 3 (1+1 type) keywords into the Baidu home page, are in the top 3 position (a first, a second, a third). The other 2 (1+1+1 type) keywords into the first two pages, all 15-digit.

Of course, although these words are not super hot words, but also belong to the industry competition more intense word. Most are words with higher intentions. I personally think that the most important thing is "title" and "description". Will description around the title, taking into account the Baidu participle, and key keyword highlighting, as well as content in the title and description in the relevance and matching degree (I did not take the keyword density into account, because the content of high readability, high original nature).

After all, today is only the first day, at the beginning, I will continue to follow up and analyze. Of course, for the main keyword to expand a certain high-quality outside the chain of work is essential.

I don't know if my article is written score ... Hey, whatever, it's written so much anyway. It's about sharing, isn't it?

I write this article the ultimate goal is to say: "If the site has many years of history, the rankings are not ideal (and of course, excluding black hats), you can consider the internal to carry out a number of targeted alterations." "There may be a new surprise."

Original blog, reproduced please specify from: Wuhan seo Kowei

Article url:http://www.02700.net/post/12.html