Site optimization to effectively retain a few details of site visitors

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We know that any webmaster in the process of optimizing the site must be held for the purpose of customer service, of course, a lot of black hat means not in the author of the list, Baidu algorithm upgrade caused by the difficulty of optimization, but I think any one thing we need to look at the split, Baidu optimization, For webmaster skills We should continue to upgrade, some people think that Baidu optimization is constantly writing articles, and constantly send high-quality outside the chain, I think Baidu optimization is actually very simple, think users want to provide users with the necessary, so simple. Well, the following author is divided into layers of elaboration.

First， Think of the user is to be in line with the purpose of service users. Any site, whether personal or corporate, the most basic function of the website is to continue to serve the users, regardless of your station news information or product information, in our opinion is to sell their products, enhance the brand image, but anything we have to change the position of thinking, the customer to the site is for what ? Obviously, there's some kind of demand that you products or services just can meet the users of these potential search needs, the final customer will choose your products, each side can be very good cooperation, so we in the operation of the website must hold the process of serving the user's purpose, the specific details of the table now, Whether the home page allows users to see their flagship products at a glance, some of the details of the user experience, such as a lot of pop-up ads, the server is very slow, customers have to wait a long time to open the page, these are and service users this goal is contrary, the author summed up, on the site experience, home clean and tidy, Highlight the key products news information, web site access efficiency high customers can very quickly open the page, which is the spirit of service users to go, this 1th is the site's benign development of the most basic point.

Second, the real ability to provide some valuable information to retain users. The 1th above is mainly from imagery analysis, just like a beautiful woman, the first to see after the very eye-pleasing, this time you have not carried out in-depth communication, this beauty is not unfading worthy of Shenzhen, we have to carry out in-depth understanding of the site is also a truth, users by the site clean and tidy product list and news information to attract , the next is in-depth access to the content of the site, the content of the site around the customer's most concerned about the details to consider, the author of their own site for example.

We see the recommended News list, from the title we can see the author's intentions, each title is around the user's needs to write a certain aspect, so in the writing of the article is in fact in the continuous excavation of user needs, the user most concerned about the content of detailed elaboration, Catering to the user's taste is actually increasing the viscosity of the site, with the search engine algorithm constantly changing, who can really for the sake of users, can provide valuable information, can fundamentally retain users to retain our visitors.

Third, the Web site operation and maintenance of the process to constantly reflect their own brand value. Many times the author also asked himself, our website operation in addition to SEO what can do? SEO we all know that through the user's natural search we are optimized to present the site in a relatively forward position, but we think in turn, what things can really let visitors recognize us, rather than just through Baidu to visit, This is also a hurried, go also a hurried browsing way, not in the user's brain in any waves, this time we can do is consciously to strengthen our brand awareness, only through a large number of high-quality content, access to customer recognition, on this basis to strengthen our brand image, Let the site domain name or site itself is a keyword, such access to the flow is far more stable than the user blindly search to A5 for example, the author will visit the Webmaster network every day, but the author visits the time never directly through the URL, but directly Baidu search A5, so simple, Visible A5 itself is a brand, itself in the heart of the webmaster is so high, so we are either our own site or corporate sites to strengthen their own brand awareness, so that the brand is recognized by the public, this time the source of traffic can be more lasting and stable. Once the brand is established, but also user-friendly for our site search and access, after all, the brand word competition is far less than the core words, for their own site and users are mutually beneficial win. Of course, the establishment of the brand is not a matter of overnight, and constantly improve their sense of service, so that customers from their own website really get the satisfaction of consumption, so that customers identify with your site, so as to a little bit of strengthening the brand value.

Finally, the author concludes, the above three points are in the Web site optimization process we want to fundamentally retain customers in several strategies, above three points layer depth, is a ring of a ring of process, from the most basic visual experience, to content marketing, to brand building these are mutually beneficial symbiosis, Do a good job of every detail for the next step to pave the way, the day-to-day operation of the website optimization process we will continue to summarize these improve the site viscosity of the small skills, only careful to make the road to optimize the more down-to-earth. The above article from Xian Lantian Jade Net http://www.029lty.com original webmaster nets, reproduced please indicate the author copyright information, thank you for your cooperation.