Wake up: Entrepreneurs face the age of elephants dancing

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Do large internet companies have real innovation capabilities? is the winter of the small entrepreneur coming? The story needs to start 5 years ago.

In the development of China's Internet, 2005 is an important year, the September Sina blog launched, one months or so time over the largest professional blog service provider blog China, from this blog to become a large portal standard, you know, Prior to web2.0 business is not big companies are concerned about, and even some portal site News page will deliberately avoid web2.0 related words.

Portal blog is not just a simple business win or lose, more importantly, it opened up a new era, innovation is no longer the patent of start-ups, the internet giants began to enter the new Internet business, after the video, life information, browser, group buying, and even the recent light blog, large companies not only frequently exerting force, but also in the new business market, Be the biggest winner.

This is a story that was not easily understood and thought impossible, and everyone thinks that a company's unique genes determine the way out of a business, such as the lack of a community site gene for news sites. The transformation of big companies has few success stories.

Large domestic companies can lead new business trends, it is more likely to be attributed to the copy to China, the domestic new start-up companies, do is only cloning abroad has been proven effective innovation projects, in the so-called "micro-innovation" under the cover of inadequate protection of intellectual property rights, a variety of localized clones continue to emerge, since everyone is copied , the ultimate fight is the resources and executive power, big companies than the new company more advantages is not surprising.

In the course of the development of the Internet, 2011 will be an important year, the Google Plus business, launched in the end of June, miraculously broke through 20 million users in four weeks, becoming the fastest growing new business since the social networking era, and the introduction of Google Plus means that In the Internet arena, innovation is no longer a patent for new ventures.

In the past, the difficulty of business adjustment in large companies was mainly due to path confusion: The new business model will often challenge the established business has formed a value model, the new business of large companies slow or even stagnation, not because large companies lack the corresponding talent, but the conflict of interest, the company's new and old business of the mutual Bo is not in line with the direction of maximizing interests.

With a wave of new internet companies growing into giants, a few years later, as a challenger to the "old" company and pushing rivals to the brink of death, the internet giant, not "old", has had to face a new choice: To change or wait for its opponents.

Apple's comeback, and the revival of Motorola's mobile phone business, before Google Plus, show that big companies also have the ability to push new products, but that Apple's ipod, iphone, ipad and Motorola smartphones don't affect their traditional interest chains.

The introduction of Google Plus, is a large company's business turned, is the core business of their recent reflection, in the Google listing of residual heat has not been dispersed, like the denial of Yahoo, began to deny their once brilliant business.

People were surprised to find that elephants learned to dance. Entrepreneurs have to face an era when elephants can Dance, a new challenge for internet start-ups. (Text/Wake up)