Where two times the business of 50 million U.S. dollars Investment V website

Clothing online shopping has become a hot gold rush on the Internet, and with people's need for high-quality life, netizens also need a network of various fashion brand platform.　　It is based on such a market trend, in the creation of the Vancl myth, the company founder and CEO aged again to hold a market development of growth, focus on the layout of fashion products online market 50 million U.S. dollars investment V site every customer aged two times to create a new wave of clothing network purchase? This reporter Li Xiaoyu from a media person to China's E-commerce (Electric business Channel) field of the first batch of water test, aged to create a network of excellence, VANCL (where the customer sincerity products) myth. He founded the VANCL has jumped into China's largest Internet clothing brand, become a leader in apparel industry.　　Today, China's e-commerce market in the ascendant let aging began in the apparel network shopping market two of times to start a business. May 18, where the Public Relations public Goods Department official announced, the company founder and CEO aged low-key preparation for a year of new clothing E-commerce website V (vjia.com) on the day on the line, into the trial operation.　　Insiders said that the old move will lead to a new market for apparel network shocks, the field of competition will become increasingly white-hot. 50 million dollar layout fashion net shopping market it is understood that V is independent of VANCL outside of a brand new website, aimed at 85 of users from the world to provide fashion apparel. "We want to make online three Li Tun Sanlitun, online Xidan Grand Hyatt City, for Chinese netizens to provide more fashion options." "Aged in internal claims.　　It is rumored that the aging joint investment agencies in the V project invested more than 50 million U.S. dollars.　　Old think, "after 85 is the Internet the most dynamic and consumption potential of the group, they want their fashion, have personality", dare to try new things personality and the pursuit of high-quality life, so that those who have a unique brand culture of clothing more easily get their favor. And every guest insiders revealed that V finally established another important reason is: in the VANCL high-speed growth process, a large number of users continue to put forward the proposal to buy more online under the traditional clothing brand products, to provide diversified services.　　After a lot of user research and small-scale sales testing, aging finally decided to invest vjia.com. At the same time, China's e-commerce market, especially apparel network market, the strong development momentum, is a huge sum of money to create a new clothing network to buy the basic reasons for the platform.　　A recent report on Wall Street shows that, from the world-wide, clothing after books, 3C products have become the most growth of e-commerce industry category, while China's apparel network shopping in the overall net purchases accounted for more than 50%, the market is exploding. According to the recent data released by the consultation, the 2009 apparel online retail sales growth of 97%, the market size from 2007 to 15 billion growth of 64 billion in 2009, a total of 86 million consumers have bought clothing online, about accounting forThe total number of online shopping consumers Two-thirds, online shopping apparel accounted for the total amount of clothing consumption of One-fourth.　　The 2010 Apparel online retail market size is expected to reach 115 billion yuan. Clothing online shopping has become a hot gold rush on the Internet, and with people's need for high-quality life, netizens also need a network of various fashion brand platform.　　It is based on this market trend, in the creation of the Vancl myth, aged again to grasp the growth of a market growth, focus on the distribution of fashion products online market. Meet the challenge, join the field of E-commerce platform Vjia. COM is aged after I have nets, Vancl founded after the third company, is also aged in the apparel network shopping market, the second venture. Different from where the customer-prudential products to its own brand sales model, V began to close to the traditional brand channels. By virtue of Vancl unique marketing means and pay attention to the user experience of the integrity management concept, the second front of the old Open will undoubtedly lead to a new round of apparel online shopping turmoil.　　Just in the hot clothing business market, aged face from many areas of challenges. First of all, E-commerce platform has long been in the vertical apparel field of all movements. Recently, Jingdong Mall to buy apparel website Chihiro, also want to buy in the clothing network market share a cup of soup.　　This time, V is committed to building a platform for the major traditional market brands, jumped into Taobao, Baidu, Tencent carved E-commerce platform "Red Sea", the future of the competition will be unusually brutal. Analysys International analyst Analysys said, "We can see since Taobao launched Taobao Shoe City, the introduction of Taobao clothing is a matter of sooner or later."　　In terms of traffic, every customer's V can hardly match, if in this field and strong Taobao direct competition will be very difficult. and Massamasso, and other traditional clothing brands also increase the strength of the Internet development.　　With good reputation and credibility, these brands of their own online channels will gain consumer trust. In recent years, more and more traditional entity department stores have begun to develop online. There is news that Wal-Mart, Yintai department store to push online channels. "Compared with the pure e-commerce, the traditional enterprise's brand influence has been formed in the traditional consumers ' heart." With this group of users to join the ranks of online shopping, the traditional enterprise brand advantage will further play a role.　　"said Eric Su Yanyan, an analyst. But it is clear that the restless love-book man is more willing to start a business and challenge.　　V has its unique fighting power in the attack of the princes of each road.　　V Diversified fashion brand supply can make netizens on a platform on a variety of brand sweep, this convenient and targeted other clothing shopping sites can not match. At the same time, now online sales of brand products coexist, the net under the real store discount relatively low.　　and V and clothing manufacturers directly docking, can not guarantee more than other online products cheaper, but 100% authentic guarantee, than the traditional channels of similar products more favorable prices, coupled with the company to brand manufacturers to put forward a new product synchronization requirements, which makes v compared to online and under the net sales are more advantages.At present, V in the warehouse, distribution and where the customer share, and where the customer's own advantage lies in the warehouse, the sale of all its brands for unified delivery, unified after-sales service standards.　　And this 50 million dollar investment will enable V has the strength in the product, the promotion and so on aspect comprehensive reproduction VANCL accumulates the experience, with the high cost performance and the quality service quickly occupies the market, this is also the old best at the marketing strategy. To seek a listing, to create "China's fashion industry Amazon" according to the introduction, VANCL will continue to adhere to its own brand positioning unchanged, to do China's highest cost-effective fashion brand, while the V site will play the aging team in the apparel E-commerce industry operating experience, integration of domestic and foreign fashion brands, to create "China's fashion industry Amazon."　　From the very beginning, V's future is positioned as an "independent listing". At present, the V website is a breakdown of men's, women's, shoes, sports outdoor, baby children's wear, luggage accessories, creative life, Star & designer brand and outlet, etc., has been recruited in all aspects of the field of clothing and apparel. The first line of cooperation brands have Nike, Adidas, Lee, G, Philippines, Izzue, KAPPA, newbalance, love and so on more than 60, there are many clothing brands are actively engaged with the VANCL cooperation.　　At the same time, there are some international well-known brands in the wait-and-see stage, according to the v after the operation of the set. Just in the princes lined up in the clothing E-commerce platform how to quickly rise to obtain the majority of the network to buy the recognition of the family also need time to test. Whether the aging Fashion network Empire can recreate the Vancl myth needs to wait and see.