YouTube Chen: What 3 products failed two times?

YouTube has surpassed MSN and Google Video in its 15 months of existence, and has been bought by Google at a high price, but Chen's two startups have not reproduced such a miracle, with the world focused on the mobile internet, He was still struggling with a web product, and when he went back to God, he had changed his days. Three years before the start of business: Three products closed in April 2011, Chen and YouTube, another co-founder of Chad Hurley, left Google and bought a social bookmarking website delicious from Yahoo, and founded AVOs on this basis, and in the United States, Three offices were established in China and New Zealand. In addition to Delicious,avos in three years has launched a mixbit, play, delicious bookmarks, delicious love reading and Zeen and other products and cloud services AVOs Cloud, which mobile internet products mixbit, video, Delicious bookmarks and delicious apps were launched in 2013 years, and AVOs spent the first two years focusing on delicious. Now the digital magazine production Service Zeen official website has announced the closure service, the delicious bookmark and the delicious Love reading official website also announces that will stop the service after February 15 this year, delicious still does not see the improvement, the play is facing Sina second beat and Tencent Micro-view of the positive competition. As of now, MixBit has become the core business of the AVOs US team, and the Chinese team has focused on the developer-oriented AVOs Cloud cloud services and took over delicious while continuing to operate the video. MixBit's iOS version was launched last August, this is a video-sharing app that encourages users to recreate it, and unlike a racket, MixBit allows short videos that are 16 seconds long and encourages users to clip these short videos into long videos that are up to 1 hours long and then share them. AVOs Cloud is the Chinese team's own development of cloud services, officially online 4 months after more than 3,000 developers have access to the service. Delicious: In the sway of a missed move three products zeen, delicious bookmarks and delicious love read are all PC-side products, delicious bookmark Closure Bulletin said that the WEB 2.0 product form has been difficult to adapt to mobile internet age users to access and consumption of information habits and needs, This is also the embarrassment that delicious currently faces, it spent three years on a web product, but did not hand over a beautiful mobile transcript. Before being bought by AVOs, Delicious was on the verge of shutting down inside the Yahoo team, but no one was looking for a sale. And Chen insists that delicious is legendary and will still be popular, rather than doing it entirely because of Yahoo's product team. 2009 Yahoo once to delicious a facelift, through the Twitter, and joined the social function, the revision by the industry and delicious founder of the general decline, AVOs in the acquisition of delicious after its two revisions, to strengthen the bookmark function, and strengthen the social properties, but two revisions have made delicious worse, At the end of 2012 after the revision, delicious flow in half a year, Alexa ranked from 500 to 2000 from around. On the reasons for the failure of the revision, there is a view that delicious in the process of social transformation did not take into account the original tool attributes, resulting in a large number of users lost, and delicious Ruoguan chain is not enough to drive interest map. On the other hand, Yahoo has left a lot of vestiges to delicious, in the need to ensure that the user data security in the case of the delicious front and back-end of the overall restructuring, spent avos a long time. When delicious in the revision of ups and downs, Instapaper, pocket, such as mobile bookmark management tools, and pulse, such as reading apps began to go the way, and delicious 2013 years before the launch of their own app, As of today, it is only updated to version 1.1 and has not been iterated for 3 months. The delicious Bookmark app stopped updating in early 2013, and the delicious love reading did not launch the app. As the delicious bookmark Bulletin said, pure Web-form products have been difficult to adapt to the mobile internet era of user demand, missed the mobile internet The first wave tide, delicious's fate is difficult to change through simple revision. 2013 China team took over the new delicious design and development, according to insiders revealed that the current delicious active users have been restored to the level of Yahoo acquisition, the next Chinese team will promote the HTML5 version and the app version delicious research and development. The success of Instapaper and other products has proved that bookmarking products still have the potential to dig on the mobile side, although the best time has been missed in the twists and turns, but for the recovery of the delicious, there may be a chance to use the old status. Play: Product too fast industry too slow and delicious different is that the AVOs China team launched the play is the first batch of the domestic launch of short video applications, in the game after six months after the operation of Tencent and Sina respectively launched a micro-vision and second shot. But doing it early does not make the racket too cheap: First, the short video product itself needs market education process, domestic users are not as creative as the United States users, to allow users to form the habit of using short video is not a start-up company a short time to do; Although Tencent and Sina did not see the short video app as a core product, relying on the huge flow of two micro-blogs, micro-and second-shot bites of a golden spoon have been catching up; third, AVOs asA company with less than hundred people needs to run 7 products, and the energy and resources are dispersed so that each product cannot grow fast. However, compared with the competitive pressure, the slow development of short video products is to play the biggest enemy, even Tencent and Sina, also did not invest too much core resources to promote the short video products, after the introduction of the relationship chain has not been expected to detonate. To play, the giant's entry is a double-edged sword, on the one hand can be faster education market, on the other hand, in the giant competition will give entrepreneurs how much space is still doubt, the second half of last year Ali and Tencent in the taxi software on the rush has let no patron of the taxi software miserable. Reduced product betting on mixbit and transition services at the beginning of last year, AVOs's products already included delicious, Zeen, mixbit, rackets, delicious bookmarks and delicious love reading, while still preparing AVOs Cloud, for scattered in the United States, Teams in New Zealand and China are already too distracted and resources are not being allocated effectively. This also led to the product has not been effectively promoted, the third party statistics website Appfigures data shows that mixbit in the country's App store's total and photographic products in the list of 300, the highest ranking is the Swiss category No. 304, which is AVOs's products in the app The best results on the store, the game is currently ranked in the Chinese social classification list of about 320. Low-active products have even become the burden of AVOs, delicious bookmark Bulletin said, delicious bookmarks and delicious love read the consumption of storage, computing and traffic resources has become a "huge waste." Zeen's announcement showed that the team would devote their energies to mixbit, and almost all entrepreneurs would be "focused" on the tip of the tongue, but AVOs didn't seem to have put the idea into practice at first. And now Chen will be more focused on their most familiar video products, by playing into the short video market, through MixBit to make up the demand for long video, two products have in common is video + social +UGC, social is YouTube's soft rib, Chen his video social plot on these two products. On the other hand, the Chinese team has put the developer-oriented transition (bussiness to Developer) service AVOs Cloud as the core business, the service for developers to provide storage, account management, social sharing, push, application statistics and other functions, the current online has been four months, Partners include Lakara, know the daily newspaper, ugly Mito, etc. Last year, after Ali's takeover, the alliance launched a social component, message push, game analysis and cloud acceleration, including one-stop solution, began to increase the layout for developers, Baidu is also speeding up the layout of the cloud platform, TalkingData and Ucloud respectively access to tens of millions of dollars in financing, giant layout, capital hot, This also means that there are huge opportunities in the transition market, AVOs insiders also revealedThis year AVOs cloud services will be big.