Former entrepreneurs tell the history of group buying: big sites to join the end of good times

Snapping up the remaining time: 00:00:01

I used to be a "leader."

In the March 2010, a business model suddenly appeared, and tens of thousands of dollars made a fortune. Only two years later, the first popular entrepreneurial and investment business has long been panic, land continued to shut down layoffs, until recently quite well-known group treasure nets and net successively into trouble. Consumers are starting to be paranoid: customer service phone call is not through, the site is not closed? The boss doesn't answer the phone. Buy, this kind of consumption is also trustworthy? What is the end of group buying?

The nostalgia of the slave-buying

Jiangdong, Tide back, many people do not wear underwear.

That guy, humanity is, handle Wu ① fold the place.

F Regiment ②24 coupons, waves clap garlic, wind cast tears face.

Back to buy the same year, the model married, the United States knife in hand.

Gaobong in front, then played http://www.aliyun.com/zixun/aggregation/35416.html "> Thousand Regiment War."

This Mao ③ cat winter, high friends not full, overpass abandoned bin bin ④.

Naked running every winter, early know not to do group buying.

① Handle Network CEO

② Group

Chairman and CEO of ③ Litters Group Xu Maodong

④ Product Poly NET CEO Gebin to Shanda Financing

Former group buying entrepreneur Liu recommended jokes.

Group Purchase • Entrepreneurship

Two-year group purchase is a dream

100,000 yuan to build a group buying network

Regret？ Tell。 I regret that I did not quit earlier, and didn't see it earlier. "Liu (a pseudonym) of the first entrepreneurial project, in fact, as early as April 2011 disappeared in the Endless" Thousand-Regiment War. " Now, the Liu in Zhongguancun is still as the same as two years ago, in an internet company as a programmer, the new company no one knows he was a group buying site "head", once a month to earn 100,000 yuan. Liu, who was born in 1986, never imagined that the perfect business model, which was almost universally acknowledged, could not make money now.

Liu not interviewed by reporters, in his 26-year-old view, this is not a glorious thing, there has been media coverage of his case, when the reporter vividly described his own in the internet wave of frustration, he feared that his own fragile nerves after the difficult to provoke entrepreneurial passion. Two years group buying wave, Liu feel as if a dream.

"In an internet company, it seems that every nook and cranny is discussing a business model--group buying--that is clear and low-cost." Liu recalls, "This is too tempting for someone like me who has just graduated and has a foundation for it technology." So, if I can travel back to April 2010, I will still choose to go into group buying. ”

In this way, in May 2010, Liu and a college classmate, each funded 50,000 yuan to build a group buying website.

Net profit for the first month of opening 150,000

"It's really too lucrative!" Liu recalls the excitement at that time, said, "At that time group buy two people, other equipment added up the cost of more than 10,000 yuan, but the first month of opening our net profit reached 150,000 yuan, the second month to reach 200,000 yuan, the third month is 300,000 yuan, business growth, high profits, I think we entered the right line. ”

Not all say that group buying website does not make money? Yes, it is now. Group buying site just when the rise, almost all profiteering! Liu began to do group buying, consumers just buy this fresh consumption pattern of interest, although there are also around a lot of people began to ponder to do group buying, but the competition is still very not fierce, direct earning the cost of the merchant and buy the price difference is enough.

For example, at that time we did a high-end spa project, although the project usually the lowest price at 1000 yuan, but generally no guests during the day. So, when we went to talk to them about cooperation, they were very happy. "Liu said," We have successfully won the project, the cost of 98 yuan, the price of 298 yuan, that is, the consumer each buy a pen, we earn 200 Yuan of profit! ”

"And this kind of business model, regardless of to the consumer or to the merchant and our group buys the website, is many wins, therefore will be honored as the perfect pattern." "Liu said," in order to sell only 20 orders a day, a regiment, one months 30 days to earn 120,000 yuan profit. ”

Big sites Join the end of the good Times

But it didn't last long, only six months later, Liu situation is not so good. At this time, with the development of the business, Liu Group buying site and recruited four employees, labor costs increase at the same time, the market began to crowded, some big group buying site began to rise, every day out of a lot of small group buying site Rob the market is very powerful, even the navy, malicious competition.

"Start the merchant to give the price is also relatively cheap, but with the regiment website competition intensifies, the merchant also started ' appearances '." "Liu said," the group buys the website to imitate mutually, often is as long as sees one buys a website to find a merchant, other home also swarmed. This allows merchants to start to raise prices, at the same time, as a day to see several group buying sites, began to buy site scheduling, and some small group buy site simply disappeared. ”

At this time, the United States Regiment, handle, litters, and so many background, there are funds to buy a large range of stars, to play ads, we have a small group buy from scratch site can no longer be too much. "Looking at many group buying site to get the capital of venture capital, we also want to find VCs, let us bigger." "Liu said," but did not take down, most of the VCs are entrepreneurial experience and foreign students returned. ”

"Our list began to fall in the 2011, but at the same time we were saddled with four employees and higher merchant costs until the cost of advertising was finally high enough to be imagined. "Liu said," some big websites and search don't think, every month is the cost of millions, and even the cheapest in all channels to buy navigation, in the most tight position of the best monthly also want 2 million or 3 million yuan, the industry said ' advertising to find death, do not advertise death '. ”

Earned hundreds of thousands of and lost it back.

By April 2011, with the list and profit reduction, Liu and friends earn hundreds of thousands of also basically lost in, "We this small group purchase site, see the way out, and then drag down can only lose money." "Liu said," Before, there is a good relationship between Big group purchase site eldest brother to let me in time, do not do, I do not want to be squeezed out of the Bureau, now look back, quite regret. ”

But in Liu's view, they are also worthy of "entrepreneurial" word. Because at the beginning of 2010 to 2011 years, empty Gloves White Wolf Group purchase site is not a few. Online search for "group purchase website", there will be a server, domain name, such as 3000 yuan packaged to sell to you, and now many people forget a "1288" group purchase site, in this way to get the coat, and then sell the goods at a very low price, such as consumers pay the money after the end of the dead, Finally to 5000 yuan to the domain name auction.

For Liu, a year of buying a river, let him see the beautiful and ugly, dream and disillusionment.