Four kinds of "haste and Waste" in a start-up company don't let the company die early.

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Many "fast companies" do not die in the early morning of entrepreneurship, but in the rapid development of the midday.

The World martial arts, only fast not broken.

This sentence is being chased and recognized by many entrepreneurs because of the constant lei of reference. It is also true that, for emerging industries such as the Internet, it is a risk if the same well-organized as big companies does not quickly dash in. Lei CEO Lee Colling, one of the most successful Angel investments in the game, wrote on Weibo: "Entrepreneurs should have the courage to grow 10 times times a year, or else to create a business." The remark, flashing 10 times times the speed of survival entrepreneurial wisdom.

But it's not just a quick way to make a big one. This is an interesting topic. In my opinion, the following four kinds of situation will make haste and waste, even let many early companies to hang up.

The first one: follow the bandwagon.

The player involved in this game has no choice: if you are not quick, you will be overtaken by your opponent.

China's internet has always been the Western learning of the east, has always been c2c,copy to China: Portals learned from Yahoo, Taobao copy ebay, Beijing East aimed at Amazon, Baidu claiming to be China's Google, Tencent's first name of the product QQ is called OICQ, directly to ICQ salute, Everyone and Youku are assumed to be China's Facebook and YouTube in U.S. capital markets.

With so many of the first-line company's role models, Chinese Internet entrepreneurs are consciously "learning from", or even directly copying the latest American business model: Video fire, 3,000, buy fire, thousand Regiment war; Color melts a sky-high price, all over China are learning; Pinterest red-hot, so, is a Web site are waterfall flow; Path fire, so everywhere claiming that they are China's path????

Swarm。

In this case, the player involved in the game has no choice: it must be fast, if you are not quick, you will be overtaken by your opponent. And sad to urge is, this kind of game in fact only a few players, only the first three of the companies have a ballpark rate is the capital, packaging listed; Other runners are not fast enough to run out of ammunition on their way, or they will be automatically wound up or eventually sold.

This kind of game is not everyone can afford to play. Wang is recognized as a new generation of entrepreneurial flag bearer, the United States Group is also considered to be the most sustainable growth of group buying company, but before the founding of the United States Regiment, Wang once founded the school, many companies in the domestic, are sold to end. To buy for example, the most sad reminders of the Mo Po. Although the current CEO of Spring Thunder still with a never give up the image of the entrepreneur appeared in the public, but from its groupon.cn domain name, Groupon to do with Tencent cooperation to do high friends began, the tragedy of the spring Thunder is actually doomed-it is too speculative.

In order to quickly, in order to become the industry first, Chinese entrepreneurs tend to come up with a variety of means to combat opponents, beautify themselves, keen to attack each other in the media, at the same time, to better attract eyeballs even counterfeit figures, beautify the report, creating the illusion of high-speed development. This seemingly beautiful external vanity often leads to the collapse of the internal fortress, while the internal collapse of the entrepreneurial team further pushes the company down.

In the United States, it takes at least 3-4 years for a concept to take shape from the beginning to the end. Even longer, Chinese entrepreneurs often lack this understanding, more is a speculative mentality, blindly seek to kill into the melee, such a rapid follow the bandwagon, especially in a relatively impetuous quick mentality, the risk is great.

The second kind: by hot money disorderly square inch

Hot money in hand, often let people think the problem is simple, think money can buy a lot of things. In fact, money can not buy anything that takes time to accumulate.

As the most passionate visionary in China's Internet, the poet's xingdong often comes with romantic overtones, but when he reflects on his failure to create a blog, he has a very good saying: "Money is too much, let himself disorderly." "Techventures Chen to Xingdong reflection to be confirmed." 2005, Xingdong to ask him for money, mentioned want but 3 million or 4 million, but because it is very hot, everyone want to vote, so rushed to 10 million dollars.

More money, often the idea is not the same, there are many opportunities, please many people, seize all kinds of opportunities, expand Business, the company will enter a bad cycle, to later a lot of things do not come down, had to turn off. So toss down, the company's big injury, eventually it is easy to lead the Great Leap forward style of evil. In the interview with the author, when Liu Chengqing, the chief representative of IDG south of the south, said Itat when the lesson also pointed out: if the original only to 5 million dollars, perhaps Itat became.

It's also interesting to have a word. "If we fail there is a risk," said Mr Liu, reflecting on the FM365 Internet failure. "Even Mr Liu, who is so wise, has been pushed forward by hot money in the Chinese Internet tide, paying nearly 100 million dollars in cash." It can be seen that hot money does make a lot of people very nervous, disorderly sense of propriety.

Is the hot money to blame.

Hot money in the hand, often make people think simple questions, such as thinking that money can buy resources, can buy a lot of things. This is misreading, in fact, money can not buy anything that takes time to accumulate. Many people have rethought itat and PPG, one conclusion is: the clothing industry itself is not the need for light companies, fast companies, but also need to have time and resources to accumulate, otherwise youngor is worthless.

A lot of hot money, another symptom is the bloated. Without him, there is more money, want to do anything, so find someone to do. The company does not form a strong executive team is related, no strong core team, if the CEO of their own requirements are low, it is easy to control the company. Different factions, different people enter, and then in order to balance the factions to form new factions, and then the bloated, eventually so mediocre down.

Many companies have had the opportunity to precipice, but unfortunately, at least in the areas where they have fallen, have not been able to stand up very well, each time is very anxious to Chine, and then consume the resources should not be consumed, so continue to corrupt.

The essence of entrepreneurship is to do unlimited things with limited resources. Too much resources, too much hot money, but will make entrepreneurs suffer from the rich disease.

Time is actually not bought by money.

Third: fast, but no team-sharing mechanism

Only a handful of founders, such as the few who think things are right, and most of the company is against a decision, is the dominant symptom of the company's big reversal.

There is no doubt that for many startups, many times are created by the heroism and passion of the founders. But heroism is just the start of a lot of startups, and if the founders can't make the transition from personal heroes to business leaders and build a team-sharing mechanism, there's a lot of risk in being quick.

Heroic feats often allow the founders to have absolute authority within them, with far more extraordinary courage and ability to make decisions that are beyond the ordinary. But the flip side of the coin is that, on major decisions, once the founders are in a strategic direction, the company can be doomed to failure. Heroism, especially excessive ego expansion, always makes the founders lack the reasonable judgment of themselves, their own company and the external environment.

We are surprised to find that only a handful of founders, such as the few who think things are right, and most of the company is against a decision, is the obvious sign that the company has a big reversal. such as the launch of the Grand box, such as the audience to sell to Sina????

One of the key differences between entrepreneurial heroes and business leaders is the difference between leadership. And when the founders lack of self-discipline, lack of tolerance for the team and the decision to make a major mistake, entrepreneurial heroes often become reckless, this time will naturally appear to be deserted. Therefore, we will see a lot of fast-growing companies, once the senior executives continue to leave the situation, is often the beginning of the problem appears.

The fourth kind: fast, but ignores the user experience

Many of the failures are actually not a business model problem. That is to say, it is right, but the company is wrong in the details, not enough respect for the value of the user, so die.

The case of the Grand box is the most typical. Triple-Net convergence is not the trend? Of course it is, is it right to take the living room? From the game to the digital entertainment is correct? The only thing that's wrong is, does the user have this demand? The logic of the grand box is to stimulate demand and put the cart before the horse. Have to admit that Chen flyover in grand investment huge, but did not think clearly why users to the living room with your box. Why do users use your box when Internet TV is not fully understood? Although everyone knows who occupies the living room who may become the next Sony, next Nintendo, but user values and requirements where? Business models that don't really care about user values and user needs are often problematic.

Today, a lot of people think Itat still have a chance, its business model is innovative: to find the second line of the shopping district, to provide cost-effective products and services, similar to the success of a lot of companies, such as everyone happy, such as seven days, are not to seize the best place, but provide good service. Early Itat, including some of the established shops in Shenzhen, are doing well. Itat's opportunity is to work with the second-line real estate, using the 21st century after the repeated construction of the commercial enclosure produced by the exaggeration, as well as the trend of foreign trade in clothing, like a garment industry ctrip. But why didn't it work?

Because more money, get the money after the rush to go public, a lot of open shop, no control, people, goods are not to keep up, the location of the time is not careful not elegant, as long as accept my conditions can do. In fact, the money can find a good place to open a shop, business model A little more flexible, good place to open a central shop can also do. Itat's mistake is: a good business model, execution is out of shape, do not grasp the details. Another fact to be mentioned is that Itat and PPG do not have a dedicated product division until they fall out, which is certainly fatal. To the user, the good or bad is the most important thing.

It must be admitted that many startups are guilty of a business model of blind worship. The problem we need to face is that the business model is more sophisticated, and the most important thing is whether you can return to user value. VC, investment banks and fund managers want you to use the simplest and most straightforward way to articulate your business model and how you can quickly replicate and expand quickly. But we tend to make things clear, but not the most important thing to clear, that is the value of users.

Or the old saying, business model innovation is of course important, but more importantly, the user value of mining and respect.

The above four kinds of "haste to waste" actually have the intrinsic correlation. As a result of blindly follow the bandwagon, the entrepreneur often has no self-discipline to the ego, has no request to the team, then makes the wrong decision. The wrong decision is the accomplice of hot money, under the impetus of hot money, business model is also good, self-confidence too inflated, rapid expansion, rapid development, hot money followed up, so the road farther and farther. In other words, because the founder of the Ego Lost, in hot money and business models, such as external forces driven, keep rolling forward, do not value the user values, the last thing will evolve into a "user throw you away."

Many fast companies, in fact, did not die in the early morning of entrepreneurship, but died in the rapid development of the midday.

Haste。