Franchise stores: Seven secrets to success for small entrepreneurs

With the increasing of the stock index, the risk of stock investment becomes more and more significant, to invest in the time and energy is also large, the state of the real estate macro-control policies have been introduced, more make real estate investment costs more and more high, with spare money investors have been looking for mature and less risky investment industry, many people look to the chain franchise stores. On the whole, the franchise provides a win-win model. It adapts to the development of market economy, can better serve for customer.　　For consumers, can accept the quality of more standardized, more popular prices of goods and services; It utilizes the transfer of intellectual property rights, fully mobilized all the advantageous capital, achieved the optimal allocation of resources.　　Of course, for investors, the reason why the franchise is so attractive, so attractive to their eyeballs, the main reason is that, with a single operation, alone, the chain of business operation has many incomparable advantages. (1) The success rate of chain stores is higher there are survey data show that in the same business area, individual entrepreneurial success rate of less than 20%, and join the entrepreneurial success rate is as high as 80%-90%, and most of the industry more than 90%. Customers have achieved varying degrees of success after joining the chain system.　　For investors, if the jewelry industry to join the joy silk or catering industry KFC, Starbucks, the probability of success is as high as 98%, that is, these chain stores are basically the winner. (2) Chain stores to let entrepreneurs get started curve shorter due to the franchise chain Headquarters owned system, trademarks, operating technology can be directly used, compared with the original cause of investors, in time, money and spirit of a lot of relief. At the same time, by exporting their successful industry experience and management mode, the authorized person can help the franchisee to improve the management. Franchisee can be in a very short period of time, spend less energy to learn successful management experience and knowledge, less take a lot of detours. For example: Joyce jewelry chain of standards and the overall effect of the headquarters has been designed and prepared, each franchise only combined with the actual, make some small changes, according to the diagram construction on the line, no need to spend their own design costs. This also facilitates the timely opening of the shop, can reduce the burden of store rent, increase the number of business days and income, and because of a unified image to enhance the trust of consumers. For example, self-employed must decide to open the shop, and their own good or bad, often difficult to make the right judgments; Joyce Jewelry franchise stores can be consulted to join headquarters, get the corresponding guidance.　　If investors ask, Joyce Jewelry to join the headquarters will even help entrepreneurs find a good place. (3) Chain stores let the entrepreneurial more security of their own original business, if there are competitors, only alone to deal with, but joined the store has joined the headquarters as its strong backing and support. If you joined the Joyce jewelry or McDonald's fast food, I believe you will not worry all day to consider your competitors, but obsessed to operate their own franchise, because there is a franchise chain headquarters will give you enough support。 Individuals on the operating environment often can not be fully grasped, when faced with some sudden changes often will be exhausted, and join will avoid such problems.　　For example, such as Joyce Jewelry professional chain brand, headquarters will not regularly assist the store around the environment for market research, such as customer layer shape changes, consumption trends, to help chain stores to take corresponding measures, so that the Joyce jewelry store franchisee can operate at ease. (4) Chain stores to let consumers more trust to join can use a small price, share the authority through long-term business efforts to form the brand and reputation, thereby effectively promote sales, greatly expand their business scope. Franchise stores because of the inherited chain system of goodwill, equal to the customer to eat the reassurance, even if the new shop or unfamiliar shop, consumers will have intimacy and a certain degree of trust. When consumers are unsure of their consumption behavior, they often have the power to trust the brand to make them decide. Are people willing to go to a small, not-so-famous or possibly slaughtered shop, or are they willing to go to a standardized service store that is so big in the world? For example, consumers want to buy a fine texture and price is not high exquisite jewelry, will naturally think of Joyce, consumers want to eat fast food, will naturally think of McDonald's, KFC, consumers want to drink coffee, go to the natural want to Starbucks and so on. The influence of the brand is not to be formed overnight, it is the result of enterprise's intention management.　　Therefore, for the franchisee, the direct use of the power of well-known brands, it is a worry-saving thing. (5) Chain stores can usually get professional training franchisee will often be from the professional chain headquarters targeted training and guidance, and constantly improve their operating and management capabilities. If the franchisee does not have similar business experience, can also through this set of procedures, through short-term training, direct ownership and operation of such business. Experience is invaluable to investors, and lack of experience often means no investment.　　and joined the headquarters is to play a master role, through its systematic training, investors slowly brought into the door. And getting started is just the beginning of success, continuous learning, continuous improvement, can let the business has been flourishing. such as Joyce jewelry chain system not only focus on the Joyce franchise chain in the shop before the training, but also attaches great importance in the process of opening a shop, and constantly provide a series of promotion training, so that the people who start their own business envy unceasingly.　　If they also want to get training, they must spend a small amount of money, and quite a lot of trouble. (6) Chain stores operating more large-scale effect on the one hand, chain management enterprises through the unified procurement can enjoy large quantities of purchase concessions, enhance cooperation with suppliers to reduce procurement costs, greatly reducing procurement costs. If you start your own business, then the goods, raw materials purchase, may have all kinds of difficulties.　　The franchise is a large-scale production and customized headquarters, even facilities, containers, miscellaneous equipment, etc., can be cheaper to buy. On the other hand, chain-operated enterprises can concentrate resources onAdvertising promotions, reduce the average cost of advertising promotions, franchisees do not have to pay their own pockets, laborious to post ads everywhere. (7) Chain headquarters can better engage in product design and research and development of a good franchise chain headquarters, in order to improve the entire chain of business reputation, will continue to develop innovative, high value-added goods to product differentiation to lead the competition. Franchise stores are the biggest beneficiaries. This is difficult for people who start their own business. For example, in the jewelry industry, although the world has undergone a lot of changes in the last hundred years, people's aesthetic concept is also changing, but the reputation of Zhuo Joyce Jewelry has remained unparalleled charm. By the rich legendary color and elegant design style, Joyce Jewelry gradually developed into a fashion classic.　　Joyce Brand outstanding designers have a keen sense of fashion, they rely on the Joyce of this classic brand understanding, their own imagination and creativity, design a variety of refreshing leading the trend of products, the common shape of the classic image of Joyce. Of course, nothing can be perfect, franchise also has its own disadvantages. For example: Because the chain of business for the consistency of all strict requirements, the franchise is not likely to fully independent.　　Generally speaking, the contract will have detailed provisions, so the franchise is not likely to have their own too many ideas. On the whole, for those who want to start a business, and suffer from lack of funds or experience, open a chain franchise is still the choice.