From four categories of users to elaborate the extension of long tail keywords

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website keyword, can enhance the search engine to bring the user group quantity, as a webmaster, we also know the long tail keyword blue sea effect, long tail keyword can reduce the keyword competition, better to avoid competitors, but the long tail keyword settings need to have a higher level, some new webmaster will use "hot keyword + question-and-answer" The method of the extension of the long tail keyword, but Baidu and other search engines have been the question-and-answer long tail keyword to do a very comprehensive, then how to break the long tail of the keyword set up the question and answer inherent mode? The following based on my own site experience, from the user group four categories to elaborate on the extension of the long tail keyword.

First, the entry level user: "Popular keyword + Big concept summary word"

Entry level user refers to the knowledge of the professional class has a vague concept of terminology, for the inside and not understand the user base. This kind of user searches the custom often is to the noun specific meaning, contains the content, the classification and so on keyword search. For example, the first step into the community of female netizens, surfing the internet in addition to browsing the likes of several fixed sites, but also like to search for women more concerned about the relevant information. For entry-level search users, long tail keywords can be used "popular keyword + big concept of the word" approach to expand. For example, "Women's Emotional Forum", "Women's confused Life problems", "women need to pay attention to the way of doing things" and other major concepts to expand the long tail keyword.

Second, the general level of users: "Classification concept keywords + peripheral information words"

Ordinary level user refers to the professional knowledge of some of the more shallow knowledge of the content, know some of the more introductory level of the concept of a little more detailed, like the concept of these nouns and surrounding information to search the user base. For example, people with cosmetic problems will know similar "oily hair", "Face dry skin," natural skin care "and other concepts, also like to search for these surface classification concept keywords related information, for ordinary users, long tail keyword can be" classified concept keyword + peripheral information word "way to expand. For example, "acne must see Maintenance Dafa", "Best beauty Skin Care Time", "How to prevent coarse pores" and other classification skills to extend the long tail keyword.

Third, senior-level users: "Meticulous in-depth keywords + minority individual Tips"

Senior-level user refers to the field of knowledge has a more comprehensive and detailed understanding, a longer period of attention to the Word field of information, is a true original and insightful article followers, the site's accurate long tail keyword attract people. For example, working women because of the accumulation of knowledge and the exchange of surrounding people, are well aware that exercise weight loss is the most healthy way to lose weight, for the network over the weight loss package, weight loss tea, mass promotion of weight loss method is not a cold, but also familiar with the ordinary people know how to lose weight and weight principle, less search for similar "weight loss drugs" and other keywords. For senior-level search users, long tail keywords can be used "more detailed and in-depth main keywords + minority individual tips" way to expand. For example, "people to lose weight experience", "Bull Weight Strategy", "real-time home weight loss" and other tips to expand the long tail keyword.

Four, the Ashes level users: "Multiple precise and meticulous keywords"

Ashes level user refers to the field of knowledge has a comprehensive understanding of the depth of the search for the long tail keyword has a strong purpose and high search skills, such users are long tail keyword high conversion rate of user groups. For example, long-term makeup of women, well aware of the make-up of the steps and attention points, but for cosmetic difficulties deal with doubts, will be encountered in the make-up of the difficulties to search. Search for the Ashes level of users, long tail keywords can be "multiple precise and meticulous keyword" way to expand. For example, "liquid gold olive oil Beauty", "summer exquisite eye makeup of the water not distortion treatment", "false and true United States eyelashes to create details", such as multiple accurate and meticulous keyword techniques to extend the long tail keyword.

To sum up, long tail keyword expansion can not be blind, must understand the weight of the site and user groups of the proportion of users to find suitable for different audiences of the long tail keyword extension way to optimize, the content of the article is particularly important, only the real original readability of the article can really retain all types of user groups, and become a conversion rate. This article by the Small umbrella Network (http://www.xiaosan.com/) Personal Summary, is a personal experience to share. If you do not agree, you can message exchange, original starting in A5, reproduced in the time please keep the author link, thank you.