From starting a business to working my 5-year SEO Road

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Time and again, quietly sitting in front of the computer, holding a large black porcelain cup, dipped a few coffee, looking at the table on their own low-key and creative SEO Director of the business card, looking at the computer screen said that the SEO forum, the bottom of my heart has been inexplicable calm and calm. Recall five years ago, I was young, how passionate, once young me, how ignorant, once the youth of me, is how naïve: in the search for SEO, touch roll climb, scarred, never give up. However, five years of time, Flash, SEO road, but is thorns, joy and sadness, from the once entrepreneurial, to the helpless work, and then mature gorgeous turn, full of love and hate.

First, the university to study the SEO

Fortunately, my university selected professional is software engineering, for me to learn SEO began even now, has laid a very strong foundation for programming technology. At the time of the university, every student in the class was measured by the level of programming technology. Many people have chosen active learning and in-depth research in programming development. I, however, are often ridiculed and snubbed because of their reticence and technical general. Helpless under, I often send a blog to vent their emotions, and even secretly scold those who do not understand the human feelings of the classmate.

And my blog, also by a lot of Hearts have unwilling to the popular comments of netizens. One Chance (2006), I accidentally saw Zac's blog. Zac's Blog A lot of people give very good comments, I was very curious, put Zac all dozens of articles, all turned over. I think search engine is a profound software development technology, if can deal with it, should be a good opportunity. Also do not know why did not think much, that time went crazy to understand Google Seo.

After understanding, SEO attraction, more crazy to encourage me to SEO heat. In particular, there are a lot of online introduction to Google's legendary story of SEO, by doing SEO, a few months to make millions of of dollars. For the time from the poor rural to me, is simply a fire in the night, as if it is a godsend, but also let me envy envy hate. At that time thinking, SEO come out of effect, can let all people see, also enough to let all despise my programming skills poor classmate shut up. This is the case, I with longing and ignorance of the heart, embarked on the SEO this Buzhi of the road.

From then on, I became a fan of the SEO, access to the library, read a variety of SEO English blog (at that time very little about the Chinese information SEO), ask the teacher, often see Zac Blog, in order to study an SEO problem, has been looking for information into the night. At that time, it is conceivable that there is little information, there is no teacher, often a few days do not understand some problems. However, no matter, SEO, because love, so crazy, is the best portrayal of the time.

Second, from the personal studio to the SEO service company

After six months of crazy chasing SEO, I opened a blog in Csdn, through their own updated content, attention to the title, the content of the skills, the frequency of updates, very easy, it has been Baidu, Google rankings, but also by a lot of users. After the success of my blog, confidence has increased, full of sense of achievement, I am more confident of the road to SEO.

A year later, after I was encouraged by a roommate, we together with a number of like-minded students to start a university studio, to site construction and SEO optimization for the business. At that time the studio, using the teacher's resources, luckily in the teacher's office to occupy a small place to 3 people. The teacher's resources are terrible, because the authority is very high, orders are very easy. and took the business list, very much, although the cost is not high, but for not yet out of thatched us, even if it is a little bit, is very high. A case, at that time SEO technology is not proficient in us, relying on so basic points, it succeeded. It's so easy, even in retrospect today, I still find it hard to believe.

The success of the university studio, coupled with the small income of me, let me despise the use of SEO to start a variety of problems. I have a lot of guts. In 2008, when graduating from university, immediately founded the SEO service-oriented companies.

The dream is good, the reality is tragic. When the company started, all sorts of problems came. Business development, due to the lack of teacher resources, has become a primary problem, no one has enough sales experience, business list is very small. That only a few of the list, made after, encountered a number of Baidu, Google algorithm update, ranking is not very stable (have a certain amount of luck), by the customer's objections.

Customer's tail, often delay, individual customers also a cheat, simply do not pay. Team members SEO technology Everyone is not proficient, all kinds of cheating means, the full use of, mass information, garbage outside the chain and so on. Everyone has a very large, internal control, coupled with a variety of financial reporting tax, water and electricity property settlement and other trivial, the company's day-to-day operations have a very large impact. After a year of hardship, I had to shut down the company after a few rounds of bitter wine, because I had a lot of debt to make ends meet.

Third, the opening of the company failed to do the ordinary SEO Commissioner

If the company fails to do SEO, it is only a major blow, is the loss of money. So the new job search, for me, is another bolt from the blue. I think of the identity of an SEO experience, in the resume of the big talk about their use of SEO entrepreneurial experience. The result is conceivable, the opportunity of the interview is very few, plus the request of high salary pay me, three months of time inside, I unexpectedly cannot find a job of SEO. The truth is also very simple, in front of the SEO, all kinds of problems immediately exposed: Entrepreneurial heart is too strong, SEO technology is not proficient but boast its words, SEO learning mentality impetuous.

Helpless I, have to search on the network to learn to improve the various information of SEO to help improve themselves. At that time, the new SEO forum, search outside the forum, Lou blog, not much popularity (now popular), but its technical skills, content of the article is very much, gave me a lot of understanding. In these forums, but also with a lot of people to communicate, understand a lot about SEO unprecedented skills, and then continue to promote SEO awareness. Nevertheless, my SEO work is still not landing, I even feel the road of SEO despair, doubt that they chose the wrong SEO industry.

Feeling compelled, I took my resume, sent to a lot of people, also consulted a lot of people, hoping to correct their own problems. At that time, a teacher called the days of the net friend, not polite pointed out my resume problem: SEO technology is not proficient, but asked SEO manager position, salary requirements too high, refused to lose the so-called entrepreneurial experience. In the days of the teacher's guidance, I revised my resume, but also realized that many of their own SEO knowledge errors. Soon, I got a job. And this job, is an ordinary SEO commissioner, its advantage is dynamic pay, low salary + commission, your income and your efforts closely linked. My heart is a gap, salary is not high, feeling "tiger fell Pingyang was dog bullying"! After a long period of time, I just untie the knot, because after entering the company, learned a lot of SEO real skills, feel that they are really real seoer, responsible for the ranking of the site, but also steady, the inner sureness and gratified. And I, so far also thank the days of the teacher's help to me-he gave me the door of SEO upgrade!

Iv. from being fired to SEO supervisor

2010, I job-hopping to a private hospital, to do the job of SEO supervisor. Of course, wages are also rising. For the 2010, the medical Industry SEO comprehensive optimization, still very good to do. In order to achieve the fastest, I made full use of the formal method, but also used all the search engine all the loopholes of the cheating method. Formal methods: In their own company's main website, optimize the structure of the site, write original articles, update the normal content, normal outside the chain. The way to cheat: to build a lot of promotional support sites, and a large number of groups outside the chain, collection of articles, false original articles, buy articles, buy friends chain, buy outside the chain, the use of black chain, the use of site groups, the use of Baidu Electric shock device software, click Peer bidding, employing foreign hackers attack peers, script hostage and so on cheating behavior. Because, this kind of practice, at that time, many peers are doing this, but also achieved a lot of success. I am no exception, the rankings of various websites, do a good job. And the team, also very harmonious, even put me as a SEO cattle. The boss also gave a high rating and added an extra year-end bonus.

From 2011 onwards, Baidu's algorithm storm, gradually began. I manage the site, the rankings began to gradually unstable, even the main site, also affected. I've had an unprecedented challenge. I am looking for a lot of information and skills online, and not too much color, are floating ups and downs, volatile. 2012, most of my team's web site was K dropped, even the main station is no exception (garbage site group implicated). My SEO supervisor position has also been challenged by "office politics" from the heart. After the temptation of some ulterior colleagues, I was fired even though I was depressed. And I, once again fell to the cause of SEO low.

After the bitter experience, I adjusted my mentality and methods. I quickly found a new SEO supervisor work, recently also selfless participation in the tutor days shortage teacher set up sharing SEO experience said SEO forum. And this work, I am not polite to give up any of the methods of SEO cheating, and all using the regular SEO white hat technique. In the implementation of the SEO team, I strictly check the quality of the original article, fully grasp the current hot issues, the use of a sufficient number of scarce resources of the news type. After doing so, I am responsible for several medium-sized websites, within a short period of two months, to obtain a significant ranking promotion, some key words, sit first. SEO once Crazy heart, and thus more determined.

Written at the end:

Five years, my SEO road, from the impulse to the lucky success, from the inexplicable success to the inevitable failure, and then almost to collapse, to rise again, deliberate adventure, and then to fall down, back on track ... Twists and turns, ups and downs. I have to calm said: "Seo Sword walk slant is ultimately not return, SEO normal way is the King of optimization!"

Article Source: Lou Blog