Fuseproject: Into the venture company with a creative thinking to do the design

Yves Béhar sits in a sunny conference room at the San Francisco design firm Fuseproject, behind a huge whiteboard. There was a leather sketch on the table in front of him, with his tricks, sketches and other budding thoughts painted on the East and west, which anyone could see. Many star designers may protect their ideas as much as national secrets, but Béhar doesn't mind. His design studio Fuseproject is like a large open book, open and open-minded. We have no secrets here. The shocking designer said, with a faint French accent. The walls are all in the works, so that the old staff and the new employees can see the progress of everything, no matter what position they are in. No door pie, no class struggle. We are always motivated to work. "Fuseproject used their enthusiasm to lead the latest wave of design in Silicon Valley in the post-Apple era. 15 years after Béhar's creation of the company, the studio's masterpiece has a home made soda machine SodaStream Source, OLPC (one Laptop per child public welfare program, advocating that every kid should have a laptop) for low-cost children Education Tablet, Jambox wireless speakers, as well as designs for big brands such as Herman Miller, General Electric and even Prada. In the face of the rapid development of science and technology, Béhar constantly forge ahead, his efforts to fuseproject brought more than 200 awards, including heavy weight by the Cooper-Huey National Museum issued by the National Design Award. Yves's work is well understood, but in simplicity it reveals the madness of the anti-bone spirit. "Scot Herbst said. He is a partner in the Herbst Produkt Design studio and the creative director of the Bay Area Household products company Slice, and is also one of Béhar's clients. Sometimes, gadgets like Jambox are indispensable on the shelves, and they can show a person's life style clearly. "But Béhar not only has the power of disruptive innovation, it is redefining the basic rules of the design industry." Instead of engaging with clients in a hiring-style relationship, he is combining fuseproject DNA with small start-up clients with a more aggressive entrepreneurial attitude and a more adventurous spirit. When many design studios are still in the flat type of communication, in order to do a project to collect the cost of the way to communicate with customers, fuseproject through the design of the exchange of shares with customers, in order to establish long-term and all-round integration with customers of the cooperative relationship. This strategy has been in Béhar's blueprint since Fuseproject was founded. I want to build a different business model to serve these companies and create value for both. "It's actually more human, but it's much better," Béhar said. RightFor me, the long-term design of the entrepreneur makes the job more important. "Among the fuseproject partners, there are more than 24 startups in the early stages, and they are distributed in different vertical areas." Technology company Jawbone, for example, is a behind-the-scenes company for Jambox and motion tracker up, Béhar as chief creative officer for more than 10 years. August Company has released a set of Internet-connected home intelligent Door lock system, Béhar is the company's true co-founder, his design thought in all aspects of the product injected. When we first started working with Yves, we didn't have the ability to build a world-class design team. But we can create the environment for Yves, so that he can become a partner in this product. It turns out that this model is good for us, "said Jawbone co-founder Hosain Rahman, so that we can take full advantage of all of Fuseproject's talents and resources, and when everything goes well, they find themselves in an excess of returns, It is much better than the cooperative income based on the charging model; "Béhar was born in Switzerland in 1967, the father was Turkish and the mother was German," he said. Béhar Love adventure from childhood. One afternoon, when he was 16 years old, he tied his skis to the mast of a small sailing boat and ran to the Lucerne of a frozen lake near his home. It's dangerous, but doing something that nobody else does really excites me. He laughed. After graduating from high school, Béhar no longer receive formal education, but chose a small local art school to learn to draw. Besides me there are more than 20 students, not expelled from high school is the adolescent children, is to learn to draw flowers and grasses retired workers. "he recalls. Within 9 months, Béhar has achieved astonishing results: He was admitted to the Los Angeles Art Center Design Institute, where he received a bachelor's degree in industrial design. Then he went to Grand Rapids Michigan, where he entered the office furniture maker Steelcase Internship. Later, after working for frog design and lunar design, Béhar settled down in San Francisco. I saw with my own eyes how the development of science and technology in the middle of the 90 needed the help of design. "Silicon Valley has shown so many new things, new devices, new companies and new brands in the world, but design has not been able to play a major role in it," Béhar said. The "Béhar began to design" a corner in this play fueled the development. When he was a new designer for lunar, he started working with Apple. He then led Hewlett-Packard (37.28,-0.14,-0.37%) to design the Pavilion series, which was the first PC series launched by HP for the home market. In the 1999, Béhar founded Fuseproject. I use fuse (fusion) to name because I seeTo have many brands to submit the demand to different party B, the final effect is very uncoordinated. "The most powerful design should be done by a complete team," he said. The brand promotion team and the product design team should work closely with the user Experience team, the industrial design team and the packaging design team under the same philosophy. In order to create a great product and build a unique brand, you have to start with a strategic point of view-which is what we've been training for-but it also requires interdisciplinary knowledge fusion. "Fuseproject with his own unique ideas into the Bay area of the fierce competition in the design market, bringing a series of bizarre gadgets." Béhar designed a slightly-right bottle for Philou teen hair conditioner. The award-winning bottle will be permanently displayed at the San Francisco Museum of Modern Art, and next to it is a futuristic perfume bottle and up hand ring designed by Béhar for Spacescent.