Gaoliangju: The starting point of SEO is to survive in the crevice

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Every time and some seoer communication, will always hear the complaint, said Baidu's algorithm unreasonable, said that the artificial adjustment of Baidu immoral, said some black hat seoer, a variety of problems, whenever this time, I always quietly listen, and then very patiently told him, These are actually the most reasonable things, there is no problem. Often this point of view, let the other party very surprised and puzzled. Let's analyze the problem in detail today.

The development of search engines, is based on the Internet to obtain information means of development, search engines at first by hand-input site, at this time the standard of the site is very high and harsh, generally only relatively high quality of the site can be included, of course, from the user point of view, this is reasonable, because the best content to show the user is the search engine itself should assume the function. Later, with the development of technology, search engines can crawl and include the site, but the change of technology does not mean that the purpose of change, the search engine is still hoping to put the most useful results to users.

From the point of view of the establishment of the search engine, it wants to provide the most useful information to users, then from the inception of the rules of the game, there is no commitment to include all the sites, or to some sites good rankings, these are not the original intention of the search engine, The original intention of the search engine is to integrate the highest quality content to provide to the user. What is the best quality of the content? Of course, the brand sites and portals, which is also the origin of the weight. It is inevitable that high quality websites have better recommendation coefficients.

From this point of view, we do not have the right to request a search engine must be included in our site, and when we strive to carry out a series of optimization means, did not get a good ranking, we have no reason to blame the search engine, because they really do not have this obligation. From the Netizen's point of view, he through the search engine can get useful information on the line, as for this site is who provided, of course, the more authoritative site better. He doesn't care about who's website, but about trust and trustworthiness. In this case, do you feel aggrieved to ask your site to get ranked, is it reasonable?

The search engine collation is expected to display the most reasonable information to the user through the algorithm, and SEO uses the collation, new, deliberately in accordance with the rules of the search engine to do the site, which itself has a certain speculative elements, so since willing to jump into the game to play, do not expect too much, Owners change the rules of the game is inevitable, there are ways to adapt to your life, there is no way to adapt to your exit. Willing to gamble defeat.

In addition, to Baidu as an example, as a commercial company, for business interests and adjust the profit strategy is understandable, although the bidding mechanism let the webmaster very depressed, but can not be denied, if the search engine itself is not profitable, then how can we expect it to develop healthily? The search itself is depressed, Web sites that rely on search engines are probably better off. This is the relationship of weal and woe, the host is gone, the parasite can not survive. Understand these reasons, may let the webmaster more calm and tolerant, will be less a lot of anxiety and excitement, more a bit calm and rational.

Maybe someone will accuse me, but please stand on the search engine's own position to think, it has no obligation to include you and let you make money? Absolutely not. Does it have an obligation to rank you in the front? Since there is no, you have any reason to ask it to you so good. It is a commercial company, not a welfare agency, or a public facility, and there is no need to be charitable and to be particularly nice to anyone. So, but all the accusations have no basis and basis, you will find that ask Baidu this request Baidu that, these actions are how ridiculous things.

For the moment, our site has not become a brand site and portal site, itself is in the gap between survival, only in this crevice can do better, can not be as far as possible by the front? Can you make reasonable use of the sorting rules with Baidu to gamble? It's your luck to win. Lost, it does not want to take you to play. You can pat the buttocks to change a gamble, continue to play, you don't lose every time, rest assured. As far as possible to do the brand site at the same time, gradually reduce the reliance on search engines, so that users have sticky, and in fact, but your site becomes a brand, but the search engine will be more to see you. This is the Matthew effect. Understand these reasons, you can tell me, what is the original purpose of the search engine? Yes, is to make money, it also and you do the purpose of the site consistent, in the final analysis, please remember that Baidu itself is also a website, its purpose is not more noble than you, money, is always unchanged theme. Understand these reasons after you, whether more happy? Also more relaxed? Remember, reasonable optimization, no results. If you are lucky, you are not to be killed, needless to say.

This article is provided by cosmetics @ Gaoliangju, website http://www.baimei.com, welcome to reprint or communicate with me, SEO and marketing Exchange QQ Group: 39411222, welcome Gathen exchange.