Get more 5 things to know before you start a business

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Editor: This writer Vik Singh as founder and CEO of infer company. Infer has just won a 10 million dollar a round of financing, and the investor is Redpoint Ventures. They provide data application services to companies such as Box, Jive, Nitro, Tableau and Zendesk.

For the past two years, I have been running my business. And in this process, I also gained valuable experience, know how to run the enterprise. Here are 5 things that every entrepreneur should know:

Focus on 80% of things for a while

Instead of trying to develop a lot of core products at the outset, other large companies do not mean you should. It's important to focus on your simplest and most important ideas when you're starting a business and your team is small.

This is how many successful businesses start. Google started out as just a search engine, and Dropbox was just an online folder, and Twitter was only a 140-word tweet at a time.

Plus, while you're just focusing on the "simplest idea," that doesn't mean you can get a good product overnight and be successful immediately. Enterprises in the various departments will have contradictions and friction, sales work is also a very long-term road. You may experience a long time to know if your product will be recognized. But on the good side, every successful business has gone through countless challenges. As long as you can solve these problems and challenges, you will be able to achieve your goals.

Forget to build a big brand----get more users first

Get paid users as soon as possible, but not for money, but for real feedback. Maybe free users can also give you a lot of valuable advice, but I assure you that paying users to give you advice will give you a surprise. Price your product as early as possible, and then watch the consumer react. In addition, when consumers pay to use your product, when you upgrade the product, they will follow up faster.

When paid subscribers are available, some people choose to create brand effects immediately. But I advise these people not to do so in the early stages of entrepreneurship. Perhaps you have not done this preparation, you have to do is to some flexible enterprise learning, at different stages for the enterprise to do the right positioning.

You're the sales person.

Show sufficient respect to salespeople and marketers because they are the guarantee of your success. In short, many times excellent products are not necessarily able to achieve excellent performance, the reason is that enterprises do not have enough respect for sales staff. Initial sales are difficult because consumers don't know enough about you or your product. In the early stages of a business, business development is more important than a sales job, and you have to be focused and flexible enough. But when you succeed in getting some sales, you need to immediately find the necessary means to boost your sales performance. At this point, I suggest that you consider yourself a sales person and give your sales team enough help and respect.

To create a dream team for the enterprise----excellent consultants and hands-on personnel

No one can replace the role of an experienced and intelligent investor. What you need is to find an investor who should be a manager of a large enterprise, have the same vision and passion, and be ready to help and guide you. When building a team, you should also be guided by this principle. If your team members have an experience of ever bringing a business's revenue from zero to 20 million dollars, don't miss him because they are well aware of your current needs and know how to maximize the use of your present resources.

It's important that you learn to delegate when you build a good team. Every day, you have to remind yourself. At the beginning of the day, you need to be hands-on, in terms of product development and product sales. But when you find the right people, you have to reduce the number of decisions you make and provide them with a relaxed working environment. I want you to read this passage carefully, to understand its meaning, and to keep it in mind.

Don't do marketing bombing too early.

Now there is a trend in the entrepreneurial world, in the establishment of a business, the entrepreneur will immediately cooperate with the media, the business speculation. While this can quickly get you noticed, I suggest you focus on product research and development in the early days of your business. After constantly improving the product, in the consideration of marketing things. While popularity is important, there is also a serious problem with being famous, which is that you need to keep working on public relations maintenance to make your focus on product development less time. And when you really need marketing, be careful to simplify the message you want to convey so that consumers can easily understand what you mean. It is more important for consumers to understand and agree with you than simply to be famous.