Green Orange founder Wang Xun: two times to start a business, fight for the brand

To participate in the development of Motorola's first mobile phone in China, Lenovo's first mobile phone, to join the start-up company de Letter Wireless ... Wang Xun, a new Shanghai man, has been in the mobile phone industry for 15 years, but no matter where he is, his dream has not changed: To be an independent brand that can be called on the world stage. At the end of November 2013, he founded the brand Green Orange "in Shanghai, the first release of eight nuclear cell phone." Not long ago, in the day cat double 11 "of the electric Business carnival, it in 33 units per second sales speed record." Step, he drew a circle of dreams step by step. Products by the user's final call first Wang Xun, in Pudong Kangqiao of a technology-oriented innovation Park. He was half an hour behind the scheduled interview time. Full of apologies, but helpless, on the day before the interview, he and the team overtime until three o'clock in the morning. Our company may be the latest company to get off work in the whole park. "Green Orange is a company founded less than 2 years, but it is not unknown in the industry, its parent company-Rui Jia Ke Group is a veteran mobile phone generation factory, customers all over the world, founded in 2006 in Shanghai." Now in retrospect, founded Rui Cako may be to wait for the opportunity to launch their own brands. Wang Xun graduated from university to start a business, changed a number of companies, but did not change the industry. He is the CEO of Green Orange, but has always stressed that the chief Product architect and experience division, the title has been hanging on his Sina Weibo introduction. What is a custom phone? It is a custom-oriented C2B mode. Wang Xun that the assembly line products characterized by mass production should be terminated in the Internet era. The real custom phone "is to let love to create users, have a unique, exclusive of their own mobile phone-unique appearance, hardware collocation, software configuration and exclusive after-sales service." Beautiful and gorgeous girls can customize the front camera up to 8 million pixels, built-in a variety of Yan map app, or even their own photos customized to the appearance of the boyfriend's phone; the boy who loves games can play large games with 5-inch large screen and up to 2G running memory. , the photographer can choose 13 million of the camera plus a higher resolution Full HD touch screen. You need to be the ultimate; All, by the user to decide, users will really become their own mobile phone's ' designer ', rather than passively accept the manufacturer produced by the ' standard products '. "The dream of creating an innovative ecosystem Wang Xun more than just a new product. He wanted to build a custom ecosystem. Not long ago, green Orange launched the Creative Hot shop model, the green Orange staff's business card all wrote a sentence: "I am the designer". Today, many creative designers have many fans through social media platforms, even publishing creative works. The network's easy to spread sex lets the creator's inspiration and the work can present in the Netizen's eyes in the first time, more and more creative designers are gradually turning to the network. Wang Xun capture This trend, launched the creative hot shop model, everyone can become a designer, on the Web platform to publish mobile phone design works, and call friends to buy. If someone completes the purchase, the creative person can get the pinSales commission. Wang Xun that in the creative hot shop, the identity of designers and users can be constantly converted, a designer can be someone else's works of users, and an ordinary user through the platform, but also to inspire creativity, to become a pioneering designer. We have to customize the phone from the design for their own to design for others, everyone can do the design. "In this era of individuality, creativity, thousand machine side" of the assembly line products may be abandoned, even Apple, may no longer have the past scenery. Green Orange has undoubtedly hit the consumer demand of the After. Brand Green orange "two words, take the green field vitality", Morning Chaoyang Orange ", we want to stimulate the user to think of innovative consciousness, to create a new experience of entertainment lifestyle."