Grind Iron Book: Content Platform 2 pioneering content "domination" film and television

Traditional booksellers in the electric business and the Internet to read the erosion of a cry, but the founder of Iron Shen is a good opportunity to upgrade the traditional booksellers, their content is very likely to dominate more than 5 billion of the box office. He created the grinding of iron books red over the year when the moon, the south sent three uncles and many best-selling writers, there are "harem Huan biography" Such a popular work in the film and television market income is quite abundant. Now Shen is going to be another alternative in the publisher, he is planning to make a film, the first shot will be the current hot short story set "Passing by Your world" of the same movie, is expected next year--and this is just the beginning, the grinding iron into a diversified content industry platform, is Shen Vision. The following is the "entrepreneur" &i Dark Horse interview Shen Oral finishing: Good content, patience and so on the publishing industry in the golden decade many people think that the current publishing market is shrinking, I think the traditional publishing is far from shrinking time-good companies are very good, are still growing. An industry has always done well, there are always bad, slow development, do bad will complain. But I did not see the particularly big change, the grinding iron is also growing, unhappy, this year is expected to increase by about 10% than last year, but also in the book number of books to reduce the variety of growth, so I do not think the publishing market has any shrinkage. While some factors may affect the industry, there are other factors that offset the impact. For example, the development of the Internet, while eating away at everyone's reading time, but the internet to the publishing industry to provide a lot of content-countless network writers began to be discovered, no internet there is no "Ming those Things", "The Harem Huan Biography", "Tomb-robbing Notes", "the fairy" these works, there is no moon, Yuan Take-off, Three uncles of the South sent these writers. The internet takes away some readers and brings some readers. Mobile Internet is the same, such as micro-letter, eating away our reading time, but it gives us new reading possibilities, and even formed a lot of people's reading habits. In the past there are certainly not so many people reading habits, that is to say, maybe everyone's average reading time is less, but the overall reading more people. These two factors interact, and it's hard to find out which side has the upper hand. But in recent years, the publishing industry has been slow to develop. In recent years, why are there so few such tens bestsellers as "Ming Dynasty"? I think that a batch of best-selling books, the network of the Great God, is concentrated in the past decade-mainly from 2001 to 2010, this is the rapid development of the Internet decade, so with a certain age. The creativity and imagination of countless young people have erupted in the past decade and are now entering a period of relative fatigue. The past ten years have been a brilliant golden decade in popular literature, with very important writers appearing in every field. But after the glory must be calm, there is no next crop of brilliant arrival, in fact, is not known. Now the reader is actually tired, plus also shunt, some network literature is suitable to look on the Internet, may not be suitable for physical books,The publishing industry is now the creation of the great God is accumulated over the past ten years, are not new. It is also important that, from a certain subject matter, the person in front has written this, behind the people want to challenge is difficult. Now the hills are full, empty are filled, the new people need more creativity to get their heads up. There is a word called "influence anxiety", that's the truth. But we have to accept that a period of fatigue, to do more stable things in the fatigue period-can find some level of stability in a certain degree of the author, their sales volume is stable state, not the eruption state. Each industry has its own laws, publishing industry has its public welfare side, we can not like the game, almost no bottom line to make money. Some books we know do not make money, but will do, we think their content is good, should be published, even if we sell less than we would like to do. A book company, or to the good, advanced culture, retain enough blood. Many writers are not easy, the written works are very good, but no one read, highbrow, it is normal-he is writing for himself, for art writing, not for the public reader writing, the public readers do not pay is normal. But I think there has to be a way to get that book to the reader who needs it. may only sell 5000 copies, but these 5,000 readers may be in great need of this work. I think this is the real foundation of the publishing industry. Publication must take into account the commercial value, social value and cultural value of the three major value attributes, the balance of the three is the health of the publishing values. If all is only profit, the publishing industry will have no meaning. As I have said before, 30% of the books should never be published, and 30% of the books are not to be published. If you make these 30% better from an increasing efficiency perspective, you will obviously be more imaginative. But I think there will always be 30% of books that should not be published, no matter how well you manage, there is always some room for improvement. The iron mill must be transformed. I think the grind is going too fast-it's going too fast from 2010 to 2011. When we publish 600 kinds of books every year, I don't think they can be enlarged. If you expand, there will be problems in both management and other areas. At that time Zhang Kai brought a set of management system, including Product Manager system, as well as the margin assessment system, are very advanced in the industry system. But this system has advantages and disadvantages: The positive side is that the publishing industry is relatively less commercialized, management system, management experience is relatively scarce, need to be injected. I think he still left us some complete management system and management logic, but the drawback is that, for a long time, management thinking easily tied business thinking and creative thinking. Now one of my basic experience is that management must not be greater than the business, management is for business services. And our business is actually content, so management must not be bound to understand the content of the talent. This is a new problem, I do not think that the problem has been resolved--we are the Enterprise attribute, on the other hand, cultural mattersIndustry。 Cultural undertakings are very sensitive, how to balance between rationality and sensibility? For an enterprise, must have good management, but for the inside of the working culture practitioners, it is very annoying management. This is a difficult problem. A too tight performance, will generally dampen the enthusiasm of everyone, a too wide performance, and will generally condone everyone's audacity, the risk of the enterprise will rise. How can we find the right ropes to protect and see good performance? It's pretty hard, and I don't think I've found this road, I'm just saying try to find it, and adjust it every year. In addition, publishing is a fine industry, with a little handicraft nature, the attributes of each book are different. For example, we publish 600 books a year, 600 products to manage how difficult, the management ability of grinding iron may be limited to 600. The size of the publication expanded to a certain extent, should not be magnified, and then amplified will be sorry for the readers, because you can not manage so many products. The issue of publishing is too many products, enterprises to grow, it must not be from 600 to 800, from 800 to 1000, otherwise I think will make the efficiency lower. The decline in quality caused by excessive expansion is not a special issue in the development of the publishing industry, which I think is a rule. Publishing is not a big business, unless you are a group of companies that are big enough. If the brand of grinding iron is single, the scope of management is limited. So the grinding of iron from 2011 onwards, to consider the cost and profit balance, to consider the healthy development of enterprises, to make the system healthier. I've been thinking about this for years: when it comes to a certain size, there are two roads: one way is to continue to expand the scale, optimize management; the other way is to change my thinking, become a hub of cultural industry resources integration, I do not position myself as a publishing enterprise, perhaps in a few years grinding iron is not a publishing enterprise, But we also have to publish such a business section.