Group Purchase Youth: Entrepreneurial passion to support high-speed growth

Rapid development of the group buying industry, overtime to the late night in the office to sleep is a potluck from the university gate to the team with more than 300 people, Peng only spent a year.　　I am afraid that no business model in the past can be like group buying, so that the young people's professional career to achieve such rapid growth. Wen/Sinorama reporter Guo Yingzhe in a recent red book on the internet history of the top of the wave, the author Wu wrote on the title: "For a riders young people, the most fortunate is to catch a wave of tide." "When the first wave of E-commerce in the local service industry came, Peng seized the opportunity.　　He, who graduated last July from the Cufe Institute of Finance, is now the new Beijing city manager of the United States, as well as the Tianjin and Shandong regional managers, who manage more than 300 people (equivalent to a mid-sized Internet company) and shoulder a small tens of millions of per cent monthly sales. Such a career growth rate is no doubt impressive. Group buying, the business model that spawned the fastest-growing company in the history of Groupon.com, has spawned the fastest-expanding industry in China-a sector that has more than 100,000 employees, according to an incomplete statistic from April this year. However, when Peng joined the U.S. regiment, this "China's first" group buying site has not even been online. And for the financial graduates of any Chinese institution, the most enviable career path of the mainstream values is to enter international investment banks, four state-owned banks, local brokerages or become one of the world's top 500 management training students, test a civil servant.　　Anyway, getting into a small company with a nameless, uncertain future is certainly not among most people's choices. Let's go back to the original black box and see how he made the choice and realized it in a fast-growing start-up.　　In addition, in this capital-intensive and labor-intensive industry, the young people will encounter what kind of confusion and how to grow with the industry, people can also find some common explanation from his experience. For Peng, this is an accidental choice, if you have to find an explanation, in his own words, is "love Toss". During his college years, he had been a part-time campus club, an accountant training school admissions agent, as an intermediary, these jobs in the short term so that he received a good return, but "you want to find a very strong business model is too difficult, you have to do everything already, you can not intervene, you have no money to advertise, Can't attract people at all.　　He said to the entrepreneur. He decided to find an early company. In the impression, Tsinghua is the birthplace of many entrepreneurial projects, Peng began in the water Wood Tsinghua Forum to find opportunities, happened to see the United States Mission network recruitment ads. "Buy this thing is unprecedented. As soon as I saw the cash flow of the business, I understood the beauty of the business model. Then Wang told me how to talk to the merchant, how to knot the money. I was stunned for a few seconds, the heart is only one feeling: absolutely can not let goThis business. "Early in January 2010, born in 1987, the Peng did not hesitate to join the United States Network, become the tenth employee, is also the second sales." That night, he was sleepless, excited about the incoming E-commerce wave. "Looking back today, I'm still conservative," he said. My friend and I also invested in the domain name in college, if we know that today China will have so many group buying site, we should buy more than a few xxtuan.com. However, this excitement is somewhat lonely. "I have a classmate to come to me, at that time the American regiment is still in the residential building, just on line, volume only two hundred or three hundred." I took my classmate to visit, she said directly I have no ambition, why not go to the bank. I took the fixed salary is very low, 1500 yuan basic salary, no five risks a gold, according to the performance of Commission, at the beginning also do not know how much money. "He smiled and said," At that time also endure, now look back, you have to say that dry bank is actually very difficult, both pull deposits, and pull loans, one months five thousand or six thousand yuan. And I started to take 10,000 bucks last June. "Peng's family is not bad, parents have been hoping to send him to England to study." So he had to hide it from his family until the American regiment was really online before telling them the truth. For the elderly grandparents, Peng really do not know how to explain to them what e-commerce, can only say that a group of people in a small room, work together, eat together, working together, every day is very substantial.　　But grandma a listen to the urgent, said this is not the MLM, TV has been broadcast ... so every time as long as there is a magazine interview Wang, Peng will buy home to grandpa and grandma to see, but the elderly to now also do not understand what is "e-commerce." Since the group buying site for domestic businesses is a new concept, and from the customer to collect the paragraph is monthly knot to the merchant, the beginning of the merchant is actually not good talk. "At that time, the United States of America's Web page did not do it, I own Groupon's page translated into Chinese print out, packaging, plus the United States Regiment business license, take out to people to speak." It's common to be shut out of business.　　"Peng said. Later, a dance of the female boss of plastic class because it is the user, feel Wang, gave the not on line of the United States network first single business. It was Peng with another sale, and he clearly remembered that it had sold 86 copies--not a small distance from the "thousands" of blueprints they had originally portrayed.　　But gradually some merchants began to understand the marketing value of group buying, the opening of the Beijing market has become more and more smooth. Soon, the United States began to prepare for expansion within the group. "I was really worried about my qualifications, so the opportunity for us to expand the first station in Guangzhou was not given to me. At one point I felt very depressed, even want to go out to do their own (group purchase), want to bring out a good team, prove to them, and then join the United States Regiment.　　The final compromise result is, Peng alone with Wang allocated 50,000 Yuan cash to open up Tianjin station. No surprise, difficulties ensued. Peng admitted that TianjinLike a large state-owned enterprises, Tianjin People's style is stable, there is no passion. The group buying industry is too new and very difficult to recruit, especially sales. "The first time I received a resume, 80% is to apply for when the Web page editor, the sale of None." Peng said, "then I desperately in their own blog and Renren friends to find someone, with one months of time to establish a junior team." At that time, everyone rented a small office in the residential building, together on the floor, sleeping mat, even the bed did not buy.　　"Ten of the fastest companies in the history of the 1 billion dollar market value of the passion drives these young people every day with the Web page of the printed pieces to Tianjin, the most important office building, from top to bottom, to every company to preach, tell people what is group buying, every day the United States can get what information. Independent "Play" is the best opportunity for young people to exercise themselves. "Now group buying industry many common practices, we are not know at that time, all by themselves groping." "For example, they found that momentum and rhythm are very important for group buying sales, then began to consciously hoard some of the list, and then from the inside out good, a wave of the ground, the first rapid accumulation of users, and then pull back the sales of the list, while timely forecast the next quarter of the consumer hot spot, the list in advance to talk about good.　　A few months later, accumulated a full basket of experience Peng was sent to open up the Shandong market. The rapid fission of the group buying industry takes place around them. "At first, it was widely believed that the group purchase site to achieve 10 million members, at least three years, and then the United States a little more than a year to achieve." From the team size, Baidu breakthrough more than 2000 people spent two or three years, and we used 1.5 have 2,500 employees. But there are a lot of people who give up because they can't adapt. "From the beginning to the present, only Tianjin, the elimination of people add up to no less than 660 people, come and go." The most exaggerated to three or four days to go, but also some of the middle by other group buying website fooled away. "Life is too busy to work. Peng leaves the company almost every night at 11 or 12 o'clock, often even in the office to sleep in the bed of the staff who stay up late, and work again at dawn. "On this side of Beijing, I often sleep on the 11 floor, Wang on the 12 floor," he said. Peng smiled and said.　　He had lost 130 pounds to 115 pounds from college, a husky rock voice also in day to day preach, talk about and motivate the team in the process of more "metal texture", while there have been two of romances, because of his girlfriend in front of the "exposure rate" too low. "It will be a little sad." But it's more important to think about the opportunities you have in your hands. "The bigger challenge lies ahead. He was commissioned back in May to be responsible for the Beijing market, "I dropped here, only to bring a few people grew up together, the Beijing team close to 100th, most of whom I do not know, some or experienced whenever, how to let them trust me?" And the Beijing market and entrepreneurship at the beginning of the big difference, consumers to buy enthusiasm in the landslide, merchants become more and more rational, the moreThe more powerful, some people will even put several group buying site sales about together, and then said ' we recently want to on the point of the audience, you who have advertising can be replaced? ' There's no talking, and there's a chance to keep talking. "Ali shares the United States Regiment, Wang has been temporarily safe advertising resources exactly is not the United States regiment." Peng in the time of arrival, the huge Beijing market, the United States Regiment can only do more than 5 million yuan per month sales, the results are not even as Tianjin. But the performance does not go also can affect the team morale, when again when the litters Regiment wantonly dig People's time. At one point he felt trapped in a strife, "I couldn't sleep all night and felt like I was going to be beaten back to the original base in a few months, and I felt sorry for the guys I brought over." "Peng carefully studied the situation in the Beijing market and found that it could be" cut into several regional markets similar to Jinan, and then provide people in each area with a nearby Life service group purchase, so that people feel the United States group on the side.　　The move worked, Peng excitedly, saying that August U.S. sales in Beijing will be among the tens of millions. But in his eyes, the biggest challenge is not the performance, but the adjustment of the team mentality. "The last six months, buy this thing suddenly more and more cattle, we are thinking of the company to be listed, and then the options will soon be cashed." The more spell to later, everyone the more afraid of this expectation frustrated, the mentality is very impetuous. I often feel so impetuous go on, the performance of how to grow also finished. So almost every day from work to chat with the team, to understand the ideas of everyone, stabilize the mood of people. "The people around you are so concerned, what do you think of the question of financial freedom?" "I mainly want to do a career, that I usually do not think much, I think it will come naturally." If I see my own entrepreneurial opportunities, and certainly not to wait for it and miss the opportunity. If it becomes a tie, it's really bad for me. "Share to: