Happy net Cheng: Mobile games re-entrepreneurship does not preclude the attempt to move the platform

Happy NET will exert the mobile game (TechWeb) "TechWeb report" July 24 news, in the 11th session of China International Interactive Entertainment Industry Summit Forum, Happy Net officially announced to enter the mobile gaming field, and released 6 products. Happy NET general Manager Cheng later in accept TechWeb interview, said, at present, the game revenue in the company's total revenue accounted for more than 60%, mobile game current revenue contribution is very small, but want to the mobile gaming business as a company to start again, the next 1-2 years, the company's revenue growth will focus on mobile gaming business. Happy net last year began to adjust the original organizational structure, the company's business divided into community business, game business and innovation business three large chunks, which based on the mobile end of the game can be summed up as the research, agent, overseas operation of the three major directions. Mobile gaming has become one of the most important strategic directions for a long time in the future. At present, happy Net has open Teng and two of the Austrian God's own game studio, both focused on the development of the mobile game, since its own research game has reached 6, the year will be at least 10 products come out successively. At the end of June, the Hand Tour "eminence" on-line one months, the income has exceeded 1 million. Cheng also revealed that the net has now invested three game development team, the next year will also be 1 to 200 million yuan investment 5 to 10 teams, for within six months to be able to establish 2 studios. The Overseas games Department was established at the end of last year and is committed to the promotion of Chinese boutique tour and page tour to the global market. Since 2010, began to enter the field of gaming, the current business of net transport games revenue has exceeded the overall revenue of 60%. Mobile gaming's current revenue contribution has just begun, Cheng said the company's attitude towards mobile gaming is more like a project to start a business again, "mature business wants to do something new, so there are mobile games, but I do not have too detailed requirements, they do not have to have baggage." Cheng said that the company does not have to do a lot of business-level interference in mobile gaming business, they will only provide advice, in fact, mobile gaming business and happy NET does not have much relationship, to ensure relative independence. Mobile game channel for developers to exploit the interests of the problem is more and more prominent, to have hundreds of millions of users of the net, whether the choice of platform development is a major issue. To this Cheng said, happy Net's medium and long term plan is the research and development, the operation unifies the pattern, the current energy mainly concentrates in the research and development level, the platform will be next the plan, but does not have the concrete timetable. "The circle is Vanity Fair, but should not be a momentary success or failure of the hero," Cheng said, "Our only worry is that we are not fast enough!" The time for mobile Internet development is fleeting, and it may be 3 years. "(Chuck)