Hardware Entrepreneur's reflection: How I constantly "give up"
Source: Internet
Author: User
KeywordsHardware constantly
I was thinking about smart hardware before, want to pursue a kind of natural record state, no matter software hardware, is senseware. However, this understanding has changed a lot. This is inspired by the British drama "Black Mirror", exactly, is my favorite "is right back" that episode. I think that story fits well with some of the grand sayings of Buddhism: Life is a message. But if all the data you crawl is from a social network, it will distort the record. Because people are not necessarily real on social networks. I want to help people record some of the real information in his life in ways that he can accept. As for what this data can do, I believe the future is huge. So I chose the field of sports health, choose to wear. I've used Jawbone up,fuelband before. I find that users need to press it often, and they can't use it without pressing it. This can be disruptive to the user, at least for me-typing uncomfortable and sleeping uncomfortable is a problem. So, when I made my own wearable product, thought summed up six words: put on, wear. Literary and artistic point, that is to allow users to wear without feeling, but also to provide positive, valuable feedback. Otherwise, it can only be a phased accessory or jewelry. Specifically in the hardware industry design, must take into account the aesthetic and comfort. For example, when typing, the wrist state and the wrist state of sleep are different. I found that the angle of the wrist buckle is larger than the angle of the external buckle. So we even assume that the inner part of the wrist should be thinner than the outside, preventing the wrist from being buckled. In fact, wear without feeling, simply said that is small enough, comfortable enough, and waterproof, so typing, sleeping, bathing, it is not a hindrance. and specific to the entire hardware and software experience, there are more details and user emotional experience to consider. Like losing weight. We thought about using hand rings to fit the weight loss course. But it took two weeks to make it, and after 1 hours of testing, it was rejected. The reason is that this will give users trouble, the use of unnatural: a complementary course of products, if there is no strong guarantee, it is easy to give up, even if it is a fitness card. We also thought that according to the data recorded by the bracelet, recommend the gym course, product positioning for the mobile gym. But in the end, because it's against the principle that we're wearing it, we need him to wear it for 24 hours. But go to the gym, need to change shoes to change clothes, tie hair, after exercise also want to bathe. In addition, some functions are also based on such principles are cut off, such as idle reminders. Its core problem is that it makes users feel guilty. I think this leads to two bad results: either the user crashes, and no longer wears it, because it's easy to feel guilty and lazy, or simply don't let you know that he has an ugly side, conceal himself, so that you can't measure it. Our products do not want users to experience this negative emotion, want to achieve positive incentives. Like whatWhen you exercise, it helps you to clock and record the amount of fat burned. I will always tell you that you will be better if you hold on for another 5 minutes. Positive incentives also have a benefit that can be reflected in fans and communities. The community is of course very important for wearable products. Community socializing with the hand ring, I think it's not ideal to use the form of a list of airplanes. The purpose of this form may have been achieved for the micro-letter, but not for us for long. In fact this form we also very early to do, but finally gave up. The reason is still, I think this kind of competition and the motivation of the game is negative. The negative emotion accumulates for a long time, cannot wear. We think of the alternative is the team combat, the user to get the task package, and everyone together to achieve the goal, the use of cooperation + reward way. However, to achieve all these positive incentives, we have to require that the bracelet does not like Jawbone, click to use, but must be fully automated. This poses a great challenge to us in technology. Light algorithm, it tortured us for a long time. On the whole, wearing "should be said to be all wearable equipment to pursue the realm." And according to our own understanding, the implementation of these six words, in general, is: wear without feeling, positive and fully automatic.
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