Heng Know network Li Dong: "SCAR" four strokes to help entrepreneurs attract angels

How to get an angel investment in the early days of business? In the recently held European and American Alumni Association Beijing Forum and the fifth session of Chinese students returned to entrepreneurship and Development Forum, Heng know Network founder and chairman Li Dong said, grasp four aspects can help entrepreneurs successfully attract angel investment.　　These four aspects in English condensed as the word "SCAR": s represents the scarcity of entrepreneurial projects, C is the risk level of entrepreneurial projects, a represents the financing amount of the project, R is the expected return on the project. Some entrepreneurs believe that by copying foreign successful business models in China, they can talk to angel investors about financing. Li Dong says it's a waste of time. "Because every angel investor or entrepreneurial investor might have seen thousands of projects, they might have seen a project that had the same idea as the entrepreneur."　　"He suggested that the entrepreneur should have a very good preparation for the early stage of the project before contacting the investor and have a unique view of the industry." C represents the risk level of an entrepreneurial project. "Why should investors trust you?" It's not much of a relationship with you. It is directly related to entrepreneurial risk. "An entrepreneurial project often faces triple risk: market risk, technical risk, and competitive risk," Li Dong said. It is important for investors to think about and know these risks. "How big is the financing for a start-up project?" How to spend it? In a business plan, it only takes a few simple words to make it clear.　　But Li Dong suggests that entrepreneurs must make reasonable plans in the early stages of entrepreneurship. R represents the expected return on an entrepreneurial project. Li Dong suggests that entrepreneurs should think from an investor's perspective. He said that after having scar, the most effective way to contact angel investors is through the circle of friends to introduce, the expansion of the circle of friends on the one hand rely on the accumulation of professional, on the other hand, to participate in various forums and training, so as to help entrepreneurs smooth contact with useful investors.