Hong Kong grassroots internet entrepreneur Adam: pioneer of mobile education

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In contact with the mainland Internet entrepreneurs are different, more than 20-year-old Adam Tong Body did not have a strong literary atmosphere, did not reveal a strong vitality and gas field, even at first glance some mental fatigue. Adam's Chinese name, Tang Zhanwei, is currently working with partners to operate an internet company called Intechnigence in Hong Kong, the main product of which is the e system for primary and secondary schools in Hong Kong. Because of the recent product system replacement platform, Adam was very busy, the interview was also about his lunch time to carry out.

Adam was born in Zhongshan, Guangdong Province, in 2001, followed by parents emigrated to Hong Kong, primary and university were completed in Hong Kong. Adam, who graduated from the business administration of the Chinese University of Hong Kong, has no computer background, no big company work experience, and starts a business at the end of college, which can be regarded as a typical internet grassroots entrepreneur. According to Adam Description, he is more mature than his peers, know how to plan ahead for his future, entrepreneurship is his idea, the original choice of business professional is also hope to understand business knowledge, how to make money, for their future Entrepreneurship Foundation. As for why the end of the internet industry, more is the chance of coincidence.

The HSBC Young Entrepreneur Award is a business planning competition for Asian tertiary students, which is held annually for full-time undergraduates in Hong Kong. When Adam was a sophomore in 2009, he took part in the competition, and because of time constraints, he will himself before the idea of the electronic version of the paper learning resources directly to a slightly improved ideas to participate in, in particular, Adam envisioned the tablet hardware equipment in the market did not appear, in his business plan will be " Hardware manufacturing and supply "also as a key link in their own projects." After the competition, his project was finally shortlisted for the top four in the territory, and he met Bernard, a professor at the Chinese University of Hong Kong in the competition, and became a company partner a year later.

In Hong Kong, primary and secondary school students are under a lot of pressure, the number of textbooks is staggering, and the price of books and publications is very high in Hong Kong, each year, the cost of learning materials is about 3000-4000 HK dollars per student. Adam's current product is an e-learning platform supported by the ipad as a hardware device. With the help of the Hong Kong government's $140 million e Pilot scheme, the ipad allocation rate in more than 20 primary and secondary schools in Hong Kong is close to 100%. The small and medium sized it enterprises that are interested in developing the software system platform can promote their own products and services in the test school by applying for the project fund. The pilot project is led by the Hong Kong government, where small and medium sized IT companies are involved in a similar bid. Adam's company was one of the companies that had applied for success, and received about HK $2.7 million in government funding.

Talk about the specific content of the current product, Adam said that the company currently only 5 people, he and Bernard for the company's shareholders, in addition, two more experienced programmers and a product designer. Because of limited funds, technology, manpower and other factors, they adopted drupal such open source content management system for product content development, low cost, low technical threshold, high flexibility. Before February this year, they planned to complete the platform system, a web-based, modular object-oriented Dynamic learning environment (Modular object-oriented Dynamics Learning Environnement, MOODLE), And the integration of similar campus version of Facebook's SNS system, social+learning is a generalization of their product form.

Source: Star Island Daily

In the interview, Adam continued to emphasize the importance of product maturity, must make Quality assurance, user experience good products, this is the key to market. "The product matures, the user base does go up, the market channel and the profit pattern naturally will be many more". Adam said they were interested in marketing in Taiwan after the product was ripe. There is never a shortage of doers in Hong Kong, and Adam gives people a sense of stability and perseverance in a down-to-earth way, compared with the rhetoric of many mainland internet entrepreneurs.

Finally, the author and Adam Chat to the mainland and Hong Kong it entrepreneurial environment difference. He mentioned that in Hong Kong IT companies are divided into two categories, one is their own innovation to do independent projects, the other is to undertake outsourcing projects. The first kind of entrepreneurial environment is better, the Science park, the Cyberport have low-cost hardware resources to provide, is the Hong Kong government to set up a business incubator. Startups can apply for government support by submitting business plans, with 100,000 of billions of dollars in government funding for start-ups in the science park. The second market environment is poor and needs to face strong competition from the mainland. Ask a programmer in Hong Kong at least 10,002 of the monthly salary, the mainland only need thousands of yuan. Adam himself has done outsourcing projects, a project needs about 40,000 pieces, the same situation in the mainland to finish about 120,000 yuan.

So in Hong Kong, such companies need strong technical capabilities to make brand impact, or to rely on contacts to find orders to survive. And the mainland competition pressure, do it more people, a good idea appears very easy to be copied copy immediately. You have a good idea to immediately build a strong team to do it yourself, if outsourced to other technology companies to do, it is likely that the product is directly under the name of others, was copied. Once a friend has a good idea, but no technology, he would rather find someone in Hong Kong to spend a price to write app, also do not want to find someone to do in the mainland, to prevent plagiarism. The intellectual property problem of the Internet industry in mainland is serious, the legal environment is not as perfect as Hong Kong and its binding force is small.

The number of users, the market, the ability to innovate talent, but intellectual property rights and other laws and regulations ineffective, this is Adam's intuitive experience of the mainland Internet entrepreneurship. In Hong Kong, the number of independent innovation companies, policy support and intellectual property protection norms, the objective environment is better. His first educational product is progressing smoothly, and will be tested in two secondary schools after the summer vacation. After all, the government and schools to pay the bill, teachers, students, parents, the number of users accumulated relatively easy to many other products.