How can smart men grasp the hearts of soft sister

At present, most wearable smart devices, such as bracelets, watches, pedometer and so on in fact, mainly serve the main geek and male code workers, but the technology and seriously of the geek in the end how difficult? To take care of these people, a number of unique eyes began to appear--such as PICOOC's correlation intelligent scale, happy mummy fetal instrument, Micro-honey and so want to conquer "soft sister" smart "tough guys".

"Women's money is good" has been a variety of market-taking all the "golden rule", but at the same time, "How to fathom the hearts of women" is also no one can solve a big puzzle. In contrast to the differences between men and women in thinking, we often use a general left/right brain, rational/perceptual contrast to emphasize that can be specifically presented in the product is difficult.

Talking about "female thinking" from the case of choosing husband

First listen to the study of the Ogas scientists. He and his peers have worked through a number of computer models that show that women's brains use similar investigative techniques to analyze everything a potential male partner shows: social status, physical fitness and emotional factors, and then make a crucial decision: Is he fit to be a husband? Ogas that this subconscious assessment is the source of "feminine intuition". "Female intuition is designed to address the specific problems women face: Whether a man is loyal, kind, and has the ability to protect his family."

So, follow such "Love" thought, perhaps can learn from the product. The product that pleases the female user may have to correspond to satisfy these several conditions: taste, emotion, also have security, of course also have the mass to pay attention to quality (for example a certain potato piece subway advertisement Word: true material, don't cheat girl).

Like Google Glass full of design sense of metal racks, pebble large table plate ... From the appearance of a look is full of masculine personal products, as the product itself to create the "cool" concept. Female products are not fastidious these, from the positioning of it more emphasis on positioning on the "high-end, fashion", if not a family, preferably with the door link. For example, "Liv Essential oil" is a good example, "a Greek company to provide technology, a French group responsible for research and development and testing," I have to say, the carving ye rely on this clever "wrist son" of the lifting captured a lot of women's hearts.

In the outward appearance, the plausible behavior may be that you want to make a female product into a piece of art. For intelligent hardware, you have to make the hardware a piece of art, but also the software into a piece of art, of course, more importantly, the soft and hard docking process must also be a "work of art." This is the PICOOC CEO told me.

The best results depend on the emotional connection that is established with the product

Cixous, the representative figure of feminism, once put "male/female" as the most basic two yuan opposition, used to represent a series of two-yuan confrontation involving the ego, such as "rational/perceptual", "culture/nature", "understandable/sensible", "Central/Central", "one Dollar/multiple", "left brain/Right brain" and so on. In these contrasting dimensions, two can be drawn to the core of male and female thinking respectively. The author thinks that the central thinking should be the main characteristic of the male thought trait, and the sensibility is the recognized female thought characteristic.

If the above mentioned taste and appearance of the product can win the favor of women, then the emotional design and function is the second kill women's "gentle knife."

such as micro-honey, good muscle friends and so on, it is responsible for testing skin moisture level of the hardware only a coin size, compact and exquisite design fit the woman at any time in the bag with the boudoir honey to compare skin psychology.

The more absolute such as correlation intelligent scale without screen, many people have recently been discussing this "inverse day" design. There are a lot of explanations for this design, such as bending down to see the electronic screen will affect the accuracy of weighing, using mobile phone screen to see the data than the experience of the electronic screen better ... In my opinion, the most suitable explanation for women's psychology is this-you always do not want to weigh, there is a thinner than your sister in the side of screaming: "No! Do you want to be so weighty?"

You know, this isn't the Tang Dynasty. Every beauty woman hears such words like--thunderstruck!

For female users of intelligent hardware products, the ideal result is that the product should be able to use a similar "small mind" with the user to establish emotional contact, and most men in the intelligent hardware on the configuration, parameters, such as the value is very different. Because women are more concerned about the emotional properties of products, more to pursue the meaning of products to the self.

Use "Bamboo fights" to find the resonance.

The hard thing is that emotion is an abstraction that cannot be learned through research. So you can often see such a regrettable scene: Due to the genetic reasons, many non-right brain thinking product manager is difficult to grasp the female thinking, even if the catch is inevitable nowhere.

However, there is no way. All the product managers of the micro-trust team are now looking at a book called The Origin of women. That's what Zhangxiaolong teaches, "Product managers should give up rational thinking and rely on intuition and sensibility rather than icon analysis". You can use this step-by-step perception, observe and try to figure out the way of "slow attack", of course, you can also use "Crouching Tiger, Hidden Dragon" in the "Bamboo Fight" way-this bamboo miss still have the opportunity to seize another, eventually you will always catch the elusive woman resonance.

Cough, finally inserted a sentence, to explore this topic is not only due to a lot of wearable smart devices will be eyeing the eyes of female users, you should also see today's China's a big trend-"with the public to say good-bye, with fine talk hello" social background. What "thousand people side", what "convergence, consistent", early out! Because, the whole social group is highly subdivided, and constantly showing the characteristics of ethnic, small, personalized and so on.

Therefore, our topic can be derived similar to the topic, "The heart of the children, smart Dad can understand?" "The heart of the elderly, smart Boy can understand?" If you can analogy.