How can your product sell its due price?

It is certainly good for an entrepreneur to make a product that can be independently developed, but in some cases "acquired" is also a good choice. How to sell your products to buyers, how to make your products sell the right price? This article gives some suggestions on how to sell a website (blog) as an example.

Suggestion one: Improve the website before selling

If the site is not perfect, then you have to accept the fact that it is not attractive to potential buyers, or buyers do not want to open the price you want.

First of all, differentiation is the key to winning. If you have a website that's "about the same", then you want to sell it for a good price. Watch out what your competitors are doing - and more importantly, keep an eye on what they did not do. If you're working on a design blog and other design bloggers are teaching tutorials and case studies, you might want to add some editorial stuff like Cowin Designer's Interview or Design Case Appreciation.

Second, poor art website hard to attract buyers, if your web design obsolete, mediocre, quickly beautify; if the funds are enough, it takes a few months for designers to beautify it is not excessive; if the conditions are limited, It is also important to maximize the resources available on an existing team basis.

Third, if your site is profitable, beware: in some specific cases it may be harder to sell than a completely unprofitable site. If because of reasons to change hands and neglect earnings, it is easy for buyers that the site is on the decline. The same is true for traffic. If you decide to sell your site, you have to do it for a while at the point of sale, giving an upward trend in both traffic and profitability to increase buyer confidence.

Fourthly, if you have a guest team of writers, you have to think about how to get them to make a smooth transition to a new partner. If the buyer does not intend to continue working with them, you have to deal decently.

Fifth, if your blog is hosted, there will be some trouble when trading. It is best to apply for an own platform to transfer content to that platform, and make the new platform traffic and SEO are done a little bit beautiful.

In short, the above summary of the proposal is: the eve of sale is not a lax time, but to go all out to run the website to an up state.

Second proposal: improve the promotion report

Website will not speak, no way to sell themselves to others. So you have to prepare a report so that buyers can see the basic situation at a glance. The report may vary from buyer to buyer, but the basic principles remain unchanged and include the following information:

Traffic conditions

Revenue

cost analysis

Content (how many articles have been posted, clickthrough rate, included status)

Social media accounts and activity, mailing list,

Personnel structure

Creative (may be attractive to buyers)

All assets list

The principle is: clear, the information is as rich as possible. Even if there is some negative information, such as traffic reduction, but also on the report. If the report does not indicate that the buyer found the relevant information yourself, your reputation will be greatly reduced, the possibility of transactions is much lower.

Proposal 3: Select the appropriate marketing channels

There are many ways to sell websites, but the rough points down, that is, in the open market for sale and seek two private buyers.

A popular saying is: If your site has a certain reputation in the industry, the market valuation is also good, it is best to seek private buyers - because of inconvenience exposure too much business conditions, how to place guest writer and full-time Editors also have more autonomy.

Open market is suitable for some well-run, good reputation of the boutique site, eliminating the need for a variety of employees, guest writers and other factors to consider, but also more convenient operation, the information released - Routine maintenance + answer potential Buyers' questions - the deal is successful.

Attached: open market platform recommended

You can put the information on a lot of related websites, the most famous should be Flippa, sales index in recent years is very good, there are many sites sold millions or even millions of prices - but the price is ultimately relying on The value of the site itself. Another well-known platform is WebsiteBroker.

In addition to these professional platforms, some well-known portals classified forum is also worth trying. If you want more potential users to see the sale, you should post as much information as possible on those forums.

Of course, the most important part to sell is to value your product. You know how much your site worth, why the value of these money, you have the confidence to ask others for the price.

Via: TNW