How do small start-up teams solve the "last mile" distribution problem?

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Tencent shares in the public comments, so that the giant's local life O2O again to stand in the spotlight. As Old enemy Ali, obviously can not indifferent. From the current point of view, the gathering cost-effective, the United States has been unable to support Ali's O2O task, the recent slightly high-profile Amoy points, through subsidies and planning activities to counter, can resist this banner still need to see the market reaction. But the giant pinch, small entrepreneurial team in troubled waters, a ride to the car is undoubtedly a good choice.

The last kilometer distribution problem has been the electrical business and O2O pain, the pain point is the cost and user experience! The distribution workers belong to labor-intensive industries, with the population dividend disappearing, the cost of human resources is getting higher, and the customer unit price is lower, resulting in the expense of the distribution to swallow the gross profit. At the same time, because it is impossible to predict the arrival time accurately, the user experience is difficult to do well----------------------------------

To solve this pain point, entrepreneurs must encounter a series of problems:

1. The distribution service industry needs to accomplish at this stage the industrialization rather than the informatization, that is, to form economies of scale to ensure high efficiency and low cost. Therefore, distribution area Division, Mr. Feng equipped with a certain order pressure guarantee, rapid replication, etc., very test team ability.

2. Can there be sufficient income guarantee. Businessmen are currently a number of low-end businesses, margin limited to their ability to let the limited, so the business is willing to play with us, together to form the said benign ecosystem remains to be seen.

3. How to guarantee the quality of service in the case of outsourcing. And since the construction of the distribution team, Mr. Feng this way is equivalent to a distribution of the concept of the package, the quality of service needs to rely on the establishment of rewards and punishments mechanism to implement. In the user experience of the poor distribution industry, relying on only one mechanism is clearly unable to guarantee the quality of service, need to set standards from more dimensions.

4. Due to the large flow of foreign sales, combined with Amoy point thrust, the priority is indeed feasible. But the question is how to expand in a competitor's territory? The order of market initiation and the standardization of the way of expansion are the problems we need to solve.

Everyone knows O2O is the big trend, the last kilometer distribution is the opportunity. In the long run, the regional local life O2O and the Community Electric Chamber is a brand-new industry, but at present, how to reduce the cost, make the service go up, realize more purchase and distribution is the urgent matter, otherwise everything is theoretically empty talk.