How do we learn to start a business? Is it better to read more entrepreneurial books?

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A friend said, you have answered the questions about so many market issues, to talk about their new book, "Entrepreneurship, we know what to talk about." I think it is not interested in this book, because in the # just say Product # column often meet some entrepreneurs, I would rather talk about the business itself.

The atmosphere of entrepreneurship is almost the biggest difference between internet circles and other industries, especially in Beijing. If you're an Internet practitioner and don't say "think about doing something yourself", you're embarrassed to say you're doing it. The enthusiasm of the market has even been a reminder of beta coffee, 3W coffee, which allows entrepreneurs to chat.

For the Internet industry, entrepreneurship has been given a lot of romantic feelings, she and other industries to open a fast food restaurant, doing clothing business, the industry moves are ups and downs, single output last month, the highest record--according to the purchase price, WhatsApp each employee value is 200 million U.S. dollars.

But entrepreneurship is also tough. At work, although you are not as good as the boss can enjoy the high operating dividends, but at the same time you do not take any risk, and you can also have a clear path to improve themselves. But once you start a business, there is no one to teach you, to depend on your ability to learn.

This is I contact many ordinary entrepreneur's misunderstanding-dozen chicken blood, is affected by the spiritual level, does not have the project to make the concrete, the reliable appraisal, is more susceptible to the emotion agitation. This is also I never look at the entrepreneurial books audio and video materials reasons: These books are often not meant to change your life, but to change the world, but they never tell you what to do, even if they tell, and there is no copy of the biographies of celebrities-everyone to sell plastic flowers.

So for me, there are a few things that an entrepreneur should look at:

First, the founders themselves, rather than 99.99% of the market's third party authors describe.

Second, do not talk about the entrepreneurial process of large-scale companies, but talk about the entrepreneurial process of small and medium sized companies, because this is enough to have details.

Third, if you don't talk about the spiritual level, playing chicken blood won't make your project more executive, but it will do a lot of wrong things, drain your limited energy-and then end up with less execution.

This is why I used to recommend the answer to the market, he gave enough detail, whether successful or failed to start a business, he solved many entrepreneurs can not find the answer in other places: how to assess the project, how to find venture capital, how to recruit, how to cold start, These are the hardest things for entrepreneurs to do, and a real person will know the value of those experiences.

So you think I'm going to love this book? Then you're wrong, I won't take this book seriously--because there are at least 70% of the answers in my favorites in this book. But if I had seen the book in 2011, I would have no doubt read through it because I didn't have to wander around to find useful answers.

Finally, two years ago, I was led by many of the answers above to take part in a start-up. And the editor of this book in the upcoming publication, also ran to the entrepreneurial.