How does the Enterprise collaboration platform do? Listen to the product idea of the entrepreneur Rochou

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"When we talk to IDG, we'll talk about it in 5 hours." Rochou told me so.

Rochou is the CEO of technology. Enjoy technology is a development of enterprise collaboration Office software Business team, was founded in December 2011, before I have interviewed its President Yang (see "Yang, no longer go back to the media!"). Like Yang, Rochou is also a media background, was responsible for finance in the Southern Metropolis Daily, and later he also participated in the founding of the Beijing News.

Rochou told me that they thought through this piece of business collaboration. So, whenever I ask questions about his thinking and conclusions, Rochou.

The field of corporate social collaboration is increasingly being favored by outsiders and investors. Looking at foreign markets, whether it is a Salesforce, a jive that was listed at the end of 2012, or yammer--, which Microsoft bought 1.2 billion of billions of dollars, has been shown to outsiders and entrepreneurs, a field that seems promising. But in the domestic, this field also emerges many pioneering companies-Ming Dao, Kingdee, and so on.

In the one hours of the conversation, in addition to the product and entrepreneurial story (which I will then write alone), Rochou spent a lot of time telling me about his and his team's thinking about the Enterprise collaboration platform.

Technology products have undergone a transformation-from trying to be a all-inclusive enterprise Synergy tool, transformation for the SME sales team to use the application of "to enjoy the customers." Enjoy technology once wanted to do a Chinese version of the Yammer, but later found that it is not reliable, this is why? Enterprise collaboration software should be able to attract more enterprises and users, to take down the existing products again, to do a relatively narrow range of sales tools, this is why?

Here, I will arrange the interview materials according to the dialogue content to treat the entrepreneur in this field, and hope to inspire the discussion and speculation.

Yammer: Social platforms that don't matter to business are nonsense

At the beginning of the team, the science and technology in accordance with Yammer to build a corporate social platform. However, Rochou found that Yammer model is not reliable, he believes that the Yammer model has two problems:

1. Yammer This kind of enterprise internal BBS form, no organizational boundaries, no organizational structure, send information are sent to the group inside.

2. Yammer has no business flow.

Rochou that the core of social products and corporate products is the need to talk to some investors and conclude that a social platform that doesn't matter to the business is a platform of nonsense.

Thinking about collaborative application of enterprises: making products according to the level

The product idea of the customers is to "do products according to the level".

First of all to do the bottom: communication layer, to solve the problem of corporate communication. This includes three parts: IM, SNS and email. Im is instant communication, emphasizing effective; SNS is off-line communication, do business layer of load; Email is internal and external communication.

Above the bottom is CRM. This is based on the communication layer and effective communication. Collaboration over this is more about behavioral management, process management, customer management and final execution, as well as sales efficiency and competency management. After the combination of these, then do the behavior KPI and Effect KPI.

Finally, large data analysis capabilities. Enterprise Cloud Service is a large and narrow data. Enterprise communication layer, and interaction behavior, and business behavior, can be based on the internal enterprise data for large data analysis.

2 b Product "cone" thinking

From a large area to a small scope, an obvious problem is that, to do business synergy, any enterprise can use this software, sales only small departments can use, sales department buy, buy small number of enterprises, buy more people. Do the sale of the market small.

However, Rochou that, in terms of office management, efficiency is the icing on the cake, there can be, no can. Therefore, selling an OA, or enterprise Synergy platform to the enterprise, is a very laborious thing. But sales are different: sales are the core of the enterprise, if you can improve the sales capacity of enterprises, enterprises will be very welcome, because the more money near the product, the more vitality. Salesforce currently has a market value of $32 billion, while Yammer only sold 1.2 billion dollars.

2B products in the future must be a cone of thought: The beginning is very small, and then gradually become larger, and finally the product is very large. But the traditional software first makes the product to be very big, uses all cannot use, moreover very expensive. Traditional software is wedge-shaped, mobile internet products are cone-shaped, a puncture on the bleeding. ”

Rochou that to do enterprise-class services, the most important thing is to find the enterprise's just need. By solving a just need to get enough users, you are fully capable of expanding your product line.