How Internet entrepreneurs find their competitive advantage

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Large portals, personal blogs, whatever the size of the site, want as many visitors as possible. In an industry or field where the number of users is basically stable, only by actively competing with their peers can they get more visitors. Therefore, the analysis of their own competitive advantage, around their own advantages to carry out the site planning, is the first step of internet entrepreneurship.

Regardless of individual or enterprise, have their own unique ability, but a lot of people, even most of the enterprises, have not been able to use their ability to reasonable. This article will lead us through the Vrio model to carry on the scientific analysis to own superiority.

The Vrio model was proposed by Jayne Bani in 1991, with four key points in the model: values (value), scarcity (rarity), difficult to imitate (Inimitability) and organization (from).

First of all, we have to comb through all the resources and capabilities, preferably with the site we want to build a certain link. For example: Product price advantages, after-sales service advantages, professional skills advantages and so on. After we have finished listing, we begin to analyze each article, to find out the most important part of the excavation.

Value: The first thing to consider is whether these abilities are helpful to our competition. The basis of judgment is whether they can help us reduce costs or bring us more traffic and income. For example: The website sells the product manufacture craft to be very advanced, but it cannot reduce the cost, but can not bring the additional value to the user, it is worthless.

Scarcity: You have the ability, peers also have, and can not form a competitive advantage, only as a necessary condition for survival. Only when the peers generally do not have the time, will bring a competitive advantage. For example, a movie station, others have a movie you also have, everyone equal opportunity, but if you can release the first time the latest blockbuster, the advantage is very obvious. In some industries, professional certification in almost every enterprise has, this can only be counted as the industry's entry threshold. However, in some industries, only a few enterprises have professional certification, then will have a very large impact on users, to form a competitive advantage.

Non-imitation: you have the ability and resources, although others do not have, but it is easy to imitate, may be in the long-term competition, by competitors beyond. Internet entrepreneurs should try to avoid doing products that are entirely based on the platform, and when you work hard to promote the product, it may mean that a strong opponent will begin to copy.

Organization: When you find a valuable, scarce, difficult to imitate the ability, resources, you should consider whether the effective organization of the effective development of the human. Here focus on their own short plate, in which areas there are disadvantages. For example, the price of a product is very advantageous, you can quickly open the market at low prices, but logistics and after-sale is not up to, you need to carefully weigh.

We have described how to explore the advantages of their own resources and capabilities. However, not have a certain advantage, will be able to compete in the advantages, but also involved in all aspects of the issue, in the follow-up article, will be in accordance with the steps of the site construction, to solve one by one. It will also introduce how to make these advantages fully demonstrated by means of marketing. Focus on Jining SEO, continue to understand the relevant information: http://www.537seo.com/