How the entrepreneurial team controls product strategy

1. Early release means you have more opportunities, and opportunity means everything. Early release may have a good enough time window to find the wrong part of the idea faster, and to identify and comb the real needs of the user. Sometimes the product manager or even the whole team is behind closed doors, even if you collect enough user data, comb after feel the user's pain point. But the reality is often the opposite, you understand the pain point may not be the user's real "pain point", but only nowhere. No need to wait until the product is perfect to release. Perfect product If no one uses, then not qualified to call perfect.

2. Better than the revision of the important meaningless product revision is almost all the common problems of the team. Once a product is formed, it may not need to do frequent revision. If the team has the resources to develop, more should focus on the product to do the "improvement", and the revision itself is not an improvement, although some of the changes in the short term can see some of the joy of change, but it is only through the revision of the old problem, not long, new problems will appear. The product team is able to quickly collect feedback data through "improvements" to the functional points. There is no feedback data to make the basis for subsequent improvement, so the improvement is elephant. Product managers like to use the "revision" to solve problems or dazzle the technology, and engineers like excessive "refactoring" as harmful. A lot of engineers hate the change that the product manager brings, and then an idea, "Why don't you just do it again?" "This is an extremely wrong judgment in itself, and the product manager should have an idea for a while and then change it to verify his ideas," he said. This is the norm, he is not the product of God. Even God makes mistakes. 3. The rhythm of the most powerful team to maintain their own fixed pace of work, do not engage in fatigue, do not engage in meaningless war of attrition. Not to look at the same industry products have what function to follow up to do what function, follow others, their own rhythm will be first. A good control of the rhythm means that a team should be connected in every aspect. Products do a good job, then the operation must keep up, operation once you can keep up with the service to keep up ... 4. Content itself is also a product if the function of the product is not good enough, it is better to put the contents of the product first, content is more easily spread than the App. The content itself is the product, the content itself is the function. If you are a start-up team, you do not need to spend a lot of effort to do the site, do not need to look for outsourcing to do a few people use the app, write a few good articles spread effect more widely. Micro-credit microblogging is a good communication platform, why don't you make good use of it? If you can get advantage in any one place, you can improve your product coverage, funnel effect you always know? 5. Do not do cardiopulmonary bypass operation some teams looked at a variety of viral marketing cases, but also to have a sample of learning, such as a video, such as the hope can spread through SNS, basically will not have much effect. Even large internet companies do not do this, and there are few successful cases. The reason why these are "cardiopulmonary bypass" is also simple, with your core business does not matter. For example, the Orange Crystal Hotel previously engaged in the "12 Constellation" micro-film, is a typical extracorporeal circulation, to promote the brand value of enterprises is not so big. Though they won't admit it. For example, some entrepreneurial teams are involved in all kinds of entrepreneurial competitions, and are basically consuming their own limited resources. If you want to expose it, it only takes one or two of times to be enthusiastic about participating in these activities, and also need company resources to cooperate, how much help to your team? 6. Think more, less meetings if you want to meet less, thatYou need to think more often. Don't stop thinking about the product, you should know how to do it when you think about it enough. This is not achieved through lengthy meetings, and most meetings are of no use except for wasting more time. I still can't understand why some entrepreneurial teams have a day to meet. So like meeting, or go to a big company work forget, there are meetings every day to open. Less meetings don't mean less communication, a record of your thoughts, and a corners of asynchronous communication with team members. That should be enough. 7. Any product must be able to collect statistical data in the first time the statistics of the key indicators of products should be buried well in the process of product development, and the requirement can be counted to the first time. If you can do almost real-time statistics, of course, better. Statistical data is also a feature that is used by team members. How can the army fight without a map? There is no data and most of the time there is no way to make an effective analysis. Without data, how can you support your conclusion? Also, the data report if it can be beautiful a little better ... Finally, do not think of entrepreneurship too cool. When you are in a pioneering team, there is no doubt that you will face a long, painful, trivial matter. It's not cool, it's just fun, if you can find it.