How the micro-bo pan economy drives the periphery industry to develop the micro-blogging business Road

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

For the first time in 2009, Weibo appeared on the land of mainland China, no one thought it would bring a new round of reform to the Internet, marking the advent of web2.0 social media; 2010 micro-Bo rapid rise of the year, is the year micro-blog into the fiery battle period, because Tencent Weibo to join, is no longer a single big Sina.

Sina Weibo's market value of 2011 has been valued at 2 billion U.S. dollars, Sina Weibo officially operating only 1 years, can be in China a short period of time to gather such a large benefit, you can see the value of Weibo. The next year will be based on micro-blogging as the center, driving the surrounding industry development as the core of the new entrepreneurial model. The year that is destined to be more opportunities than challenges, the microblogging craze will be driven by entrepreneurial heat, and many of the exploration patterns generated around Weibo have already emerged, how much have you found?

The profit model of Weibo

This question is the topic that Weibo has discussed most commercially, how does Weibo make a profit?

At present, the major portals of micro-blog are in beta, and no one to take the lead to break the micro-blog is not profitable this situation. Because in their view, Micro Bo is a big cake, in order to develop to see long-term, mastered the microblog, is to master the People and information. Baidu has mastered the information, Tencent has mastered the people, if Micro Bo Master of people and information that is how scary a platform?

So they are not unable to make money with microblogging, but want to use micro Bo this platform to drive the development of other products, like Tencent QQ, using QQ clients to drive the development of other areas, it can be said that Tencent has been to where the grass is barren. Sina also want to learn Tencent, Tencent is afraid to be Sina control, two tiger competition, and NetEase and Sohu on one side to see the play, hoping to share a cup of soup.

If the money does not earn, it is impossible, just do not win the model, without affecting the user's situation and make money, this method is too hard to find! The game of Weibo is just beginning, and it's more important to live than to make money.

Micro-bo Pan economic Industry micro-entrepreneurship

Micro-entrepreneurship based on micro-blogging, there are several to note:

1, do not damage the industry chain of entrepreneurship, because Weibo is dependent on the survival of the base;

2, do not and micro-BO platform against the dry, especially Tencent and Sina, although now microblogging platform for open application, but microblogging operators are support, can not offend;

3, do not do microblogging platform.

Two directions for micro-entrepreneurship:

First, the use of micro-BO platform open applications, based on API interface

Weibo open platform, now do the best is Sina, the General people will focus on Sina. Through the interface of AIP to promote their products, so that more people to know and use their own products and websites, this kind of gadgets will be widely disseminated on Weibo, so that some not only traffic, but also word-of-mouth. The most successful should be the beauty show, through his small test, it can be said that product users have a qualitative leap, but also let more people know that the United States Mito this product. Open platform is not only suitable for the team company, but also for individuals, the main you have technology, that open platform is your stage, personal marketing promotion of the era, marketing is no longer limited to products, there are people.

Second, the use of micro-bo people and traffic, based on platform

As mentioned above, Micro Bo is a platform for people and information, people access to information is not only to the major portals, the micro-blog to get the fastest and most up-to-date information more and more. This is the business and some individuals to see, they are in micro-blog propaganda, but also more and more, from the micro Bo to the Micro Bo, and then to activities, micro-blog has become a battleground for many people. More and more Taobao shopkeepers, group buys, shopping malls focused on the microblog above, marketing their products, the effect is very good. I believe that all of you have the impression of the goods, when he through the micro-blog publicity is one of the top ten marketing cases of China Weibo, the construction of corporate image, brand connotation of the propaganda is very important, and relatively little investment.

Different with the front two kinds of micro-business direction, a new micro-entrepreneurial model has quietly started, micro-Bo Advertising Alliance platform. Through the Business release task, the microblog user accepts the task to complete the promotion and the transaction expense income.

According to the personal knowledge, now microblogging advertising Alliance platform not less than three, from its task and volume, are in the embryonic stage. The analysis of one of the win in Micro Bo (weibowin.com) The number of tasks and volume are gradually increased, the rising space can not be calculated, but its strength can not be ignored, win in micro-blog and other similar sites, in the interface design has significantly improved, concise and more business considerations. The main launch of micro-blog ads are divided into three categories: Taobao shopkeeper, group purchase website, small and Medium Business website, this method of promotion of small profits, the controllable degree is very high, transparency is also very high, this will become a new battlefield of small advertising. This kind of micro-blog Advertising Alliance to survive the way, mainly to see the micro-blog operators on their ease and user recognition, is watching their next development.

There's a saying: "Your fans are over 100, you are like a magazine; more than 1000, you are a bulletin board; Over 10,000, you are like a journal; Over 100,000, you are an urban newspaper; more than 1 million, you are a national newspaper; more than 10 million, you're a TV station, over 100 million, You're CCTV. ”。

The value of micro Bo is very high, there are any micro-entrepreneurship road, it will be everyone to find out.