How to achieve the emotional design of products?

The user chooses a product, the first point is that the function of the product satisfies the user or the product content is the user wants. In the product design work content is very important is the function design, we hope that through the product function can in the time, the economy, the manpower and so on aspect cost brings the benefit to the user. With the development of products, we found that the same type of product basic functions are roughly the same, the competition between products more and more difficult to open the gap in the functional level. Now the product staff also began to work harder on the user experience, and the constant pursuit of user experience has risen to the emotional level.

The affective design of the product is based on the function design, the function should be done first and the emotional design should be satisfied. Perhaps to talk about product affective design, a lot of people feel more abstract, then I take the phone address book to add a contact avatar this function to give an example (this function on many smartphones have), the single function point, the most basic as long as the user can add contact person's head can, And if in this function adds the user sentimental element, then can in the user's avatar display to give the bigger space, lets the user be able to exert the individuality more greatly. We also found that the design of Sina Weibo and net personal homepage also increased the display of personal cover. Perhaps from the example I have cited, you can also see that product sentiment has no effect on the function itself. It's just that when we inject emotional factors into the product, the product is more appealing to the user. In the short term, personalization and giving users more space is the two important directions of product affective design.

There are two different approaches to affective design of products: one is in the existing function to expand, as mentioned in the Address Book to upload the Avatar function, is the user to express the desire to meet, the user feelings of one-way expression; Another approach is to do a completely emotional product, the user feelings of two-way expression, Is the exchange of emotional content between users, products play only the role of bridge, such as small love, such as the product of a wrangle. In fact, all involved in the user interaction products for the emotional expansion of the space is very large, but with the general social differences, the product of the emotional is a deeper level of communication between people. In my opinion, the status of the social networking site is already only the user expression of the tool, very few emotional factors, but like Facebook launched the secret love function is an emotional product, the product of the emotional not only to let users put their feelings into the product, And the product wants to have the emotion very important point is that the product itself can play the role which the user emotion.

The difference between the two approaches mentioned above is that the former is an emotional design based on existing needs, while the latter is a fully emotional product, which is obviously more significant in terms of success rate. The product itself has a demand for the emotional development of products not only laid the foundation, but also set off the atmosphere, a good foreshadowing. If it is to do a completely emotional product, the likelihood of failure is great. When the product's function satisfies the user's emotion expression, that means that the product can satisfy the user's demand, and when the product itself plays the role cannot become the user's sustenance, then the product will face the failure. It is conceivable that the emotional products belong to the UGC type, the quality of the user content requirements will be relatively high, when the technical level is not high enough, functional operation is not convenient, naturally improve the use of the threshold. And this type of product for the atmosphere of the foil itself will have a relatively high demand.

If the single function is measured, the one-way expression of the user's emotion belongs to the functional level, and the two-way expression of the user's emotion belongs to the content level. In addition, product sentiment also has the copy and the product style performance.

Perhaps you also have a feeling, now the website Copywriting has become more and more humane. For example, the prompt copy is not "Your account password error" but "Wrong password", the text added a modal word. This is just one of the expressions, in addition, you will see a lot of product design guidance in the way is also more interesting, the content of the text of the emotional will increase the user's acceptance.

Recently in the use of their products also has a great feeling, is the product style to the user's attraction, the same is the weather class application, functionally similar, but different styles can attract different audiences. Some are ordinary style of the public, some small fresh style, some cartoon style, etc., can be understood as the user of different styles of product choices behind the reason is the user's personal emotional differences, and users of this emotion can not change can only be obedient.

At a deeper level, the key to product sentiment is product function and the user's emotional acceptance to meet people's emotional appeal. From the psychological point of view of human nature there are many, such as the expression of desire, the comparison of psychology, but from the human nature and product of the emotional match, there will be too many points, here is not one by one examples, we can in the product use process gradually feel. And the reason to choose the use of human emotions which point to design products to be based on specific product objectives to measure.