How to effectively control capital flow in the early stage of entrepreneurship?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The top manager of the world famous Management consulting company

The answer may lie in two ways: how to get more money and how to control spending and cash flow.

Let's start with the first one. How to get more sources of funding, there is really not a lot of channels. There was a joke that the initial funding for startups was mainly from F4:founder founders, accessibility family, friends friends, Jesters fools. Although the industry is a joke, but also can be seen in addition to the founder of the start-up, the source of funds is very limited.

As a start-up company, a way to obtain funds is to get settled into a good policy-supported industrial park. Some of the emerging industrial parks have industrial incubators, such as the pharmaceutical industry, science and technology electronics industry. Some industrial parks have great investment in incubators and have very good support systems. Strive to settle in some domestic relatively good industrial park incubator, for start-ups is very good access to support channels. China's current industrial parks are springing up, for example, some of the less developed areas around Shanghai, and now there are a lot of government-supported industrial parks are emerging. At present, the country attaches great importance to innovation, incubator has become the focus of the industrial park to create an innovative system, if the incubator can be settled, will be very good financing and access to support.

In addition to the industrial park incubator, local governments have corresponding support policies for SME development, in different forms, such as credit guarantee, direct loan, in addition, there are some relief policies, such as the cost of stopping individual business administration, especially the strong technology innovation enterprises, to maintain better relations with the local government, There is also a way to get financial support.

Banks are also an avenue that cannot be ignored. Some banks have sector-specific loans for SMEs. For example, small companies can guarantee each other, mortgage loans, of course, this is relatively passive method. There are also banks with start-up funds for small companies.

China's angel investors are also more and more, pay attention to their way of investment, let them see and understand their own companies, to win their investment is also an important way.

However, to get these funds, can be settled into those better industrial park incubator enterprises, or relatively few. It is suggested that each start-up enterprise has better management means to its own cash flow, manages its own cost, has the very good actual combat experience management finance personnel, has the strict regulation to manage the cash flow. The system of financial management needs to be implemented at an early stage.

When there is not much open source, throttling is very important. The cost of a start-up enterprise is generally divided into several categories, such as human cost, administrative cost, marketing cost and so on. For administrative costs, such as consumables costs, communications costs, the company can make a quota line very strictly executed.

The cost of manpower is more controllable. For non-core staff enterprises do not necessarily have to hire long-term personnel, can take some part-time staff to hire the way, something to come, nothing to do. This can save a portion of the overhead. In addition, there are ways to control cash flow from the welfare side of people, for example, the long-term incentive mechanism, in addition to some cash bonuses, can also give some equity incentives, such as a three-year cycle or a five-year cycle to motivate him, not all people are given a big bonus every year. From the perspective of equity, this is the start-up period of enterprise control costs, of course, the premise is that shareholders should accept from the long-term view of the stock will be decentralized to other people's hands, but in fact, this benefit is not very large, the stock right psychologically for the staff is a relatively large incentive mode, In part, they can replace bonuses paid to them in cash each year.

The last thing we talked about is marketing costs. For your industry and sales channels, to have a very good tailored marketing methods, try to choose Low-cost, High-yield Some of the publicity, do not immediately to carry out some of the higher cost of television advertising, but you can consider more to use the high click rate of the portal site or professional website, distribution leaflets, roadshow and other ways to carry out marketing. Carefully study the various marketing means of input-output ratio, according to their own target customers, targeted to do marketing, as far as possible into the targeted relatively strong and relatively high degree of correlation channels.

Of course, there are some things that must be invested in startups. The first is related to your core business hardware, if you do the Internet, mobile phone platform, the server can not be invested in the province, and the second is the investment of key talents, must be put in early. Other aspects can be gradual, such as office decoration, staff's additional benefits, can be postponed later. If you can find the right people, we work together, in the beginning of the initial start-up, the difficult conditions that everyone can understand.