How to make network Marketing "revive"?

A few days ago, a customer to find me, said he did not effect the network marketing, Google, Baidu Promotion did a few months, through the network consulting customers are very few, let me give him "a pulse" to see what is the problem?

Careful observation, found that this is not an individual phenomenon, but many small and medium-sized network marketing is a common problem, relying solely on search engine bidding rankings network marketing is increasingly "failure", enterprises need to find a network marketing "back to the dead" of a new way out.

leading to SME network Marketing "Failure", there are the following three reasons:

1, the marketing body lacks "stickiness".
Small and medium-sized enterprises often do not attach importance to the planning and construction of corporate websites, web site design rough, the site content is not attractive, the site's poor interaction, making the site "sticky" very weak. Even if the target customers through the search engine to visit the site, the time is very short, most users only visited the home page on the left, there is no browsing the content of the site, not to mention consultation.

2, the marketing channel is too narrow.
Search engines are targeted only at users with specific requirements, and users typically browse only the first two pages. With the increase in search engines, search engine ranking competition tends to be homogeneous. Even if you pay a high price for the search rankings, can bring the target customers are also very limited, enterprises need to broaden the network marketing channels, brand and products show to more potential customers.

3. Lack of innovation in marketing methods.
Search engine advertising is nothing more than "keyword + description", the consumer in search results can only see the company name and text Introduction, the company's unique brand image (LOGO) and product advantages are not prominent, also can not impress customers, once the search engine advertising stop, customers can not remember the enterprise name. Companies need more innovative marketing methods, capturing customer eyeballs and retaining customers.

In view of the above problem, Rui Odd Network (www.reachnet.com.cn) believes that the enterprise's network marketing to "revive the dead", we must start from three aspects:

1 Enhance the website "viscosity". Looking for professional Network marketing company, for the website pulse, target user needs, the restructuring and construction of the site, so that users are happy to stay in the site.

2 Broaden marketing channels. Looking for the target consumer group's attention to the site, broaden the contact with the target customers, with innovative network marketing methods, to attract the eyes of potential customers.

3 Innovative Marketing methods. Integrated network advertising, licensing email marketing, blog marketing, BBS marketing, activity marketing and other marketing methods, highlighting the brand personality and enterprise advantages, so that customers remember you.

In summary, search engine ranking "one to do on the spirit, a ranking on the effect of" the initial stage of network marketing is gradually past, enterprises want to gain network marketing results, must integrate a variety of network marketing means, and target customers to establish interaction and communication. Rui Qi is committed to providing enterprises with the overall network marketing implementation services, the enterprise Network marketing strategy into a truly visible fruitful results. (Author: Li Thifen, Rui Qi Network planning director qq:1857598 msn:atwoa@hotmail.com mailbox: cuicui@reachnet.com.cn)