Huang Pharmacists: Entrepreneurship is the choice of "Raising children" and "Raising pigs"

In the fierce competition, but not yet have the emergence of a leading brand market, as a successor, what kind of tactics to participate in this tournament? Gu Xing found his own logic of survival. At the beginning of the year, Gu Xing completed a transformation from a professional manager to an entrepreneur, creating a handmade soap from a yellow pharmacist "Taobao shop, opening a new chapter of a man and a piece of soap." In this page, he plays the soap man + Soap Man "new role, the goal is to seize the hand soap market commanding heights." Throughout the current handmade soap market, for a new store with a reputation of only 3 diamonds, Gu Xing's goals are somewhat arrogant. But he believes that with the personal signature of the United States ", in relatively small" market areas, to sell life attitude of the business philosophy, it is entirely possible to hit a particular group of people and be pursued into a large. The choice of raising children "and raising pigs" after 35 years of age, to give themselves an account. Love travel, practice yoga, drink black beer, and occasionally smoke cigars Gu Xing, looks like a literary uncle, actually is a store veteran. Yi Hai Jia was once the brand group director, witnessed the golden arowana from billions of to tens of billions of rapid development. After reading the MBA from the Chinese University of Hong Kong, he joined a listed company in Shenzhen as global marketing director. 18 of work experience, so that he not only in the financial realization of a certain freedom, but also accumulated a lot of resources. Have more understanding of market, brand and marketing. Retreat is for better entering. Many of the peers are still in the office of the time, Gu Xing chose to retire to the lake, "This is to be able to dream more near." Entrepreneurship is my dream. Gu Xing said that despite the glamorous status of foreign executives, the desire to fulfill their dreams has become more urgent as they get older, feel the pressure and worry about physical health. 2013 is an appropriate time. He intends to start a new journey on his own volition before he is about to be 40 years old. I want to do business like a son. "Gu Xing used to raise sons and pigs" to describe different entrepreneurial values. In his view, the son is a lifelong effort to develop slowly, and pigs as long as a certain period of time to raise the big slaughter. With my years of marketing experience, choose a rapid development of the industry, a short period of time the possibility of success. But my heart is still an idealist. "His ideal is to pursue a balance between life and career, hoping to combine a simple, pure vision of life with entrepreneurial goals," he said. As a result, he gave up his friend's entrepreneurial team, refused to invest in others ' funds, and chose a market segment that not only had room for development but also had a significant impact on consumers. After more than six months of market analysis, Gu Xing will target the body cleaning and care products, handmade soap is to enter the industry's most suitable products. The commercial route of a soap chooses handmade soap, not Gu Xing the decision that Pats brain. In the choice of entrepreneurship at present, a piece of French brought back handmade soap gave him great inspiration. In order to carry convenience, handmade soap instead of shampoo, shower gel role. But he found that there were not many people around to use handmade soaps. From Taobao's search results, Taobao has thousands of shops are selling handsWorking soap. Synthesizing these results, Gu Xing that the current market for handmade soap is not only low permeability, and has not yet emerged a real leadership brand, the opportunity is great. And his positioning is in the high-end market. Despite being a late-entry person, the advantages remain obvious. I don't have to put a lot of effort into marketing education. "A new category, market education is a difficult task," Gu Xing said. Now, the existing brands have done a good market basic education, he will continue to do is to inform consumers, he has better handmade soap. At present, Huang Pharmacists "shop to sell the shop in Thailand Syria's handmade soap." This is he in the past 40 countries, with more than 1 years of time, research and trial of more than 50 kinds of soap after selected. My worry is not to make the best soap, but not to find the best soap. Gu Xing's entrepreneurial plan is divided into two stages, first selling soap and then making soap. Although the process of making soap is not difficult, it takes time to make a good soap. Syria and Thailand in the production of soap has a long history, exquisite workmanship, he decided to first focus on his good marketing. August 1 This year, the store officially online. At present, the credibility of up to 3 half diamond. At the same time, two of its own products will be planned to be listed before the end of the year. To build own brand is an important path to realize business Gu Xing, because the agent has the problem of instability of the front-end supply chain to some extent. Some time ago, the store of a town store in Syria because of the instability of the country, the goods broke nearly 2 months. From selling soap to soap, Gu Xing try to incorporate and cooperate "form to cross. He said that the entire Taobao has nearly 500 sales innocent handmade soap shops, but most of the store's business situation is not ideal. At the same time, in Taiwan and Hong Kong, there are many good handmade soaps from some workshops or street performers, not too many people are aware of the market limitations. Integrating these resources is a breakthrough for development. Gu Xing has opened studios in Hong Kong and Taiwan. In a cooperative way, research and development, modulation more in line with the Chinese skin tailor-made products. In terms of products, Taiwan's Gu Xing Handmade soap is the benchmark of learning, but he would like yellow pharmacist "brand behind, is a way of life." Relatively small ", the beauty of the signboard" whether from the entrepreneurial beginner, or from the perspective of market positioning, are in line with the entrepreneurial values of raising sons. If you must say business model, with small and beautiful "to describe it is no longer appropriate." Gu Xing Clearly, from the commercial return, small and beautiful "is not as beautiful as it looks." Behind this pattern is a kind of not choosing, an active retreat or abandonment. Most small and beautiful "is really small, as beauty in the dark in the blink of your eyes, in order to partially delight small groups of people, or even the corner of the dance alone to entertain themselves. Short of vitality and influence. Therefore, he believes that only the founder of their own personality and charm molded by the personal signature of the beauty "is the core competitiveness." Many of the small and beautiful "brands are in the traditional business of the elusive Long tail" and the tribal fragmented market. He likened himself to the chief, "to carve out a ditch for his tribe with his own iconic beauty, the best moat in the face of competition."。 He is the beauty of the yellow pharmacist, a simple and natural beauty. Small but Beautiful "the core of the brand, not small", but the United States. Gu Xing the small and beautiful "divided into four levels." The first is the beauty of the physical device, that is, high-quality, adjustable products, but to meet this level of beauty is not really beautiful, be copied or beyond the possibility of great. There must be spiritual support on this. This requires the beauty of nature. The so-called natural beauty "is not contrary to the natural law, can not be industrialized large-scale production." Handmade soap production cycle of up to three months, saponification, drying, drawing, and other steps can not be omitted, and its shelf life is particularly short. Second, the need is the beauty of the Attitude ", the transmission is a kind of life attitude." Finally, the beauty of human nature is the ultimate goal of small and beautiful. He believes that the output of the product should be on the conscience of their own. He understood the little ", is relatively small". The one-off production of handmade soap is not too large, but it is consumable, repeat purchase rate is high. The high end of the soap is not too expensive, so, despite positioning for high-end niche market, but this market has an infinite possibility. His ultimate goal is to hope that the yellow pharmacist "The evolution of the law can be like Apple, Muji, and so full of strong spiritual characteristics of the brand, through the small", successful hit a group of people or even a generation of a plot and was sought after into a large. Shop on line 3 months, praise to maintain 100%, shop traffic continues to rise. Choose to raise a son "Gu Xing, insist not to advertise. Through micro-blog, micro-letter and other means of social marketing.