"Industrial chain, Vertical, transition" three axes mobile internet entrepreneurship feasible?

Source: Internet
Author: User

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The last time I wrote about the chicken soup article about entrepreneurship, some friends after reading said not to start a business, there are friends to tease me said that the elimination of his entrepreneurial enthusiasm, in fact, "do not play unprepared war" this saying when and where all is reasonable, entrepreneurial way so many, in the case of the ability to borrow force why alone to fatigue? Probably the doer will think that only dry can force themselves to do it, and similar practices are most suitable for people with very strong toughness.

About entrepreneurial mood here is not much to say, today to talk to friends is the mobile internet entrepreneurial content, the previous article is thought off too serious, can only be regarded as the prequel, and also promised to write the next article on entrepreneurial content, so this article is the topic.

Here, the author simply said some of the views of the mobile Internet, I hope for the mobile internet to start a business without knowing how to start a friend to help.

Mobile Internet changes entrepreneurial environment: first parallel, after confusion, mobile to bypass

People often call the Internet an industry, this is wrong, the first Internet and offline side by side are two environments, so the Internet business model is the main service, portals and search engines to reflect the most of the Internet function, a variety of network promotion projects for the crowd is the enterprise business, To later social networking is also to provide people with services, that is, the same is true of the electric business, the electric platform is like the line of the big shopping malls, for buyers and sellers to provide services.

After the traditional Internet development to mobile Internet, is still a service for the king of the Times, but the environment has changed, from the original line under the parallel transition to line under the intersection, the two environments have overlapping parts, so the business model has also undergone a great change, the rise of the O2O model is this reason. In this environment to do business to do online and offline double consideration, the pattern is more complex than ever before, facing a lot of variables, table and other internet giants are also difficult to monopolize the various fields. So this is a once-in-a-lifetime opportunity for entrepreneurs, as long as the innovation of some models is difficult for the Giants to do, will be recognized by investment banks, the chance of development is very high, such as group purchase, taxi and other internet-based projects are the industry leaders in recent years.

Starting from the segmentation of mobile Internet: segmentation is easy, practice is difficult, moving is still a

The previous article mentioned the innovation of the model, the easiest to do is to create a new model in the segmentation area, but to achieve this in the traditional internet is not easy, because you think of the project Giants are doing, your arm must not wring the giants of the thigh. This is relatively good, if your entrepreneurial projects by the Giants, as long as the Giants also into this line, basically you are finished, they are accustomed to "take other people's way to let others have no way to go." Then the open platform launched by the Giants made many entrepreneurs their workers, "either cooperation or over" to become a law, of course, is also good, it is easy to succeed on the platform of others, it is easy to make money, the disadvantage is not autonomous, at any time by the possibility of K. "

Mobile internet based projects? The situation is much better, the first is the current opportunity also, the major Internet companies do not have all the subdivisions of the network, on the other hand, if you are a local entrepreneurial project, they may not care about you or ignore you; Moreover, in today's fan ERA if your project has a batch of iron powder, No matter how good a similar project can not shake this group, of course, the premise is that you have to do the project home, your users all the demands you can solve, this is very difficult.

In addition, the so-called subdivision area, in the end to what extent? for example, the same is selling food, carving ye beef brisket only sell beef brisket, Huang Taigi only sell pancakes, of course, you can extend from a single product after a more single product, but always to boutique, this is subdivision. Another example is to do mother and child products, your product data can be accurate to according to the baby each month to introduce different diapers? Or is it enough to meet the needs of a baby from birth up to a few months from now? What you do without others means you are more professional. Or that sentence, It's easier to start with a subdivision.

From the mobile internet industry chain: On the cloud, the bottom of the end, the middle must be successive

The change of the mobile Internet business model is because of the change of the mobile end, the mobile end is also more diversified with the evolution of technology, the last two years is still discussing "four screens", these two years begin to talk about wearable, the intelligent hardware is the outbreak of this year, these are intelligent terminals. As long as there is a terminal server, so cloud services and terminals as important, on the basis of cloud services can develop a variety of intelligent terminals. With the terminal and cloud services, of course, the middle of the service link, a variety of app and mobile station construction and intermediate diversion services, these links can become a starting point for entrepreneurship.

Interestingly, every area of the mobile internet has its own industrial chain, for example, the video has its own cloud and end, hand Tour no server is impossible to achieve, so now all the areas of entrepreneurial projects are based on cloud concept, such as cloud reading, cloud Office, Cloud printing and cloud audio-visual, etc. Cloud services provide a variety of services to the mobile end, and user behavior data that occurs on the mobile end is sent to the cloud server storage. No matter what industry you want to do on the mobile internet, go along the "cloud-service-mobile" chain and probably find an entrepreneurial project for you.

From the Industry vertical field: industry busy, vertical grab, the middle of the most easy to ring

Every industry can dock mobile Internet. Now has entered the vertical era of mobile internet, we can see more and more vertical industry, such as the previous time to sing the claim to enter the KTV industry, perhaps the next step of the mobile phone application will overturn the KTV industry. In fact, before you sing, there has been a merchant launched the mobile phone app can be a song, users in the KTV with a mobile phone can be a song, through the KTV industry can be seen around a vertical industry can do a lot of entrepreneurial things, if you are a certain industry vertical area of the business or have resources, Consider looking for entrepreneurial inspiration from here,

Each product has an accessory. Now is light Company and crowdsourcing era, apple and millet products are other manufacturers are produced, enterprises no longer highly recommended set production and sales of "all-inclusive" company, now pay attention to the Division of Labor and Cooperation of the "small and beautiful" company. Previously mentioned in the song device app is the Hkust news fly launched, Hkust is more for other products to provide voice-activated hardware, any one product is composed of multiple components, if your entrepreneurial project is a other business can not be replaced by intelligent parts, this is the rhythm of the future, At the same time on the basis of hardware can also build a number of products themselves, is not it?

From the traditional Enterprise transformation start: Enterprise panic, industry chaos, mobile as a backer

After experiencing the online shop and the failed attempts of network operation such as the mall, more traditional enterprises ' view of the Internet transformation has changed from the original fuzzy cognition to the calm observation, which is one of the reasons why many enterprises are still not net in the face of the severe internet impact. The rise of mobile internet has rekindled hopes of their transformation, which many companies want to change with the help of mobile Internet.

Therefore, mobile Internet entrepreneurs in addition to their own products, but also to serve the traditional enterprises, the traditional enterprise transformation and upgrade to provide technical support. This market is very big, from industry to agriculture to health care to education and other industries are exploring the upgrading and transformation of enterprises: on the one hand, companies want to use new technology and equipment to transform the production model, on the other hand they are actively exploring how to combine the Internet to change its business model. In particular, for traditional enterprises, 3D printing, intelligent hardware, social marketing and even internet-based management model are their needs, entrepreneurs to start these areas for the vast and provide services.

Finally say the entrepreneurial principle, we live in the world, said to XX that is definitely in the deliberate promotion of force, who do not want to improve their own and family life quality? So from this point of view, whether it is entrepreneurship or employment generally based on the principle of two: one is to do their favorite industry, even if it is hard to do in the early days can insist, Finally, the second is to do the industry can earn money, as long as it is not illegal industry can earn money on the line, this is not common people can do, so most of them are from the 1th in principle adhere to.

Regardless of which principle, the ultimate goal is to take their own family running off to "old my old, young and young", as to whether it can be done, it depends on whether you can adhere to the implementation, I hope to see my article entrepreneurs can succeed.

My micro-credit jiwei1122, micro-letter Mcjave, Welcome to add, explore related topics.

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