Industry people say: entrepreneurship is a black box, to understand the logic of product and business

Introduction: Commercialization will always need to consider how to achieve large-scale low-cost.

Idonews industry people said the No. 483 issue November 28 (micro-signal ilovedonews)

Starting at the end of 2010, http://www.aliyun.com/zixun/aggregation/6934.html "> Internet entrepreneurship, May 2013, the company closed, and then began to engage in investment work, mainly engaged in the TMT field of early investment, As a result of the previous venture for nearly three years, and began to do early investment, but also from another perspective of entrepreneurship, so I would like to share some from the current stage of personal experience and insights of entrepreneurship.

First, entrepreneurship is a black box, learn to understand the principle of the black box inside

First to tell you a joke: a beautiful sexy invincible goddess colleagues, her husband to send her lunch, did not speak down and went away. The new male colleague asked: who is that? She: Deliver the takeout. Q: No money? She: no need to give, sleep with him in the evening just fine ... Male colleagues thoughtful ...

The next day, the male colleague brought her four-course soup lunch and the whole office burst into laughter ...

So do not look at the shallow layer after the hasty copying of other people's business model, you do not know what others have the core competitiveness!

Even though it is a joke, is it similar to the mindset that we see many projects in many tech media? We don't really understand the mechanics behind these projects.

Entrepreneurship is a black box, we can see only the products and services, but products and services are the most superficial things, someone from inside the black box, and eventually made a public company, someone from the black box into the result was not made. Each person who has experienced it once in a black box may feel and understand the same, so don't expect to know the full picture of the black box from the sharing of some individual entrepreneurs, and it may not necessarily be objective to summarize afterwards.

But entrepreneurship needs to understand the principles of the black box as much as possible and how it works in the black box.

Second, the black box inside the key-team-commercialization-rhythm Path strategy

1. The team

The first thing is the man

The importance of people is self-evident, and many times entrepreneurs often in the early days to put too much energy on things, this itself is not wrong, but most of the bottlenecks in many projects appear in people, people's development rate has not kept pace with the development of things Or there are problems and disagreements between partners or with the team that have not been resolved in a timely manner, such problems tend to make the company's development speed is greatly affected, and even affect the normal operation of the company. So always to find the team most need people, even if it takes a lot of time cost, can not let the team become the bottleneck of development.

2. Commercialization

1 Products and commercialization

The product corresponds to the demand, you find a demand that you think is worth to meet, you make a website or App, or a set of system to meet this demand, product is often a starting point. Some products are inherently and commercially close together, such as electricity, but there are many projects, most products to meet the needs of users of products and future commercialization is two aspects of things. So most of the projects will go through two processes, by finding the right point of demand to find the right product entry point, such as development to a certain stage and then through the appropriate business model for the cash. So you need to think deeply about the product type of your project before you start a business, because there are different types of commercial paths.

2 Business Path

Commercialization will always need to consider how to achieve scale at low cost.

The development path of different projects, the development path is different, the path of commercialization is not the same, can not generalize, some project products and business is innate combination (that is, everyone said from the money near). The strategies for the development of commercial path projects will be different. Like to be a platform, perhaps early products will pursue the user scale, early may be how to quickly low-cost to achieve the tipping point of scale, and in the process of continuous thinking and try to commercialize; some models may have cash flow early in the process, such projects may need to consider how to continuously improve efficiency, Improve the efficiency of commercialization, how to achieve large-scale rapid. Different commercialization paths you need to focus on at different stages of the core operating indicators are also different. A clear commercial path can be better achieved.

3 Understanding Business

It's not easy to understand business, but most of the time it's more important than your ability to make a product. When you start a business, you may not think clearly about it, the number of users is not equal to Money, App downloads will not automatically become money, business is actually the essence of how to achieve business value through your product logic. So it must be a good idea to think about business first, but you also have to understand that at different stages you may need to make a profit in a different way. Business model is good or bad, there are stages.

Understanding business is the logic of understanding the product between business and what you meet the needs of your users: before you make a product, I think I need to think about two questions: First, why users need to use your products, what needs to solve their products, what kind of solutions are they need, and what are the problems with this solution? What are the advantages of their own programs compared to them, and the second is what kind of way you will make money, from whom to make money, and what are the pain points they are willing to pay for? Of course, I'm sure all entrepreneurs will understand these two things, but the key is, who do you expect to be, do you really know your user base, or do you design products for your users based on your own logic? The people who pay you, do you understand their real needs?

Lei said the pig on the tuyere, but entrepreneurship may not be able to find the biggest tuyere and that pig, in fact, entrepreneurship may not be to become facebook/Alibaba is a success, as long as you can achieve value for your users, and the company can achieve business value, employees can also get their satisfaction with the wages, this is a successful business, If you're lucky, you might have a chance to be Next big Thing.

3. Rhythm Path Strategy

Entrepreneurs generally have a big dream, but also need to understand that the big dream is not a step to arrive, so it is a long-distance running. Ideal is achieved by many realistic goals, so a good rhythm is actually the ability to decompose goals and stages. A good sense of rhythm allows your team to have a stage of achievement and a clear vision for your team members.

The team's sense of rhythm also makes the team members more rhythmic. If one day found that the team became confused, it must be back to think, everyone's own work every day the goal and vision is really clear, if the answer is no, it must readjust the rhythm.

Products, operations and markets are all for business, so from the current phase to the state you want to achieve the path and strategy is the most important, the pace of the product, the pace of operation, the rhythm of the market are closely combined. Others can copy your product, but you can't copy your strategy and path behind your company's development.

Iii. Entrepreneurial values

What is value? An individual's simple understanding of values is what is most important to you. For example, some people think health is the most important, family second, work third, when you have the values, in different things conflict, you are more likely to tell what is the most important thing. Similarly, entrepreneurship also has values, for entrepreneurship what the most important, personal feel more important several: health, team, customer, the first two are the company's sustainable development is very important foundation. Your values are different and the way you deal with problems arises when your company develops problems. Entrepreneurship must have the right entrepreneurial values.

Four, more important than the business: do not forget beginner

Entrepreneurship should be fully invested, but there is no doubt that there are more important things than entrepreneurship, such as health, such as family, such as happy working conditions, reasonable allocation of time may be able to achieve better efficiency.

Sometimes you find that all of the above things you have done, may still not be able to achieve your expected success, so from this perspective: to enjoy the entrepreneurial process than to chase everyone in the eyes of the so-called entrepreneurial success more important, do not forget beginner!

(author Watsonxu, starting with micro-credit public number xfz008)