Input method of micro-innovation should be how to do it

Micro-innovation is the first proposed by Zhou Hongyi, advocating a single point close to the needs of users, on the basis of development and growth. Products bigger and bigger, it is impossible to cover everything, even if there are very distinctive place, will be a huge overall dilution. Start-up companies do, advertised a special feature, will give a good initial impression, such as the hearing-phonetic speech input method, advertised voice features than other input methods already very well to create a voice function easier to cause a good impression.

This advantage is only the initial, and beginning only for the taste of the user to start a cold start, with a good reputation, how to maintain the innovative advantages, a steady increase in the number of users, this is the most important issue of micro-innovation. Otherwise, due to a large number of competitors, micro-innovation will eventually become a cannon fodder, a large mouse company, I installed a few input method, the following from the characteristics of these products

In my opinion, micro-innovation to form a stable advantage, to try to change the user (Xi * 2) habit, then how to change the user's (Xi * 2) habitual?

1. In some ways to enhance the user's requirements

This is very good to do, it is easy to do bad, micro-innovation certainly have advertised highlights such as voice input, taxi input, custom skin, select the "upgrade" to choose a road of no return

Some products persist for some time, and ultimately even their own can not do it, and indeed, rely on their own power, it is difficult to meet the needs of thousands of users, this time "crowdsourcing" is a good solution, as now Many products can use the skin and theme designed by the users themselves.

If you have enough technology, you can design a shelf, let the user to use and enrich it. Sogou experience is not good, but from the PC era and the accumulation of a large number of thesaurus and user (Xi * 2) used to search dogs in a very long period of time are difficult to be surpassed. However, it is undeniable that this advantage is gradually being reduced. Thesaurus, like information, becomes a public resource on the Internet.

Make users lazy

Earlier on Weibo said that if the wrong word on the phone, the error correction costs are high, and, if the 9-key keyboard, until the last word when you choose, you will find yourself typing the wrong letter. Nowadays, input methods all have their own error correction function, and users generally have their own mistakes (Xi * 2), so it is hard to correct this (Xi * 2), so users can switch to new input methods, Enter the wrong word, and give up the use of this new input method, do not think that the key to do a big, delimiter to do clearly, the user will not make mistakes, the guilty or guilty of.

Sogou rich vocabulary to some extent also satisfy the user's lazy heart, the name of the address book input more strenuous, so many input method can import the user's address book name, but sadly, these words have been sogou search as the first An option appears. It is definitely not advisable to have the first row of the row. There are not many scenes for entering the names. The name of the person suddenly pops up will seriously interfere with my input rhythm. My suggestion is that you can automatically import the alphanumeric dictionary, but you should match Out of the name fixed on the first three candidate words or the last line of the last position, to ensure that the first few are the user (Xi * 2) used to the candidate; if you want to play a name, go directly to that position to find Your name will appear in that fixed position as you expected

A rising star touch treasure, in order to make up for the disadvantages of their own thesaurus, an increase of the use of strokes to select the word function, the cost of word selection greatly reduced

3. Guide the user to use the new (Xi * 2) habit

The traditional (Xi * 2) convention is to input and then select the word, while micro-innovation makes the process more efficient and comfortable, based on traditional input methods, and slowly guide the user's new input (Xi * 2) Touch this keyboard

Based on qwert full keyboard, glue two similar keys to reduce the user's chances of making mistakes, while maintaining a good selection of rates compared to 9-key and full keyboard, the cost of transferring from the full keyboard is very low, if the user (Xi * 2) Used to point a key q and w, then the other full keyboard will be difficult to adapt

What makes users detached from your micro-innovation?

1. The emergence of a better micro-innovation, common in a variety of users to enhance the micro-innovation requirements

2. Changed input (Xi * 2) used

Sogou is getting worse and worse in the near future, not being surpassed by others, but their own messy, as shown in the new figure characters, I (Xi * 2) used to use the number + English characters to form a password, Also before (Xi * 2) used sogou to enter these. But after a certain update, I typed characters in the numeric keypad and jumped out of a bunch of these symbols. I suddenly did not know how to type these English characters (the English characters tab was also hidden and collapsed)

The so-called self-love, that is, their YY out a bunch of things, full of doing well, but others want is not these, PM to put aside their dreams and YY, to effectively understand the various input scenes, and then decide whether to change