Intelligent TV--billions of opportunities in the market

September, the domestic smart TV market is unusually hot, following Lenovo, music, September 2, Konka launched a color TV online brand kktv,9 3rd Tcl announced that with Baidu's Archie art cooperation, the introduction of intelligent television products, and the mysterious veil of millet television may be unveiled this month.

With the popularity of intelligent equipment, video on demand, educational applications and the body sense of the game, such as multiple functions to enrich the user experience, the living room to return to the center of Home Entertainment. Experts estimate that the use of optical smart television has spawned hundreds of billions of market size, which has also activated the entrepreneurial enthusiasm of internet entrepreneurs, by investors hot.

such as before, 3W Innovation Media Union, invited the Intelligent television industry, well-known investors, developers to explore the "occupy the living room of entertainment" topic, a glimpse of intelligent television entrepreneurial opportunities.

Junk: The smart TV market is big, the entrepreneur should borrow the third party platform to do the development

At present, the domestic smart TV market with rapid development of rapid situation, has become a battleground business. The total number of smart TV has reached 45 million (including LUnix, Android, Windows TV), Android is the market mainstream, more than 20 million domestic users. In the first half of 2013, the penetration rate reached 50%, activation rate reached more than 77%, monthly average active degree of more than 50%. In the user download of the application list, video, games, education download the first three, the average activation rate of video applications is 74%.

China-Chile Research report shows that at present, the main profit model of Smart TV are film and television membership fees, advertising fees, application store download fees, the application of the charging model, TV manufacturers pay-for-purchase applications and other models. At the same time, intelligent television related technology and new design also contains entrepreneurial opportunities, such as: Handheld game chips, remote control, new TV input technology, camera and so on.

Different end users use different habits, developers need to adjust the direction of development according to end-user habits: Smart TV is characterized by a large period of time to use, per capita online 1-2 two hours, suitable for advertising, long video, large body sense games, online education, video conferencing applications, not suitable for web browsing, communications products.

The developer chooses the intelligent television application development, may obtain the resources, the investment, the guidance and so on through the third party platform power such as the Sino-Chile Alliance. Junk of the Sino-Chile Alliance said that the AU has a huge terminal base, more than 60% of the market share; For developers to provide professional promotional resources, entrepreneurial guidance and investment, with the Sino-Chile cooperation of VC agencies more than 36; The AU also provides developers with sustainable incentive policies to help developers get the exclusive resources to grow rapidly. CIIC-au activities directly docking developers, for developers to provide regional salons, annual ceremonies, university support programs.

Surplus Capital Partner Chamber-of-commerce: 6 major entrepreneurial opportunities in the field of intelligent television

Surplus Open Capital Partner Chamber-of-commerce has long been concerned about smart television, he believes that the characteristics of smart television applications: large TV screen, picture sense, sound effects, use of a long time, the whole period of time, the use of the scene is the family, we play together;

Based on these characteristics, Chamber-of-commerce has six entrepreneurial opportunities in the field of intelligent television: first, audio and video, such as karaoke applications; second, games, such as body sense games, parent-child games, but can not move the mobile end and PC segment game directly to the television; third, social, such as live games with micro-blog, photo applications; four, E-commerce, The combination of TV shopping and TV program; Five, tool service category, such as hospital appointment registration, domestic service, etc., education, such as online education, live.

Chamber-of-commerce also warns developers, in the smart TV business, do not rigid mobile internet, the traditional internet, the kind of thinking, to use a new way of thinking. Smart TV is the trend of new Internet access is no doubt, it is worth the attention of entrepreneurs, but also need to pay attention to entrepreneurial risk, smart TV has a certain threshold of access; TV updates are slow.

Zhejiang Business Venture general manager Li Xianwen: Card opportunities to three years

Investor Li Xianwen recommended development in the development of Intelligent Television Application project, we must lock the main living room mainstream users: the elderly, children, housewives, enthusiasts, according to the needs of such users to do product development. ②

Li Xianwen Most impressed is the body sense game, karaoke class projects, to meet the user's function of virtual class applications, enthusiasts class applications. Body Sense Games have the role of entertainment and fitness; Karaoke is the traditional application to the television; the application of the pure entertainment class can be inclined to the enthusiast user.

Rogue Partners Chenbo: Multiplayer games will be the first to fire up

Game developers and investor Chenbo also believe that the game is a big gold mine on smart TV. He thought that many people play the body feeling game, the karaoke and so on is the atmosphere very strong game, this kind of game will be first in the intelligent television to get up, because it enters the threshold to be relatively low, to the hardware request is low, the user education cost is also low. At this stage, there will be a small number of pages to swim, hand swim to the television, there will be small success, but the future of the mainstream is must be the characteristics of the television itself to play out products.

Chenbo suggested that the development of the game to do a few necessary conditions: first, performance, the current smart TV has just met the hardware conditions, it will take some time to achieve software prosperity; second, the application of user retention needs to achieve a certain basis, to the number of 40 million or 50 million of the level, is the game into the prime time including promotion and payment channels, it will take some time to popularize.

Many people mention that television is dead, and Chenbo that the view is not comprehensive. Mainstream business-value users are from the 20-40-year-old crowd, who rarely watch TV, but the box's appearance is changing the situation.

In the field of smart television, Chenbo bullish on the box field and Apple TV, the former is powerful, outstanding performance, cheap, the latter in the video, music field is very advanced, and Android, Google and Samsung are early in these areas layout, developers can early attention. For the future development of smart video games, Chenbo gave developers two suggestions, first, to keep an eye on Microsoft, to learn from them; second, the family of many people to operate the application; third, the Xbox class application.

Chenbo Judge video game will be in 2015 or 2016, if bullish on this market, suggest developers to enter early, tamping Foundation. Just like those who are now successful in their hands are the same people who began to act 3 years ago.

Internet giants have entered the intelligent television industry, become the industry catfish, accelerate the process of intelligent television. In this process, the birth of a lot of entrepreneurial opportunities, suggested that aspiring to participate in the living room of the hundreds of billions of entertainment market developers early preparation, advance card position, bloom in the application of intelligent television in the spring.

(Responsible editor: Lvguang)