Internet child Education Entrepreneur experience Sharing: Content system + Online game mode

We founded the Sound factory in 2012, from the "crazy" online gaming industry into the "grounding gas" of the Internet children's education industry, positioning the company for many pre-school institutions to provide "one-stop" digital child education services cloud Platform, which began the Internet children's education business process. 2013 is defined as the year of online education, looking at the industry's emerging start-up companies, I really experienced the "pain and happiness", the pain is because everyone in the stones, are in the "pain" of the exploration, happiness is because the trend of online education is becoming clearer, this has increased our confidence. After these two years in the Internet children's education industry, we really experienced a lot of bitterness and sweet, hope to share some of the past real experience, to stimulate, but also look forward to sharing with you colleagues. First, product depth and corporate barriers are known, the depth of the product determines the height of the company's barriers. At the beginning of entrepreneurship, we studied a lot of peer-related products, basically can be divided into several categories: the Knowledge class (to study shape, color, number and so on), the subject study class (to literacy, pinyin, mathematics, English mainly), the game class (to Doodle, the small game mainly), the book Class (with the digital painting book, the picture book mainly). After market verification, we found that subject learning products are more popular. So how do we do better than them? With this problem, we visited a number of educational experts from research institutes, through in-depth exchanges we understand that: in all areas of child education has been a lot of in-depth scientific research results, in addition to the above, there are many children's cognitive ability, quality training aspects can be converted into products, that is, we often say " Quality education ". The visit of educational experts gave me a new understanding of children's education, and before that, our understanding of children's education stayed on the surface. It also made me realize that child education is the hallmark of this industry's leading edge. Then。 We have established cooperative relations with scientific research institutes and invited educational experts to develop product education content system for our products. In a word, the depth of children's educational products comes from the depth of educational content system, the real child education product is not simply a few books, several literacy card digitization, but to the scientific education content system as the basis for children to provide systematic education content, this is the company has continuous innovation research and development capabilities of the protection, Continuous innovation in educational content can stabilize the company's industry barriers. Second, the product profit model the Internet has brought about changes in our lives, in addition to convenience is a lot of free resources. I am a network game, the biggest bright spot is to create a "game free, value-added services charge" of the Internet profit model. At present, many children's education products are still using the traditional profit model, that is, paid downloads, or a free lesson, after the course paid to unlock. At the beginning, we have a few products also try to use the traditional profit model to launch products, but this profit model is not ideal, which is more determined that we use online game mode to create children's education products's determination. Another important reason for us to make this choice depends on the educational content system we work with with our research institutes. In accordance with the criteria of "learning and learning well", we divide the content of education into basic (free) and value-added (fee-based) parts. For example, our literacy reading products, the basic free part including Pinyin, literacy and words, and other content, value-added fees include a variety of reading skills training, language expression and so on. In this way, our free part covers the content of some literacy products available in the market, obviously, the free part attracts a large number of users, they enjoy our products, free access to other products can be paid to learn the content of the "People's field." At the same time, many parents want their children to learn more, increase their ability and knowledge, they will buy value-added content, holding the "money field." Such a people's field, rich money, the network game and children's education products perfect combination. Third, line under the combination of children's education why should we combine with offline? I think there are two points, the 1th is to improve the effectiveness of education, the 2nd is from the perspective of corporate profitability. Let's talk about the 1th, online child education is different from online child training, children do not have autonomous learning ability, and children's education can never ignore the key role of teachers, internet children's education should follow the "basic knowledge education online, quality education online" line under the lines of the combination. Our digital child Education cloud Platform strategy is based on this concept, the basic knowledge education into the cloud, the formation of a unified digital curriculum system for many offline pre-school institutions to provide a unified standardized service system, so that offline institutions can better focus on quality education. 2nd, the digital content on the pure line is difficult to bring large cash flow. We found that parents are relatively conservative in the purchase of online digital children's educational products. Parents would rather spend dozens of of dollars to eat McDonald's with their children, also unwilling to spend a few dollars online to buy some digital education products, which may be related to the previously mentioned product profit model, may also be associated with domestic pay habits (foreign has formed a good online buying habits), so actively with the offline education institutions to cooperate, It can bring good cash flow to the children education enterprise of the Internet, and it is also good for the future development of the company. Iv. How to change the traditional mode in recent years, we have talked about using the Internet to change the traditional mode of thinking, online education industry is no exception, we saw the YY model to the new Oriental traditional training industry brought about the great impact, as well as some brother enterprises to the K12 offline training institutions brought about by the impact, We are also thinking about how to use the Internet to change children's education industry. Children's education industry has a unique industry particularity, it is difficult to completely subvert the traditional teaching mode. I think that the change that the Internet can bring is that it will be able to unify the standardized content to the line, provide the complete teaching/academic service for the offline organization, let the offline organization devote itself to the training of quality education,Better for children to provide quality education services. The above is I in the Internet children's education industry to start a few humble opinions, I hope we can make a lot of bricks, follow-up experience I will write articles to fill. (This article is a web of contributions, the author Chen, the founder of The Sound Factory.) ）