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In this era of individualism, independent products can always attract people's attention, so as to get the marketing opportunities. Many internet entrepreneurs have found this, racking their brains to design an independent product, but the whole perfect entrepreneurial plan because there is no such a perfect product and was stranded. The spirit of innovation is excellent, but often, imitation is the first step towards success.
China's social giant Tencent, both entrepreneurial and developmental, has grown up in imitation. From the beginning to imitate Oicq do QQ to later in other areas such as games, portals and other platforms imitation, in imitation of micro-innovation, and then beyond. Tencent is known as the Nemesis of Chinese entrepreneurs, its success lies in the imitation of the basis, to avoid weaknesses, and then combine their other advantages, beyond rivals.
Then look at the rapid rise of the domestic smart phone in recent years millet, known as "China's apple", this analogy is not only the rise of millet and achievements are similar to Apple, more importantly, in the millet, we can see the shadow of Apple. Millet mobile phone Launch, the unconventional positioning of high configuration low prices, and the introduction of Apple mobile phone, but also adopted a distinctive design features, such as the focus on software and operations. In marketing, the two also adopted a hunger marketing approach, millet mobile phone hot Rob and Apple store outside the door queuing to buy apple mobile phone users alike.
In other cases, copycat successes abound. such as 360 search, the beginning of the body has the shadow of Baidu, such as electric business site Jingdong, the body has the shadow of the U.S. electric quotient Amazon, after millet, many so-called "hunger marketing" and "Internet thinking Marketing" have appeared, and many others from the media, portal sites, classified information sites and so on. Even in our website construction industry, we often see the shadow of imitation, without him, only because others are too good.
Now look back, those who imitate the site no lack of success, Tencent has become one of the domestic Internet bat, millet is still the domestic smartphone development and marketing myth, Jing-dong has leaped into the ranks of the three major domestic manufacturers, other grassroots entrepreneurs to imitate the millet model, can easily create more than million sales.
Blindly follow the bandwagon is not a good thing, but appropriate imitation can bring us more convenience. Mr. Lu Xun will become "doctrine". Learning and drawing on the good results of others, combined with their own actual situation to develop, to achieve success. If Tencent is merely OICQ the operating model, without considering the current situation of China's Internet, can it succeed? If millet, like Apple, has high quality products positioned to sell in a straight line, can it succeed? And look at the entrepreneurs who copied Tencent and the millet model, but did someone succeed? Apparently, The answer is no. Imitation does not imply duplication, but is developed on the basis of drawing on the good results of others. Standing on the shoulders of giants can see farther, the same, step on the achievements of others, we can go higher, but to go higher, the road we have to shop ourselves.
Imitation is the first step of Internet entrepreneurship, but not all.
Article: Guangzhou website construction http://www.studstu.com (Guangzhou QI billion Network Technology Co., Ltd.), reproduced please keep the original link. Thank you!