Internet entrepreneurship, you need more "female thinking mode"

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First of all, the "woman's thinking" is a metaphor, is a kind of ideological characteristics, is the "self" in the sense of women. "Male/female", like "left Brain/Right Brain", "perceptual/rational", itself exists in each of us's self-awareness, only when we need to derive the meaning from the outside world, "male" thinking is the foundation of our body, "female" thinking characteristics will be hidden in the subconscious level.

In the internet age, the ego and the personal consciousness become the mainstream thought of this society more and more. "Female" thinking natural is emotional guidance and experience-oriented, do not need to go through the logical argument, with instinctive intuitive response to make judgments, know it, but do not need to know why.

Women's thinking is a kind of perceptual thinking, but for a long time, perceptual thinking has always been a big taboo of entrepreneurship. Indeed, in the past, you must be proficient in the design of functions, cost control, process management, governance and business relations, rational, shrewd, is the necessary quality of entrepreneurial success, and even the only quality.

But today, rationality does not work, at least not enough to make you a good entrepreneur and a great company. Because today's entrepreneurship, in addition to the consideration of your technical and operational capabilities, but also need you to have insight into human nature, insight into the user's psychological ability, need you like a woman to think and perceive.

Ø user needs are perceived

In the past, we know that customers generally use market research methods, by sampling, by sample analysis. In the era of scarcity, in the era of industrialization, the demand of consumers is still in the age of full wear, safety, such a method is naturally effective, because consumers care about the function and price. But when consumer demand has risen to the level of socializing, respect, and self-realization, sample surveys have become a lot of nonsense.

There's a joke, it's about a bag production enterprise is preparing to design a more close to the consumer's female bag, to send market personnel to research, found that girls every time from the bag looking for things are very laborious, all the data are proof that the women's package design is unreasonable, there should be more compartments. So, the enterprise immediately withdrew a more layer of female bag put on the market, advertising also no less dozen, the market is not up. Enterprises have to help marketing experts, experts a study later found that the original is a woman like to enjoy the process of finding things slowly from the bag.

There used to be an attempt to explain the pattern of male and female quarrel, called "Men from Mars, women from Venus," the book said that men look tough, but simple thinking, belong to linear thinking; women are weak, but their thinking is net, sensitive, imaginative.

A man cannot understand a woman's behavior in a quarrel:

So like to turn over the score, so vicious words are coming out. How did the lady in the past turn into a shrew?

It turns out that the woman's logic is as follows: She can only use extreme ways to arouse the attention of men. She will use the most decisive words, the last words of regret, she is actually reminding men: I want only a little tenderness. You do not agree with this, I am too embarrassed. You're going to admit it, as long as you admit it, I'll forgive you right away.

Women can not understand the behavior of men in a quarrel, women always wishful thinking:

Although I like to compare you with others, not because I like you. How could I be with you?

And the man's logic is: You say others are good, then why do you want to follow me? Since you don't trust me, what do we need to talk about? Since everything is your decision, every time you are in front of friends, so I can not stand. What do you mean, we're together?

In the Internet, today's users are more and more reflect the characteristics of feminism. Feminism is not a derogatory word, but that people's basic needs are met, more concerned about the emotional attributes of products, more than the pursuit of products in the sense of personal taste, the higher the concentration of emotion, the greater the stickiness of the product. But the emotion is one kind can only perceive, to observe and to ponder, but cannot through the research to know. There is a saying that "users will only complain, but do not know what they really need," said the truth.

Ø "abandoning rational thinking"

In real life, there seems to be a natural gap between sensibility and rationality. Rational people tend to be wrapped up in the precise logic of complacency, while the perceptual school is complacent about its ability to discover the truth in a small place.

However, as an entrepreneur, whether your thinking mode is biased to rational or biased sensibility, it is necessary to get through the two, rational let us become accurate, perceptual let us rich feelings.

Micro-trust founder Zhangxiaolong more extreme. In a speech on the product view behind the micro-letter, he even thought that product managers should "give up rational thinking and rely on intuition and sensibility rather than icon analysis." Product manager should be a literary youth rather than a rational youth. "A successful product manager needs to strike a balance between extreme realism and extreme idealism, accept them as a whole and remove the relativity altogether, without any sense of contradiction or conflict." ”

Zhangxiaolong's point of view looks like overkill, but it is because our previous product view is too logical and rational, and logic and rationality will only make us more and more distant from the user. The intention of "abandoning rational thinking" is to activate your latent perceptual thinking on the basis of reason. This is difficult, of course, but only in this way can we get the "reality distortion field" that the Super Product manager should have.