Internet people get together to start a business Pinterest how long can The imitation guests fire?

Every reporter Xiaixiaoping from Beijing 2010 spring, Rage's Groupon like a hurricane swept the Chinese Internet, more than a year later, another time from the other side of the ocean, "Pinterest Wind" to visit China again. In the 2011, the flow of social product Pinterest grew rapidly.　　After last year's explosive growth, Pinterest's current number of independent visitors has reached 11.7 million, ranking among the top 4 of American social networking sites, after the famous Twitter. Like Groupon, Pinterest has seen more and more followers in China, such as sugar heap, knowledge of the United States, I like, petals nets, beautiful said, Mushroom Street ... Behind this is a lot of internet business executives figure.　　According to statistics, currently with Pinterest elements of the domestic web site has more than 30, and this number is still increasing.　　In addition, the Internet giants have also been involved in the field, including Taobao (micro-blog), Dangdang, everyone, Fank and other companies are also introducing class Pinterest products. Why can Pinterest in such a short period of time, by the Chinese "imitation" guests of the unanimous optimistic? Pinterest after the capital is hot, "group pin War" will repeat the mistakes of group buying site?　　Will this new relationship of social electrical quotient, which is the result of an interest map, lead to the advent of a picture SNS era? Entrepreneurs flock to the "PIN" tide Pinterest was founded in 2011, from the English word meaning, by the pin (Pushpin) and acquires (interest), is a set in the visual sharing of social networking sites.　　This interest-based social networking site quickly became a red horse in America's Social network in the 2011 by showing pictures in waterfall streams. The birth of Pinterest is inseparable from the brilliance of his founder, Bensilbermann. Bensilbermann in for his girlfriend to buy an engagement ring, like a variety of rings, but choose too many need to repeatedly compare, for convenience, will these favorite rings printed into pictures with pins nailed to the wall, with his girlfriend to choose, he then germination of a start-up idea, Wouldn't it be better if there was a website that could put all these photos on the same page for the person who needed it?　　Thus Pinterest from a simple idea began to sweep all over the United States. Compared with Bensilbermann's entrepreneurial experience, China's "imitation" guests are more "high-end".　　The daily economic news reporter learned in an interview that most of these imitators were born in major Internet companies and have extensive internet experience. 2008, due to optimistic about the market opportunities brought by social media, CMO Interactive and executive vice President Xiujuan and PepsiCo China Market Vice President Dongbenhon, Zheng co-founded the im2.0 Interactive group. As the business progresses, there is no social media im2.0 entrepreneurshipThe team realized in 2011 that they could build their own social platforms and have their own advertising social networks, seeing Pinterest as a good model for reference at the end of November 2011, the im2.0 Interactive group, which described the product shape of the US-American web as "　　Sina Weibo + watercress (micro-blog) + Public comment "mode.　　2010 Chen left Taobao, founder Bean NET, soon after the establishment of Mushroom Street. In March 2011, when the daily UV of Mushroom Street rose to 50,000, the user browsing volume was stagnant. How to display a small amount of valuable content in high-density form to the user, let Chen distressed unceasingly. Until you see Pinterest's waterfall picture wall, Chen found: integration of "picture + link" way to share the community of users into a commodity and resource pool, so that more users easily browse, discover baby, and then back to the link to the sale of items of the site, that can form a mass of users gathered,　　And a highly viscous shopping community. "This is my idea of the most suitable sorting structure, more people like the product picture will be in the waterfall on the Rapids Yong Jin, this concept is equivalent to search rankings in Google, this sort of algorithm for the social electrical business is very important, we let the price of good things can sell." Chen said that Pinterest's "waterfall picture wall" approach solves the user experience and solves the core problem of e-commerce-conversion rate.　　At present Mushroom Street daily average PV has been over billion, daily UV up to 2.2 million. Pinterest Chinese variant in fact, as early as Pinterest, the industry generally believed that the Pinterest model is not suitable for China, the main reason is that Pinterest mainstream users are housewives and associated with the crowd, with the Internet collection of life-like information clippings,　　Does not apply to this group of people. However, the daily economic news reporter noted that the domestic "imitation" guests have already had their own ideas.　　As we all know, Pinterest's biggest feature is the use of waterfall flow form to display pictures, different from the previous Web page form, and the form of the waterfall and early community use of the BBS or micro-bo + pictures, compared to the form of presentation is indeed more suitable for the social electrical quotient of the structure. Know the United States network CEO Venus has previously said that Pinterest is a weak relationship between the social platform, and China's Pinterest and foreign countries are not the same, it is only borrowed from the waterfall such a form, the ultimate goal is to enable users to easily find the latest, most hot, the hottest goods,　　China's future class Pinterest Web site will evolve beyond the US. On the other hand, the Pinterest mode through the relevant websites of pictures, prices, links can be described as a natural advertising hotbed, but also for the electric power to import quality flow, and even to facilitate the final transaction, which means that such as Mushroom street, such as social electric dealers in the traditional electric quotient model with the combination,From the birth of natural "configuration" of the profit model.　　According to the reporter understands, the domestic Pinterest kind of website each month already can for the electricity Trader trading platform to bring into hundreds of millions of yuan turnover. Mushroom Street As an example, the current business model of Mushroom Street is directly linked to Taobao sellers of the picture for its traffic. Users in the Mushroom street to bask in their new purchases, and other users to exchange the purchase experience, in other people's share to find merchandise sellers.　　Once a new purchase record is generated for the store through the Mushroom Street, Mushroom Street can get commission from the store by the gold chain. According to Chen revealed that the current Mushroom street 90% of merchandise led to Taobao deal, turnover rate in 8%.　　At present, Mushroom Street for Taobao to provide a monthly turnover of 150 million yuan, monthly can be realized from Taobao commission income of 3 million yuan.　　And Mushroom Street is also a different kind of social web site, such as petal nets, QQ reading map, love mining map.　　Careful comparison of many imitators, the petals of the net by the outside world is considered to be the most like Pinterest of the domestic imitators, in addition to the basic Shopping guide function, the site to share creative pictures mainly, the indirect part of the clothing with the page, the final import Taobao.　　In Liu Pingyang view, diversion is only a business model, but collection, friends and share these three key words are essential, and China's class Pinterest site is currently in the accumulation of users a stage, how the future, there are many possibilities, mainly looking at the angle of the entrepreneur.　　Will it be the same as group buying? At present, the domestic class Pinterest website already has more than 30.　　This not only indicates that social networking patterns are shifting from a simple social graph to an interest map, but also that Pinterest will be a typical representative of the social power quotient. Pinterest's hot also let internet giants have dabbled in, Qihoo 360 not long ago also quietly launched a picture sharing site "I like" network, and Tencent also launched a picture sharing site "read map to know the world", Taobao is about to launch a class of Pinterest products network Community-the stubborn rabbit community ( wantu.taobao.com).　　Taobao's move will further promote the integration of the network photo-store and E-commerce, and accelerate the realization of its SNS goal.　　However, the entry threshold low, homogeneity content serious also let outside worry, Pinterest will become the second group purchase? Angel investor Wang Yu in micro Bozhong point out, "media, celebrity Pinterest, make a bit of technology entrepreneurs want copy, already more than 30!" My judgment on this is: the first to do is the ideal (not copy), the earliest copy is to make money, the last copy is a certain loss. "For the class Pinterest mode will become the second group purchase, Analysys International (micro-blog) analyst Shou sent to think not." In his view, Pinterest can subdivide the vertical field is relatively broad, which means that the Pinterest model than the group buying market appears more。 Shou send that, at present like beautiful said such class Pinterest mode, mainly in the mother and child, home, food and other vertical areas, but not all the fields are suitable for Pinterest mode.　　Two years ago, watercress through and when, excellence and other cooperation, book Shopping Guide to share, but eventually did not fire up, because the book users demand far less than clothing skin care category. However, from the current point of view, the relatively successful type of Pinterest model Mushroom Street, Beautiful said in the taste of the sweetness to do large shopping navigation, has been fully focused on to attract female shoppers mainly Taobao guest site.　　But at the same time also exposed to this type of Web site profit model of a single hidden danger, high reliance on the electric business site, long-term grasp of women's attention is also very difficult.　　Shou sent to point out that the domestic Pinterest model has just developed, the current hot most of the reason is its new interactive mode, such as the viscosity of the site, still need time to test.　　Some investment bankers believe that, for entrepreneurs, the type of Pinterest mode to the electrical transport flow "away from the money recently", so at present we see the site is based on this profit model, but the future Pinterest form will be diversified, the profit model will also be changed. With Tencent, Ali these internet giants enter, will also on Mushroom street, beautiful said small start-up companies bring impact, how it can survive also become the most important problem.