Jingwei China Juhaibo: Entrepreneurship should be good at discovering demand points and shaping competitive barriers

The Mobile business application salon, organized by the Qing Ke group, was held this afternoon at the coffee shop. Jingwei China Vice President Mr. Juhaibo attended this salon to deliver keynote speeches and jointly announced the "million pioneering show" activities launched by the Qing Branch Investment Circle website by Mr. Yes, managing Director of the Qing Branch venture capital. The first "million Entrepreneurial show" and Jingwei China cooperation, by the Jingwei China-funded millions funds through investment ring platform to reward good quality projects.

The following is a live record:

Yes, managing director of Qing Ke Group: We in Qing branch recently put a website called Investment Circle, the investment circle is such a platform, hope to graft our entrepreneurs and investors in the community, hope that more entrepreneurs through our investment circle to investors to see. Investment circle Such a platform is actually equivalent to our Qing branch of an entrepreneurial project, there are many platform and community will feel similar problems, a platform is the first chicken or egg, we hope to do this platform really play a role, rather than tell everyone to upload business cards, establish a connection, from ways. We want to do is really want to attract investors, but also to attract the best entrepreneurs, we think of such a note, we launched the million entrepreneurial activities, the million business show what does it mean? We invite an investment agency to work with us on each issue, investment institutions will have at least millions of dollars to find the project, in this period we uploaded the project investors if we see the right, will be millions or even millions of of the money to invest, our first phase of the event is to work with the Jingwei venture, Here also encourages you to upload your own entrepreneurial projects in our investment circle, if the real picked, we are millions yuan to invest in the company. Next, give the microphone to Mr. Juhaibo, vice president of China.

Jingwei China Vice President Juhaibo: Thank Chingko and Investment circle for providing such a place and opportunity, let me make a face-to-face communication with everyone. Just now, Yes, managing director of the Qing Ke venture, said in the capital on the million entrepreneurial show support, if the platform on the emergence of very good start-up companies, will be out of the millions millions of unclear, to see the specific nature of the project to set, but certainly is millions above the investment, real gold and silver will certainly happen, As long as there is a good quality of the project can be.

Today, I was commissioned by the Qing branch, we need to start a field, to discuss the mobile business applications. The topic I want to talk to you is divided into three aspects, the first one is to discuss the scope and definition of the mobile business application that we are going to talk about today. The second one from the entrepreneur perspective on how to choose the direction of entrepreneurship, in this area to get some results. The third is how investors look at this area and how to choose a start-up company. Last night when I was thinking about this problem, it's a difficult question for me, mobile business application in the end, I looked at the activities of the Qing section of the page, I found that my concept is not the same as the concept of the Qing branch, and today with the Qing branch of the Director general Manager Yes Exchange also verified my guess, Chingko that non-entertainment applications are business applications, the concept is very large. The term I have been thinking about is a relatively narrow meaning of business applications, I define it as two categories, one for enterprise customers, the other for consumer users, or mobile Internet products for business awareness, which I call mobile business applications.

For consumers in this field, we also cast a number of companies can be used for reference, what is business applications. One is the business card scanning Wang, need to scan the name, manage their personal relationships. Like aerial filming, Synergy is this kind. And we invest in a ball. Application called bat, is a traditional website, but mobile internet age also has the application, is to match the job needs to occur relationship. There are also industry social networking such applications, Office-assisted products, such as a scan business card king, the company's scanners were replaced by an app.

For enterprise customer applications, in the United States is very developed, not too developed in China. The reason is that American businesses have very good habits, they are very respectful of the division of labor, is willing to the Non-core operating activities to the professional firms to operate, so the ecology is very healthy, willing to pay, there is the essence of the reason is that in the United States, the Australian labor costs are particularly high in China, labor costs are very low, So Americans do not want to accumulate time with a certain ability, they want to quickly through a professional to acquire a certain ability, so they pay a very good intention, so in the United States a large number of corporate users of the listed companies, the market value is very good.

There have also been a number of successful start-ups in China in recent years, including companies such as group buying navigation, Silicon Valley marketing, data statistics, advertising optimization, market research, sales assistance, and cloud computing solutions, which are not detailed.

Recently very hot O2O, this is very understandable, a lot of O2O for offline manufacturers to do promotions and promotion of such a start-up company, obviously still belongs to the business application. O2O also need to divide which is a business application, which is not a business application. In a moment, you can define this area clearly.

From an entrepreneur's point of view, there's no need to focus on which conceptual framework you're doing. That is not the essence, the most essential is the demand-driven, you just find consumers, business people's needs focus, or business people's needs, the product is very sophisticated, accurate expression, can solve their problems, You can create valuable companies. Previously written on Weibo, value has two meanings, one is to create value, one is to have a certain meaning to survive for a long time or even permanently, and one is to create a value that captures at least some of the value. In this way, creating value is demand-driven, the focus of the solution.

This is an example of a U disk, the U disk is a very big invention, it does create value, but the production of u disk is rarely a great company. The first to invent a U disk company now we do not know who is now the production of U disk Company countless, can not distinguish. He wanted to cite this example to illustrate that the latter two conditions were not generated, the second condition is long-term survival or the process of permanent survival, there are many to do u disk, the invention of the U disk is obviously no longer exist, you also did not grasp the larger, more meaningful a market share, can shape your market position. So in addition to creating value, another very important proposition is to create competitive barriers, if there is no competition barriers, you can not achieve the latter two goals, you can not survive for a long time, can not grasp a more meaningful market share.

For startups, there are two very important tasks, one that you need to find out, creative to meet the demand point, and the second you have to be very conscious of creating competitive barriers and protecting yourself from the fruits of victory. When you need to start your own business path, there are two routes, this activity in the Qing section of the page also said that the choice of small and beautiful vertical route or platform strategy. This is a very good question, if there is a chance to make platform of course its market space is very large, very attractive investment and entrepreneurial driving force. But in the real world, this all-inclusive platform strategy, if you start to put on airs to do, in the present age is very difficult. Now the big company has a very sensitive sense of smell and will catch it as soon as it appears. Conversely, if you can paralyze large companies, must be the interpretation of the platform is long enough, so most of the start-up companies choose small and beautiful vertical route is relatively good. You first need a relatively small point of entry to establish their own base, a firm footing, and then expand their space to the periphery, and then form a relatively high permeability, more general solutions, can serve consumers and enterprises, slowly evolve into a platform.

The third aspect is how investors view these startups in the mobile business world. We are in the choice of time, in fact, nothing special, with the application of non-business class is the same. Mainly look at the three big aspects, the first big aspect is the choice of demand. Or just said, in the end pain point how much pain, the future market space is how big. The second aspect depends on the team's professional ability and you choose the demand point breakthrough direction is matched, can be divided into two aspects, one is the business can match. The second is whether the integrity of the entire organization is in line with team requirements, the entire team is highly organized, the team has the ability to learn, reach a goal and quickly find a goal that is worth fighting for. There is creative satisfaction, creative open up the way. Third, investors value most if your business has been doing it for some time, depends on your performance, if the product is not online to see your product implementation speed and quality how, if the line to look at the data, if there is income to see income, if there is profit to see profits, these results can prove that your ability and team quality is consistent with the requirements, This is a very common standard, in the field of mobile commerce, we are using the same criteria to measure should not invest.

I think today's opening remarks, I will not continue to talk about, mainly to communicate with you about three topics, below I look forward to more guests to their own wonderful point of view stated, we share, thank you.

More "million Start Show" Event details please click: http://www.pelink.cn/zt/20121113338391.shtml